branding guidelines · 2019. 3. 28. · logo main company logo full colour logo; 4-colour process...

BRANDING GUIDELINES

1|LOGO

LOGOMAIN COMPANY LOGO

FULL COLOUR LOGO; 4-COLOUR PROCESS FOR PRINT/ RGB FOR SCREEN

MINIMUM DISTANCE AWAY FROM ANY OTHER ELEMENTS, FAINT LOGO PIECES TO SHOW BOUNDARY.

MINIMUM AMOUNT OF ORANGE REQUIRED. IF THE ORANGE BACKS ONTO ANOTHER BACKGROUND, ORANGE TO HAVE SQUARE CORNERS

LOGOALWAYS PLACED ON BRAND ORANGE,

NEVER ANOTHER COLOUR.

NEVER WARP PROPORTIONS, ALWAYS SCALE PROPORTIONALLY

NEVER RECOLOUR ANY LOGO ELEMENTS

NEVER REARRANGE OR REORDER ELEMENTS WITHIN THE LOGO

DON’T ALTER THE OPACITY OF THE LOGO

LOGOALTERNATE MAIN COMPANY LOGO

BLACK ONLY LOGO; PRINTING IN K ONLY/ RGB FOR SCREEN

MINIMUM DISTANCE SHOULD STILL BE OBSERVED

TO BE USED IN SITUATIONS THAT EITHER THE COLOUR LOGO WILL LOOK BAD AND REFLECT POORLY ON BLS OR WHEN 4-COLOUR PRINTING IS NOT AN OPTION, ENVELOPES FOR EXAMPLE.

ALL OTHER PREVIOUSLY STATED FULL COLOUR LOGO RULES ALSO APPLY

2|MEMBERS LOGO

2018

MEMBERS LOGO

CORPORATE PARTNER

2018

MAIN ‘MEMBERS’ AND ‘CORPORATE PARTNERS’ LOGO


PEOPLE THAT WISH TO USE THE BLS MEMBERS OR CORPORATE PARTNERS LOGO MUST ABIDE BY THE SAME RESTRICTIONS THAT APPLY TO THE USE OF THE MAIN LOGO,

SHOWING BLS IN THE BEST POSSIBLE LIGHT;

CORPORATE PARTNER

2018

ALTERNATE ‘MEMBERS OF...’ LOGO

BLACK ON WHITE LOGO; PRINTING IN K ONLY/ RGB FOR SCREEN

USED IN PREFERENCE WERE POSSIBLE AND APPROPRIATE.

TO BE USED IN SITUATIONS THAT EITHER THE COLOUR LOGO WILL LOOK BAD AND REFLECT POORLY ON BLS OR WHEN 4-COLOUR

PRINTING IS NOT AN OPTION

CORPORATE PARTNER

2018

CORPORATE PARTNER

2018

3|COLOUR

COLOURMAIN CORPORATE COLOURS

MAIN ORANGE (#F49600)C 0M 48Y 100K 0

R 244G 150B 0

USED AS BACKING FOR MAIN LOGO, LARGE BLOCK COLOUR BACKGROUNDS

AND PICKING OUT ELEMENTS

DARK BLUE (#005FA5)C 100M 53Y 0K 9

R 0G 95B 165

DEEPER BLUE USED IN THE MAIN LOGO, LARGE BLOCK COLOUR BACKGROUNDS

AND PICKING OUT ELEMENTS

LIGHT BLUE (#009FE3)C 100M 0Y 0K 0

R 0G 159B 227

LIGHTEST BLUE USED IN THE MAIN LOGO

WHITE (#FFFFFF)C 0M 0Y 0K 0

R 255G 255B 255

USED AS TEXT IN MAIN LOGO, MOST COMMON BACKGROUND COLOUR

AND USED IN TYPE WHEN ONTOP OF MAIN ORANGE OR DARK BLUE

COLOURSECONDARY CORPORATE COLOURS

BLACK (#1D1D1B)C 0M 0Y 0K 100

R 29G 29B 27

USED IN THE ALTERNATIVE LOGOS, AND FOR BODY COPY.

NEVER USED AS BACKGROUND COLOUR

PALE ORANGE (#FFF7EE)C 0M 4Y 8K 0

R 255G 247B 238

USED AS LARGE BLOCK COLOUR BACKGROUNDS, HELPING

DIFFERENCIATE SEGMENTS

4|TYPE

TYPETITLES AND HEADINGS FONT

GENERALLY SPEAKING; TITLE SHOULD BE LARGER AND BOLDER THAN BODY COPYLINE SPACE BETWEEN PARAGRAPHSNO INDENT AT THE START OF A LINEWEB ADDRESSES SHOULD BE PICKED OUT IN AN APPROPRIATE COLOUR TO DISTINGUISH IT IN THE FLOW OF TEXT.

OPEN SANS REGULAR abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#

OPEN SANS BOLD abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#

OPEN SANS LIGHT abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#

OPEN SANS LIGHT ITALIC abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#

OPEN SANS SEMIBOLD abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#

OPEN SANS SEMIBOLD ITALIC abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#

BODY COPY AND BOXED OUT SECTIONS

CAPTIONS FONT

COMBINING FONT STYLES EXAMPLE

Article TitleCaption or Steadfast

Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.

HeadingQuia es sunt lam il modipsae volorum eati cum et im quam Il mincit poribus daepero.

Videlest ipitiisquia aut hil magnatem lit. Endenda volorrore nisimus tiamenditam

TYPE



HeadingQuia es sunt lam il modipsae volorum eati cum et im quam

ARTICLE TITLECaption or Steadfast



COMBINING FONT AND COLOUR













5|STRAPLINE & MISSION STATEMENT

STRAPLINE & MISSION STATEMENTSTRAPLINE


MAKE SURE THAT THE STRAPLINE DOES NOT EXCEED THE LENGTH OF THE LOGO WHEN DISPLAYING THEM TOGETHER. IN THIS INSTANCE THE TRACKING HAS BEEN

REDUCED TO -8, MATCHING THE REDUCED SPACING ALREADY IN THE LOGO. GIVE THE LOGO SPACE TO BE (MAINTAIN MINIMUM DISTANCE), DO NOT

ENCROACH ON THE LOGO WITH THE STRAPLINE; THE MAIN ‘BRITISH LYMPHOLOGY SOCIETY’ TYPE MUST BE CLEAR AND PROMINENT.

WHEN DISPLAYING NEXT TO THE LOGO, DISPLAY IN WHITE TO MATCH THE OTHER TYPE. DO NOT USE BLUE AS IT WILL INTERFERE WITH THE BLS SYMBOL.

THE STRAPLINE WAS CREATED USING OPEN SANS REGULAR AND HIGHLIGHTING THE START OF EACH WORD/PHRASE IN OPEN SANS SEMIBOLD.

ONLY USE IN ONE COLOUR, DO NOT MIX COLOURS, DO NOT USE ITALICS DO NOT SPLIT AMONGST MULTIPLE LINES.

STRAPLINE & MISSION STATEMENTMISSION STATEMENT

NO SPECIAL TREATMENT IS MADE FOR THE MISSION STATEMENT. THE STATEMENT SHOULD FOLLOW THE GENERAL RULES USED WITH ALL TYPE.

To actively promote professional standards and the study, understanding and

treatment of lymphoedema / chronic oedema.

branding guidelines · 2019. 3. 28. · logo main company logo full colour logo; 4-colour process...

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