The Growth CatalystsIndia I Finland I USA

Th l d i lti th t h b tifi d b l b lThe only design consulting company that has been certified by a global agency for ISO 9001 : 2008

Invests heavily in propriety processes & research

Backed by some of the best brand tools in the businessBacked by some of the best brand tools in the business

Design Process

Gain Insights Through Research &

Consider And Analyze All Angles Before

Concepts, Functional & Visual Formal

3D Models, Detailing, Engineering

Affordances, Capitalize An Idea & Offer Other VariantsResearch &

Analysis, Implicit & Explicit Needs

Angles Before Innovation, Specs, Features, Packaging Strategy,

Visual, Formal Themes, Silhouettes, Color Story, House-style, Mechanisms

Engineering, Drawings, KLD, Models, Prototyping,

Offer Other Variants Or Options Mix & Match Ideas

Leading companies seek our expert services

Logo, Logotypes and Trademarks are owned by respective owners and are acknowledged

Leading companies have achieved substantial improvements in brand image and sales using our services

Why Lokusdesign?

Leading companies have achieved substantial improvements in brand image and sales using our services

Substantial increase in awareness, reach and revenues for a leading finance lending firm

Reduction in customer escalation complaints from 64% to 27% for a technology gaintReduction in customer escalation complaints from 64% to 27% for a technology gaint

Increase in fuel sales for BPCL fuel stations

Sales up from 6% to 33% for a large FMCG company, in personal care category, without any media push

Drastic reduction in management time for Suzlonin tendering processes

110% sales growth for Weikfield Organic Tea without any ATL or BTL activities

Category creation for Premium JK Helen Curtis (air freshener)Category creation for Premium, JK Helen Curtis (air freshener)

Increased consumer brand interaction for Weikfieldfrom 10 secs to 15 mins; leading to better recall

Great insights leading to great innovation

Who are we?

We are an integrated innovation and brand consulting company specializing in helpingWe are an integrated innovation and brand consulting company specializing in helping

companies get strategic, thematic, break free from the clutter and stand out.

One Stop ShopOne - Stop - Shop

– Innovation consulting – Experience design– Insights mapping(people, processes,

tools, business, communication, etc.)

– Complexity reduction (defogging a

– Brand identity programs

– Brand management– Complexity reduction (defogging a

situation/ context)

– Root cause identification

– Communication strategy

– Corporate identity design

– Scenario generation – Graphic design

How do we do this?

Innovation for services, products, brand,

customer experience, etc.

We have anuncanny ability and

proprietary processes to find

Out of box solutions for some of the toughest questions

Innovation that makes business-sense

great insights.

Innovation that makes business senseRarely has a weak insight lead to a

great outcome

Design & implementation of ideas

What do we help achieve?

We ask a lot of questions, go down to basics and help you defog the situation

We innovate and break clutter

We createbreakthrough scenarios and convert unseen possibilities

We help break stereotypes and status quo

We help you TRANSFORM!

We help you WIN!

What do we do it?

We Increase Sales,We Increase Consumption,We Reduce Costs,

through

Services:

1 Brand Strategy and Identity Design

2 Packaging InnovationandStructure Designthrough

Critical Questioning, Market Mapping from an Outsiders

2 Packaging InnovationandStructure Design

3 Graphic Design

4 Innovation ConsultingPerspectiveand some really serious Innovation

4 Innovation Consulting

y

For whom have we done thithis

Really serious Innovation?

Re-created new Corporate and Brand Identity

Havells India

Brand Identity Program & Applications, Involvement: Quali Design Research, Brand Identity, Marketing Collaterals and Label Graphics DesignMarketing Collaterals, and Label Graphics, Design Innovation, Design Detailing, Prototyping, etc.

H ‐ form will build a strong connection with the “Havells” brand name

Dynamic l Bold l  Leader l  Stability

Havells  brand name

Bold “H” form in a perspective view enhances Market Leadership

Symmetrical form shows stability & maturity. Red color indicate a dynamic and contemporary brand

Simplicity of form for easy recall. The form aids easy application on various mediums/formats

Maximize  l  Logo applications  l  Stationary

Maximize  l  Logo applications  l  Glow sign

Branding for India’s one of the BiggestSEZ

B C

Elements of logo are incorporated into the s rro nding landscapeinto the surrounding landscape.

Entrance signage A

650 acres SEZ, Padubidri& Coimbatore

Navigational signage: Traffic sign

Key Concerns

Would we loose our our core infrastructure identity and brand sanctity while we are growing aggressively

We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more than 20 25We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more than 20‐25 

projects involving 30‐40 architects & interior designers) 

We are facing major problem in explaining & getting competitive quotes for our projects from vendors 

Large amount of business time is wasted in co‐ordination and explaining the requirements 

It is extremely difficult to align all the project stakeholders, save time and effort

Synergized communication strategy for an Engineering and Construction giant

Synefra Engineering & Construction Ltd(formerly know as Suzlon Infrastructure Ltd.)(formerly know as Suzlon Infrastructure Ltd.)

