logicclassroom: strengthen you social media presence with google plus
DESCRIPTION
Google+ is the fastest growing social media network –it is now is the 2nd most prominent social media channel after Facebook. In this LogicClassroom, we discussed the importance of real estate companies incorporating Google+ into their online marketing efforts.TRANSCRIPT
STRENGTHEN YOUR SOCIAL MEDIA PRESENCE WITH GOOGLE+
Presented by:Yen LeCommunity Management AssociateBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.com
AGENDA
• More active users and higher engagement• Highly correlated with SEO benefits
Importance of Google+
• Build both personal and company pages
Optimize Google+ Page
• Build credibility• Build links
How to Use Google+ to Leverage SEO
T: 617.266.9166www.bostonlogic.com
GOOGLE+ IS THE FASTEST GROWING SOCIAL MEDIA CHANNEL
343 million active users on Google+ 2nd most used social media channel after Facebook Not many people contributing—get your content noticed
Source: TechHive
T: 617.266.9166www.bostonlogic.com
GOOGLE+ IS HIGHLY CORRELATED WITH SEARCH RANKINGS
Google+ posts have SEO
benefits
Posts are crawled almost
immediately
Same characteristic
s of blog postings
Re-shared posts act as internal links
Source: Moz.com
T: 617.266.9166www.bostonlogic.com
OPTIMIZE YOUR GOOGLE+ PAGE
Create a Personal Page
Write a Bio
Include Visuals
Ask Contacts to Join Your “Circle”
Post Content Regularly
You must create a personal Google+ account to build a company page
Your personal page will help you brand yourself
T: 617.266.9166www.bostonlogic.com
DEVELOP YOUR BRAND AND ENGAGE YOUR CLIENTS WITH A COMPANY PAGE
Fill out as much information about your company as possible
Be sure to include a cover photo and your company logo
You can find a guide with setup instructions here
T: 617.266.9166www.bostonlogic.com
HOW TO POSITIVELY IMPACT SEO
Make sure your page and posts are public
Link all relevant
profiles to Google+
About page
Post new content regularly
Add authorship
to your posts
Get more people to
add you to their circles
T: 617.266.9166www.bostonlogic.com
WITH TIME, YOUR PAGE WILL GAIN TRACTION