Logo Usage GuideCADD Centre Corporate Identity

Release :2.0

Date :02/09/2011

Logo Usage Guide

Logo Usage Guidelines

This guide outlines the proper usage of the logo and the logo as per the guidelines laid by the Corporate importance of the trade mark best practises. It is a tool to Communications Department to avoid any damage or help maintain a consistent look and feel in all corporate confusing usage. For further clarifications, please write communications. to

The consistent use of the elements of communications, Note: Logo usage for all CADD Centre brochures, including our logo and all trademarks, ensure the tradeshow graphics and exhibits, sponsorship stability and recognisability of the CADD Centre brand. materials, joint certification artworks and press

releases must be approved by corporate Franchisees of CADD Centre are encouraged to use the communications.

corpcom@caddcentre.ws

About the logo This is CADD Centre corporate logo and the company name is CADD Centre Training Services Private Limited.

When written, the first part should be spelled with all uppercase “CADD” and followed by the second part with the first letter in caps ''Centre''.

CADD Centre logo is a registered trade mark and copywrite protected.

Clear space

It is important to maintain sufficient space surrounding the CADD Centre logo so that it is recognised and doesn't get merged with any other elements present in a page.

Kindly refer the illustration; there should always be atleast the size of the ''x'' around all sides of the logo. The logo should never be placed within a frame that violates the clear space guidelines.

Horizontal logo

The horizontal version of the logo is the preferred CADD Centre logo and should be used in colour if possible for most applications. The ''R” must always be attached to the logo.

Logo Types

We have 2 types of logo; 3D & 2D. For print medium 2D logo is preferred

Size restrictions

Proper logo size is important in maintaining the identity and readability. Ensure that logo is used as per the size specification given. In general, for print and web, the logo should be sized proportionately.

Positioning of Logo

Logo Usage Guide

xWidth of “C”Equals “X”

1.5 cm

2.5 cm3.5 cm

3D 2D

Logo colour

The full-colour version of the logo should be used as much as possible. If printing is limited to single colour the logo should be printed only in black colour.

Full -Colour logo on a coloured back ground

The preferred full colour CADD Centre logo should always appear on white back ground. Never reverse the logo in colours that do not have sufficient contrast to ensure readability.

4 colour process

Colour value for print and web

Logo reversed to White

It is preferred to have the logo print positive in black rather than reversed. The logo may reverse to white if there is no other option available - provided the background colour offers sufficient contrast for clear readability.

C – 0M -100Y -100K -0

R – 255G -0B -0

For print For web

Logo Usage Guide

Positioning of Logo

Placing the logo on a background with a patterned background or an image.

Disproportionately adjusting the size of the logo or distorting the logo in any way.

Logo Usage Guide

Using elements from the logo as a graphic or in combination with any other type or text such as centre location.

Mylapore

Dwarka

Cadd Centre

CADD centre

CADD Center

Logo – Don'ts

Use the appropriate tag line of our company wherever our company logo is used

Logo Usage Guide

“X” CADD Training Centre

“X” CAD Centre

Note that the registration mark is Superscript, which means smaller and above the line of typing.

CADDCENTRE

Franchise of CADD Centre should not use the name of the company along with their franchise name.

“X” in the illustration denotes franchisee company name

Do not tilt Do not change the colour Do not change the fontDo not change the logo colour

to match the background colourDo not place the

logo inside a closed shape

Asia’s No#1 CAD Training Company

Driving Digital Designs

Logo – Don'ts

The examples shown here represent some of the more common abuses, but this is by no means an exhaustive list of incorrect uses.

C Corp om

Thank you!

Corporate Office: #91, Dr. Radhakrishnan Salai, Gee Gee Crystal, 8th Floor, Mylapore, Chennai - 4. Ph: (91 44) 4596 6100