m oving to multiple business models
DESCRIPTION
M oving to multiple business models. Presented by: Christiana. Key words:. N iche audience: a small, select group of people that have a very unique interest . - PowerPoint PPT PresentationTRANSCRIPT
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Moving to multiple business models
Presented by: Christiana
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Key words:Niche audience: a small, select group of
people that have a very unique interest.
Web2.0: is a concept that takes the network as a platform for information sharing, interoperability, user-centered design and collaboration on the World Wide Web.
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Market description and outlook
Structure
From customers’ perspectiveFrom advertisers’ perspective
From publishers’ perspective
conclusion
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The penetration of the Internet and mobile technology leads to multiple platforms for newspaper publisher to deliver news.
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Newspaper business model
Source: PricewaterhouseCoopers newspaper publisher survey
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Estimated newspaper publishing market decline in OECD countries, 2007-2009 (in per cent)Source: OECD calculations based on data of PricewaterhouseCoopers LLP
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Most Popular Online Sources of News in Australia
Major newspaper sites 75%Local newspaper sites 29%Mainstream news organisations (news.com.au, ninemsn.com.au) 63%International news sites (The New York Times, The Guardian) 39%ABC.net.au 32%Search engines (Google, Yahoo!) 36%Blogs and news aggregators: Crikey etc 13%Social networking: Twitter, Facebook etc 25%
Online news
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Global newspaper publishing market by component vs. GDP growth
Source: PricewaterhouseCoopers Consensus Estimate
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Consumers have demonstrated a willingness to pay more for high value, topic-specific publications.
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First choice of medium for news consumption (ignoring price)
Source: PricewaterhouseCoopers newspaper consumer survey
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Advertisers are searching for an integrated approach to achieve the best return on investment.
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Global advertising expenditure by medium
Source: ZenithOptimedia - December 2008
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The process of defining and reaching target audiences
Source: PricewaterhouseCoopers analysis
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Template-based self-service options and business-to-consumer model remain an opportunity for newspaper publishers.
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Source: PricewaterhouseCoopers newspaper publisher survey
The structural change from channel distribution to content production
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Conclusion
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1. Compelling content across multiple platforms help deliver news and cater for different customers.
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2. Constant dialogue and providing general news are still crucial for newspaper.
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3. Cooperation with strategic partners can strengthen their proposition.
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4. Technology offers potential values for newspaper publishers to add service and reinforce partnership with advertisers.
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References
Moberg, A, Johansson, M, Finnveden, G, Jonsson A,(2010) Printed and tablet e-paper newspaper from an environmental perspective — A screening life cycle assessment, Environmental Impact Assessment Review, Volume 30, Issue 3, April 2010, Pages 177–191, available:http://www.sciencedirect.com/science/article/pii/S0195925509000936
George, L(2007) What’s fit to print: The effect of ownership concentration on product variety in daily newspaper markets, Information Economics and Policy, Volume 19, Issues 3–4, October 2007, Pages 285–303, available:http://www.sciencedirect.com/science/article/pii/S0167624507000285
Leroch, M & Wellbrock, C(2011)Saving newspapers with public grants – The effects of press subsidies on the provision of journalistic quality, Information Economics and Policy, Volume 23, Issues 3–4, December 2011, Pages 281–286, available:http://www.sciencedirect.com/science/article/pii/S0167624511000321
McQuail, D(2010) McQuail’s Mass Communication Theory, the fifth edition, SAGE Publication Ltd, London
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Video links:The Sunday Telegraph - Sunday's Besthttp://www.youtube.com/watch?v=fc4gnz5DCjs&feature=BFa&list=PLC1FAAD068EF7E20E&index=15
SMH Subscriptions Ad - The Herald "Read it Your Way" Packagehttp://www.youtube.com/watch?v=HwBxXaiUEEo
The digital challenge for America's daily newspaperhttp://www.youtube.com/watch?v=0CVGu-XiI34 Newspaper Industry Futurehttp://www.youtube.com/watch?v=EAzPHkmBqzU&feature=related Inside Story Americas - The death of the newspaper?http://www.youtube.com/watch?v=troTyl2qfpE
CNN: The Newspaper Industry in Declinehttp://www.youtube.com/watch?v=S9AtkO7eqIk
Newspapers in Decline? Jeff Jarvis.http://www.youtube.com/watch?v=YjUeJH4mdF4&feature=related
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Thank you!