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Credentials 2010

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Page 1: Volume Credentials

Credentials

2010

Page 2: Volume Credentials

02

Volume’s 12,000 sq ft Digital Campus

Page 3: Volume Credentials

Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 03

Volume’s 12,000 sq ft Digital Campus

Contents

04 – Mission Statement

05 – Quick Stats

06 – Key Clients

07 – Accreditations and Certifications

08 – Global Reach

09 – Volume’s Integrated Competencies

10 – Digital Innovation

11 – Digital Interaction

12 – Digital Applications

13 – Digital Commerce

14 – Volume’s Social Media Methodology

15 – Our Social Media Real Estate

16 – Research & Insight

17 – Knowledge Management

18 – Reporting & Analytics

19 – Management Team

20 – Vee – Combined Media Factory™

21 – Contact us

Page 4: Volume Credentials

04

Mission Statement

Intelligent Technology

Inspiring Creativity

Successful Digital Marketing

and

for

Page 5: Volume Credentials

Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 05

Quick Stats

• Independent digital marketing agency

• Established in 1997

• Sites in Reading UK, Wokingham UK and Tampa US

• Headcount: 100 (June 2010)

• Consolidated billings FY09: £6.5m

Page 6: Volume Credentials

06

Key Clients

Page 7: Volume Credentials

Credentials 07www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup

Accreditations and Certifications

Page 8: Volume Credentials

08

Global Reach Supporting over 140 countries

Page 9: Volume Credentials

Credentials 09www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup

Volume’s Integrated Competencies

Page 10: Volume Credentials

10

Digital Innovation

Looking to engage core technology prospects through real-time online conversation and interaction, Oracle tasked Volume with delivering an appropriate and compelling messaging platform.

Based on previous successes, we created a social media and video hybrid website simulating the experience of offline, face- to-face presentations but in an online environment branded Oracle at the Core – The Debate.

There was no debate about the results: thousands of visits from 112 different countries with a 12% conversion rate (registration).

www.oraclecore.com

Oraclecore.com

Page 11: Volume Credentials

Credentials 11www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup

Digital Interaction

Product demonstration is a classic technique for closing a sale. In the digital age, clients have the freedom to create a virtual demo any time, anywhere.

Zebra’s Virtual Hospital exploited this opportunity to the full by creating a 3D virtual healthcare environment complete with Zebra solutions in situ.

Channel partners could supplement their product knowledge. Customers and prospects could be taken on a stimulating “tour”. Volume is also working on a retail version of the site, and plans are in place for a Zebra virtual city, where all of Zebra’s vertical markets will be brought to life.

www.virtualzebra.com/healthcare

Zebra Digital Healthcare

Page 12: Volume Credentials

12

Digital Applications

Dell has made significant investment in the development of its channel-partner network. Supporting individual partners large and small is therefore essential, which is why the client briefed Volume to create a state-of-the-art asset repository that would give partners new high levels of marketing support with an array of professionally-designed campaign materials, product literature and sales tools.

Available across 146 countries, “Campaign Builder” is easy to access (through Single Sign On – SSO) and simple to use, allowing Dell-approved partners, whatever their status, to create a co-branded campaign within minutes.

It’s a highly efficient and cost-effective way for Dell partners to market their business, and generate more revenue and profit.

Dell Campaign Builder

Page 13: Volume Credentials

Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 13

Digital Commerce

USC is a national high-street retail clothing chain targeting the youth market. USC wanted a solution to consolidate its web presence, eCommerce solution and customer magazine.

The aim was to integrate its web functionality with the rich and brand-focused content of the “Saturday” magazine. Volume looked to digitise the magazine, providing an interactive online experience. Customers could personalise their view and could navigate through content in a dynamic and intuitive way.

Volume implemented click-through technology that allowed customers to view, select, rate and purchase clothing and accessories “off-the-page”. Customers could also include their friends through integration with Facebook, SMS and email.

USC eCommerce (concept)

Page 14: Volume Credentials

14

Volume Social Media Methodology

Business Objectives

CommunicationObjectives

CommunicationsChannel Choice

Budget Allocation

Role for SocialMedia

Driving Traffic (web,events )

Leading Consumersto other comms (Video)

PR/Buzz

Ambush PR

Crisis Management

ConsumerConversations &Information

Budget

Objectives/KPI

Consumer Insight

Target Audience

Creative Tone(treatment)

Social MediaChannel: Blogs,forums, micro-blogging,communities,multimedia etc.

Video versusDialogue

Time Period

SpecificObjectives

DialogueCommunity orVideo

Which Networks& Presence:Paid/Unpaid

Tone of Voiceversus Target

Reach andFrequency %

Fine-tuneCurrentCampaign

Seed SocialMediaEngagement

ManageDialogue/Conversations

Video/ Virals

Ambush PR

Lead generation DatabaseDevelopment

Planning

Communication Planning Strategic Plan for Social Media

Insight

What’s going on? (pop. culture)

What are theconversations?

Where are theconversationstaking place?

