2008 international off-air brand guidelines · brand guidelines. logo. logo on black logo on white...
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2008 International Off-AirBrand Guidelines
Logo
Logo on whiteLogo on black
Logo
Logo / Hero Colour
Trademark symbol must always be present
Minimum height 8mm
COLOUR - PMS 375
R - 145G - 212B - 0
C - 47M - 0Y - 100K - 0
contents
toolkit ‘A’ line brand device
Logo
Logos on Black & White
Hero Logo
Logo Colours (on white)
Logo Colours (on black)
Colour Values
Exclusion Zones 1
Exclusion Zones 2
Colour Theory
Font Specification
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10
‘A’ Line Strap Device
‘A’ Line Logo Rotation
‘A’ Line Strap Usage
Print Examples 1
Print Examples 2
Print Examples 3
Print Examples 4
Print Examples 5
Print Examples 6
Print Examples 7
Print Examples 8
Contacts
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Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - [email protected]
Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - [email protected]
Exclusion ZonesNO type should be within these areaswith the exception of website details [as shown]
discoverytv.comdiscoverytv.comdiscoverytv.com
Preferred Exclusion Zonee.g. Billboard, Press ad, etc.
Exclusion Zone for applicationsinvolving limited spacee.g. Web banners, Skyscrapers, etc.
What not to do
discoverytv.com discoverytv.com
discoverytv.com discoverytv.com
no type hereno type
here
no type here
no type here
Colour
sadness / purity / power / health / joy / healing / understanding /integrity / romance / longing / safety / danger / wisdom / peace /
We have chosen our palette from the vast array of rich and wonderful colours within the animal kingdom. This wide pallete illustrates the diversity of the natural world.
Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to find with its audience.
‘A’ Line Strap Device
7.6
strap is cut at 7.6
large logo is rotated at 7.6
7.6
‘A’ Line Logo Rotation
discoverytv.com
‘A’ Line Strap Usage
Print Examples
Font ArialPrimary Font Arial Bold
Font Arial Bold
discoverytv.com
“The quick brown fox jumps over the lazy dog.”
Print Examples
Print Examples
Print Examples
Print Examples
Print Examples
Print Examples
Print Examples
Contacts
Lester Mordue, International Creative [email protected]
Douglas Lerner, International Marketing [email protected]
Sarah Wilson, International Production [email protected]