Brand GuidelinesVersion 1.0

December 2020

Brilliance built in.

Proposition

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At Data Interchange, we combine pioneering technology with a refreshingly personal level of service to deliver a more efficient, reliable and productive supply chain.

With a proven heritage, specialist expertise, and brilliance built in, we’ll understand and adapt to your needs today – and enable the ways you need to communicate tomorrow.

We create brilliantly simple solutions that accuratelyand securely connect systems, businesses and people to increase efficiency,right across the supply chain.

Our technology is proven, but it’s our people that set us apart.

That’s why we take service seriously – we’re a responsive, team that goes above and beyond to deliver the bold promises we make.

A team that strives to be pioneers of our industry. And above all, a team focused on the future.

Speed and accuracy are at the very heart of our DNA. We combine proven technology with an ability to adapt and rise to any challenge; to make the complex simple.

We empower our customers through simplicity, by making things easy forthem. We apply simplicity wherever we can, evolving and investing in new ways to future-proof systems, businesses andpeople.

With expertise, and a proud heritage, that crosses every industry and every part of the supply chain, we’re confident about capability.

But what sets us apart is the way we solve tomorrow’s problems today –making accuracy and reliability simple, reducing complexity and, in turn, risk

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Brilliance and simplicity built in.

Endlessly adaptable enablers

Effortlessly capablesolutions

Refreshingly brilliant people

Proposition

In brief

Brilliantly simple.

Be bold.

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Bold Confident Interesting Pioneering Distinctive

A snapshot of the visual elements that form our brand identity.

Clearspace is height

of ‘D’

Primary versionThe primary version of our logo uses stacked typography as shown. For applications where vertical space is limited a secondary version exists (see overleaf).

Minimum size - printThe minimum size is defined by the width of the logo. To ensure maximum clarity the minimum size is 15mm when used for print.

Minimum size - digitalWhen used in digital formats, the logo has a minimum size of 56px.

Our logo

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Clearspace is height

of ‘D’

Secondary versionThe secondary version of our logo should only be used when vertical space is limited.

In all other instances please use the primary (stacked) version of the logo shown on the previous page.

Our logo

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Our logo

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Positive format

Full colourWherever possible, the full colour version of the logo should be used.

RGB, CMYK and Pantone® versions of the logo are available.

MonoIn instances where full colour reproduction is not possible, please use the mono version of the logo.

The logo uses 30% and 85% Black for the mark and typography respectively.

Black onlyThis version of the logo should only be used where restrictions make using the full colour or mono versions impossible.

Our logo

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Negative format

Full colourWherever possible, the full colour version of the logo should be used, however it should only be used ona Dark purple or Dark grey background(see page 12 for colour information).

RGB, CMYK and Pantone® versions of the logo are available.

MonoIn instances where full colour reproduction is not possible, please use the mono version of the logo.

White onlyThis version of the logo should only be used where restrictions make using the full colour or mono versions impossible.

Don’t use the positive logo on dark backgrounds

Don’t use the reversed logo on light backgrounds

Don’t use the logo over busy areas of imagery

Don’t use any other colours other than those provided

Don’t alter the logo in any wayDon’t put in a box

Don’t use effects such as a drop shadows

Logo misuseOur brand logo should only be reproduced frommaster artwork files and should not be redrawn,reset or altered in any way.

Our logo

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Don’t use the logo at an angle Don’t create wallpaper patterns or repeat patterns

Our brand typeface is Prompt. As well as our logo, it is to be used for headlines across all printed and digital communications whenever possible.

We use one weight only; Bold.Italics are not used at all in headlines.

Prompt BoldA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

All headlines use this weight.

Prompt

Typefaces

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Our secondary typeface is Roboto. It is to be used for body copy, sub-headlines and captions across all of our printed and digital communications.

We use two weights; Light and Medium.

Roboto can be used for headlines only when the use of Co Headline is not possible.

Roboto

Typefaces

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Roboto MediumA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Roboto LightA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

All sub-headlines use this weight.

The majority of body copy willuse this weight.

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Our colour palette is an essential tool in building a distinctive and recognisable brand identity.

Colours

Primary Mono

Dark Teal

R9 G38 B54

#092636

Green

R7 G218 B117

#07DA75

Purple

R138 G99 B252

#8A63FC

Light Grey

R250 G251 B254

#FAFBFE

White

R255 G255 B255

#FFFFFF

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Our colour palette is an essential tool in building a distinctive and recognisable brand identity.

Colours

Accent

Yellow

R240 G204 B13

#F0CC0D

Blue

R29 G213 B253

#1DD5FD

Orange

R240 G149 B13

#F0950D

Pink

R240 G13 B108

#F00D6C

Pale Blue

R172 G192 B204

#ACC0CC

Pale Green

R210 G255 B215

#D2FFD7

To ONLY be used alongside the Primary Dark Teal and no other colour combinations

Angle

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The use of an angled box/frameas well as the lozenge shape is part of the brands’ distinctive style and can be used at either 53º or-53º from vertical.

This graphic device can be used to frame images, the logo or a solid colour.

Photography

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The imagery should reflect theend-user and the benefits they receive as a Data interchangecustomer.

Hero images should focus on people as this reinforces thebrand values.

Supplementary images can then reflect the technology or marketif required.

The Data Interchange tone of voice reflects the way we do business –simple, straightforward with brilliance built in.

At every touchpoint, we stay focused on the essential information weneed to convey – no unnecessary complexity, no industry jargon andno attempts to be clever. We are confident, not arrogant.

We’re proud of the products we develop but are also aware of the various markets, and audiences, we do business with. So while we’re consistently clear and concise, we understand the need to tailor each message to suit its use and audience.

At Data Interchange, it’s not just about the products, but the way we deliver those products (and the support we provide once they’re delivered). As a result, our tone must always reflect our unique characteristics.

HeadlinesLess: ‘World-class solutions and state-of-the-art products.’

More: ‘Problems solved.’

‘Learn more about Data Interchange.’More: ‘Meet Data Interchange.’

Less:

Body copyLess: ‘We provide flexible solutions that perfectly match

your requirements.’More: ‘Everything’s built around your business.’

‘Every business needs to transfer critical information in a secure and timely manner.’More: ‘Businesses need the right information, in the rightplace, in record time.’

‘The state-of-the-art technologies that we have designed, developed and built power our clients’ trading relationships.’More: ‘With proven technology and a pioneering team, wemake communication simple.’

Less:

Less:

Tone of voice

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