What is theattitude/feelingtowards thebrand?

What is thecompetitiondoing?

Implementation Plan

Engagement& Execution

Reporting/Analysis

For FuturePlanning

Real-time Reporting Retrospective Reporting

How has it contributed to our

overall comms plan?

Measure against set KPIs

Analytics

Sentiment Analysis

Insight & Interpretation

Quantitative & Qualitative Intelligence

Page 15: Volume Credentials

Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 15

Our Social Media Real Estate

Page 16: Volume Credentials

16

Research & Insight

Samsung has emerged as a leader in consumer electronics. As a major provider of mobile phones to the UK consumer market however, the relationship with end users was held with the mobile operators. Samsung mobile wanted a solution help it conduct and assess mobile-phones users’ brand preferences and opinions on the quality and functionality of mobile handsets. Volume’s approach was to engage with consumers through a video-based “street poll”. A cross section of individuals was approached and the responses filmed and recorded. After the survey, the data was collated and uploaded to an interactive reporting dashboard.

This then allowed Samsung Mobile to query the data and split and compare between gender, age group and brand preference. The dashboard builds graphs and diagrams on the fly for display within the dashboard or they can be cut and pasted into other presentations.

Samsung Mobile – Consumer Survey and Dashboard

Page 17: Volume Credentials

Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 17

Knowledge Management

Linde understands that one of its most valuable assets is the knowledge of its staff.

Determined to harness the full power of that asset, it commissioned Volume to design and implement a pilot programme in Malaysia integrating training with an online Innovation Generator tool. This easy-to-use digital platform provided a place where staff could log on, submit their ideas and collaborate easily.

It proved to be a really Big Idea: more than 50% of staff took the opportunity to contribute, 800 ideas were generated and 42 of those ideas were marked for implementation. Innovation Generator is currently being rolled out across Europe.

Linde Innovation Generator

The power of ideas

In a fast-changing global environment,

we need to become a High-Performance

Organisation (HPO).

Your ideas can help us to:

• Differentiate ourselves from our competitors

• Become better than our competitors

• Deliver a better service to our customers

• Build new areas of our business develop

new, exciting products.

Get involved

Start thinking right now and send us

your ideas. We’ll evaluate and review

each one, fi rst for your site, then your

country, and fi nally, globally. Each one

you submit will receive points, with

the best ideas also receiving rewards.

The further your ideas go, the bigger

the rewards. You can submit your ideas

online and offl ine, fi nd out how on the

back of this sheet.

What ideas are you looking for?

All ideas that you think are innovative

are welcome. And every few months

we’ll be running ‘seed’ campaigns

where we ask you for ideas on a

certain topic, such as renewable

energy or ideas for new products. Each

idea you send us will generate extra

points, so look out for information on

your site.

SET YOUR

IDEAS FREE

linde-ideas.com

Just think how far

they can take us.

Ideas can take us anywhere. And when you have big ambitions, that’s a long way.

If we are to meet the demands of the future and grasp all it has to offer, what we

need most of all are ideas. Your ideas.

Country

Implementation

Global

Implementation

GLOBAL REVIEW

NATIONAL REVIEW

Site

Implementation

LOCAL REVIEWIdea Evaluation

More points = Greater rewards

IDEA3pts

10pts

10pts

10pts

20pts

80pts

100pts

13510-Innovations Leaflet-2pp-UK-v2.indd 1

26/6/09 17:28:29

Page 18: Volume Credentials

18

Reporting & Analytics

Behind every Volume application is a full reporting analytics capability

Oracle EPM TV – Dashboard Oracle Core – Dashboard USC Saturday – Dashboard Dell – Campaign Builder Dashboard

Page 19: Volume Credentials

Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 19

Management Team

Alan RutherfordNon-Executive Chairman

Chris SykesChief Executive

Gemma SpencerHead of Creative Services

Aidan MurphyGroup Account Director

Benoit AlvarezDivisional MD, Technology

Hayley MarnesGroup Account Director

Caroline DoverChief Operating Officer

James GardnerHead of Innovation & Enterprise Projects

Page 20: Volume Credentials

20

Vee – Combined Media Factory™

Vee Media Limited is a wholly owned subsidiary of Volume Limited

Vee brings together print, data, web, email, mobile and studio services then coordinates them for decisive marketing impact

Email marketing

Direct marketing

Sales literature

SMS Campaigns

Websites

combined media factoryTM

Page 21: Volume Credentials

Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 21

Volume UK OfficeBuckhurst Court London Road Wokingham Berkshire RG40 1PAUK

E: [email protected]: +44 (0)118 977 5800

Volume US OfficeHidden River Center 8875 Hidden River Parkway Suite 348 Tampa Florida FL 33637 USA E: [email protected]: +1 813 367 2074

Vee Combined Media Factory™14 Cremyll Road Reading Berkshire RG1 8NQ UK

E: [email protected]: +44 (0)118 939 3838

Contact us

Vee Media Limited is a wholly owned subsidiary of Volume Limited

Page 22: Volume Credentials