lotus 7th oct
TRANSCRIPT
The Lotus DairyProducts (P)
Ltd
Fastest growing Private Sector Dairy in RajasthanCurrent plant processing capacity of 1,00,000 liters/day• .
Having 7 upgraded chilling stations30 years of rich experience in businessManaged by skilled dairy professionals & technocrats
“Lotus” – in brief
Objectives Reasons Content
More about us•Being the initiator in marketing milk in poly packs from September 2004
•Second most popular brand of Rajasthan in dairy industry
•Total procurement of milk by the group stands at 7 LLPD in which 1 LLPD is from the Bassi plant of Lotus
•No. 1 position in private sector dairy in Rajasthan in just a span of 6 years
More about us• Jaipur Unit is producing 3
LLPD through a channel of more than 75,000 farmers, several milk societies
• Lotus is supplying 1 LLPD of market milk in 12 districts of Rajasthan
• Procurement of milk from concern “Milk Food Aids Pvt. Ltd” located at Bikaner stands at 4.0 LLPD
• Current group turnover is more than Rs 350 Crores p.a.
~ The Key Strength ~
MAINTENANCE OF QUALITY
….Execution and cost
QUALITY
DIVERSIFIEDPRODUCTS
PRICING
FOCUS ON CUSTOMER
“LOTUS “
Execution and Cost Strategy Lotus : The strategy for winning
Various Production Plants
Our Products Adhering Strict quality control measures makes our products best among others. Our product offerings are: Plain Milk Flavored Milk Curd Meethi Lassi Plain Chhach Salted Masala Chhach
Ghee Paneer Standardized Loose Cow and Buffalo Milk
Attractive Packaging
Marketing Strategy
Product Diversification
•Focus on increasing the market share by offering more products and increase the number of customers
Market Penetration
•Increase the number of retailers who will sell Lotus products.
Quality •Working on maintaining the quality
Market Coverage
Jaipur City & Rural Sikar, Lakshmangarh, Fatehpur Khunjhunu, Pilani, Rajgarh, Churu Khetri, Singhana, Gudha Shahpura, Kotputli, Shahjehanpur Dausa, Gangapur city Sawai madhopur, Karauli Malpura, Diggi, Tonk, Niwai Jobner, Renwal Jamwa-Ramgarh Kuchamna city ,Makrana, Deedwana
Within a short span of time Lotus captured 18 % Market share in its area of Operation. No other dairy has been able to achieve this so far.
Total Market Share Lotus – 18 % Saras – 75 % Others – 7 %
Market Share
Sales
SARASLOTUSOTHERS
SWOT ANALYSIS
Content Readership
ProductionAdvertising
SWOT ANALYSIS• Demand Profile• Margin of Profit• Availability of raw
material• Technical
Manpower availability
• Transportation Cost
• Perishability• Logistics of
Procurement• Product
Diversification awareness
• Competition• Unorganized
Sector• Distribution
Channels
• Value Addition• Cultured
Products• Dietary
Products• Infant Foods• Exports
STRENGHTS WEAKNESSES
THREATSOPPORTUNITIES
Our Future Plans
A new dairy plant with milk processing capacity of 3 LLPD coming up at Ringus on Jaipur- Sikar national highway about 60 Kms from Jaipur
With additional facility of condensing and drying along with production and packaging facilities for all other milk products
Expanding product base to SMP, dairy whitener and other powder based products
Expected to attain ISO & HACCP certification by the year end
Lotus Rosogolla
Lotus Butter
Lotus condensed milk and Powder based products
Bakery & Confectionary Items
Many more to come
Our Future Products
Nestle India Ltd. Wockhardt India, Patiala Mother dairy, Delhi DMS, New Delhi Sterling Agro, Malanpur Model Dairy , NDRI, Karnal Hygienic Foods Milk Food Ltd., Punjab ITC Group Rajputana Palace Shereton Hotel Taj Group of Hotels Clarks Group Amer Clarks Hotel Gold Palace Hotel & Resort Hotel Chokhi Dhani ethnic village resort Hotel
Our Prestigious Clients
Management
Mr. D.D. Verma- Director B.Tech (Dairy Technology) NDRI, Karnal
Mr. J.K. Khanna - Director (Operation) B.E. (Mechanical)
Mr. Rajeev Malik - Director (Marketing)
B.Tech (Dairy Technology)GAU, AnandMBA - Marketing
Mr. N.K. Gupta - Director (Technical) B.Tech (Dairy Technology)NDRI, Karnal
Lotus - An Edge Success through Business Ethics
Procurement base
Quality Standard at level
Two tier System
Thank You