Critically infusing the finance industry with creativity and service innovation

Key concerns

How do we expand the current portfolio from low ticket consumer durable finance to high ticket portfolio of products

How do we become a key player in these segments

How do we build service experience for high class clientele 

Revamped a technology giant in the after sales service market

Direct mailers

R it li d I di ’ t f l ’ b dRevitalized India’s most successful men’s brand

From 6% to 33% rise in sales.

Won “PFFCA STAR 2009” in the category of Structural and Graphic Design for Improved AestheticsWon PFFCA STAR 2009 in the category of Structural and Graphic Design for Improved Aesthetics

Scope: Brand Identity design, house style development, packaging graphics, name coining and color story

Key concerns

1.How does one modernize the existing brand which has very strong brand &

i l i ?

Involvement:

Brand identity, visual language, House styling, packaging graphics,

i i C l t P t t i tvisual equity?

2.Would this change negatively affect the brand?

3.Would it improve sales?

name coining, Colour story, Prototyping, etc.

f SEntice and Elevate: Perfume SprayBrand Identity design, house style

development, packaging graphics, namedevelopment, packaging graphics, name

coining and color story

Innovation in creating delightful experience in receiving gifts

Nestlé SelectionsBrand, product & market research- Theme –

mood board- visual language- packaging

structure- packaging graphics- prototyping- post

design support, etc.

Added shine to India’s most trusted brand

Research, design innovation, engineering, prototyping, testing and post design support

…and successfully launched mega brands

Essenza Di Wills, ITC Ltd

Research, design innovation, engineering, prototyping, testing and post design support

Fiama Di Wills, ITC Ltd

Research, design innovation, engineering, prototyping, testing and post design support

Fiama Di Wills, ITC Ltd

Research, design innovation, engineering, prototyping, testing and post design support

Vivel Di Wills, ITC Ltd

Premium Soap Design

Quali Design Research, Usability Analysis, Design Innovation, Design Detailing, Engineering, Prototyping

Superia: ITC Ltd

Personal Care Products

Quali Design Research, Usability Analysis, Design Innovation, Design Detailing EngineeringDesign Detailing, Engineering, Prototyping

Refreshed worlds favorite vodka brand with retail strategy & innovation

10X sales in first month and overall 32% rise in salesScope: Research, Strategy- Brand Launch and Retail, Design Innovation and Validation

Spray and flavor card

A product presenter at a liquor shop would spray the flavored liquid onA product presenter, at a liquor shop, would spray the flavored liquid on

a flavor card for the consumer to smell, thereby inducing him to buy.Innovation currently under Global IPR protection processInnovation currently under Global IPR protection process.

Card front – spray side Card back

Poster

Banner

Re-position a product in an over crowded marketRe position a product in an over crowded market

Brand Identity, Packaging Graphics and Packaging Structure:and Packaging Structure:

Part carton + Flexibles

Large Branding surface with Part Carton

Partial carton

Branding/ Graphics doesn’t get distorted due to Part Cartonized

Flexible pouch inside

Part Cartondistorted due to Part Cartonizedproduct: High shelf Impact

Carton pack will generate quick trigger for buying decision

Open Sides

gg y g

Carton Product will be perceived as premium

Part Carton will be low cost asPart Carton will be low cost as compared to a full carton

Ranbaxy Laboratories

B d Id tit D i P k i D iBrand Identity Design, Packaging Design Innovation, Label Graphics, Design Detailing, Engineering, Prototyping

Shaw Wallace Distilleries Ltd. Lokusdesign & DMA

Royal Challenge 750ml BottleRoyal Challenge 750ml Bottle

QR/LDPL/MKTG/01-03

Created a market in a over crowded market

Brand Identity design, House style development, packaging graphics, name coining and color story

Createdpackaging design that wouldp g g gstop a monstrous 41% counterfeit drugs market

Anti-fcounterf

eit Detectio

n

Counterfeit Detection System

Drug Integrity

Track & Trace

Real Time

Monitoring

DesignedUnit Dosing tablet dispensersunique dosage patternDesignedUnit Dosing tablet dispensersunique dosage pattern

Bil Ltd

Unit Dosing TabletDispenser

Bilcare Ltd.

Press to open tray Press once to dispense three tablets

Press second time to dispense two tablets

Created aspirational positioning in a highly competitive and over crowded two wheelers market

Lokusdesign helped to break the perception of “Brand Mahindra” as a commercial vehicle

Scope: Brand research- brand identity- design- post design support

Mahindra brand

Scope:Brand research- brand identity-Brand research brand identitydesign- post design support

We are LOVED by our clients and

continue to share a strong bond with us

The Growth Catalysts”“

The Growth CatalystsIndia I Finland I USA

Tel: +91 20 2545 1578Email: Info@lokusdesign.com

www.lokusdesign.com