blogging 2.0 | logicclassroom by boston logic

Presented by: Angela Davis, Marketing AssociateAshley Osgood, Marketing Associate

T: 617.266.9166www.bostonlogic.com

Promoting Your Business with Your Blog

Intro to Blogs

Blogging Best Practices

SEO Your Blog

Integrate & Syndicate Your Blog

Questions


CLASSROOM OVERVIEW

INTRO TO BLOGS


BECAUSE EVEN EXPERTS NEED TO REVIEW THE BASICS SOMETIMES!

WHAT IS A BLOG? blog (plural blogs)

Entries are commonly displayed in reverse-chronological order.

Blog can also be used as a verb, meaning to maintain or add content to a blog.

Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.


A blog (a blend of the term ‘web log’) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

http://en.wiktionary.org/wiki/blogs

HOW DO PEOPLE FIND INFORMATION ONLINE?


906,000,000 HRS / MONTH!

HOW IS A BLOG GOOD FOR BUSINESS?

Very Affordable Marketing

Easy to Post / Edit Content

Promote Events, Products, Services, etc.

Blogs are a Great Way to Feature Relevant, Fresh Content A Key Factor in Search Engine Ranking

Makes Your Website a Valuable Source of Information


Establish Yourself as an Expert in Your Industry

Opportunity to Share Your Expertise with a Larger Audience

Gain Loyalty & Receive More Traffic = MORE LEADS Blog Readers More Likely to Want to Work with You! Already Confident in Your Knowledge & Familiar with You

BLOGS GREAT FOR PERSONAL BRANDS, TOO!


BLOGGING BEST PRACTICES


CREATING BLOGS PEOPLE WILL WANT TO READ

QUESTIONS TO KEEP IN MIND:

Do you read any blogs regularly? What do you like to read about? What don’t you like reading?

Have you ever read or seen a blog post featured on Yahoo, MSN, Stumble Upon, Boston.com, etc? Why do you think that blog was featured?

Relevant, Timely Topic Industry Insight

Have you ever read or seen a blog post shared or suggested by a friend on Facebook? What made it worth reading and sharing?


HEADLINE(120 CHARACTERS OR LESS & USING KEYWORD/PHRASE)________________________________________________________

1 MAIN POINT________________________________________________________

SECONDARY POINTS (IF APPLICABLE)________________________________________________________

SEARCH TERM(S) OR KEYWORDS/ PHRASE (INCLUDE IN HEADLINE, 1-2 SUBHEADS, AND IN BODY. USE LONG TAIL KEYWORDS & HALO TERMS) _______________________________________________________

SUBHEADS OR SECTION HEADINGS (1 – 3 SENTENCES)(TO BREAK UP LONG PASSAGES AND DRAW READERS EYES DOWN THE PAGE)________________________________________________________

PHOTO/OTHER ARTIMPROVES READABILITY, POPULARITY & ENJOYMENT OF POSTS)________________________________________________________

RESOURCES/LINKS(CITE SOURCES OF PHOTOS OR NEWS ARTICLES, LINK TO YOU RELATED BLOG POSTS ETC.)________________________________________________________

CALL TO ACTION/QUESTIONS FOR COMMENTS________________________________________________________ T: 617.266.9166

www.bostonlogic.com

BLOG POST CHEAT SHEETDon’t

Forget to PROOF READ!

AWESOME CONTENT CREATION TIPS: Blogs in List Form

“Best Boston Neighborhoods for Young Professionals” “Top 10 Reasons to Rent and Not Buy”

Include Videos & Rich Media Informative Demos, or Client Testimonials Property Tours

Blog About Industry or Company Events Or Even from Events (Micro Blogging LIVE)

Give Free Advice and Information Readers Want! Valuable Content is the BEST Content Know Your Business & Be Unique


OPTIMIZING YOUR BLOG


HOW TO GET PEOPLE TO FIND YOUR AWESOME BLOG

BL G

Keyword Research Competitor

Analysis

Site Design & Usability

Analytics & Tools

Sitemap & RSS FeedsContent

Creation

Submit to Search Engines

Submit to Directori

es

Link to Social

Network Profile

Social Sharing

for Readers

Inbound Links from

Others


SEOPROCESS

Write Unique Titles, URLs and Descriptions

Use a Web of Related Keywords/Phrases to Expand Your Reach

Always Allow Comments & Social Sharing

Syndicate Content to Social Networks, Directories, etc.

Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.


BLOG SEO TIPS:

For More Info on SEO Visit: www.RealEstateSEO1.com

Keywords in Page URLFor Example: www.mywebsitename.com/long-tail-keyword-here

Keywords in Content Page Headings & Subheads Internal Site Links Other Variations of Words Too


KEYWORD/PHRASE PLACEMENT IS KEY

Keywords in Back End Page Title Tags & Page Descriptions Image Meta Data & Alt. Text Meta Tags & Blog Categories

http://www.mywebsitename.com/long-tail-keyword-here

http://www.mywebsitename.com/long-tail-keyword-here

PROMOTING YOUR BLOG


USING SOCIAL NETWORKING, SOCIAL SHARING, DIRECTORIES, & RSS

Did You Know Over 175,000 New Blogs are Started Every Day? Facebook has Over 250 Million Active Users, 120 Million Login Once Daily Twitter has Over 18 Million Users (3.8% of Adult Internet Users)

Twitter, Facebook = Micro-Blogging Can Also Syndicate Blog Posts to Social Networks Fans & Followers are Subscribers to Your Micro Blogs

Active Blogging is a 3 Part Process: Commenting Reading Writing

Use Social Media as Portal to Your Blog Blog Should ALWAYS Be Integrated Into Your Website Search Engine Ranking for Your Website & Blog, NOT JUST BLOG!

BLOGS ARE THE HEART OF SOCIAL MEDIA


SOCIAL SHARING FOR BLOGS


Add-This Plug-In Links for Readers to Share Your Content On Social Bookmarking Sites

Add a Facebook ‘Like’ Button To Your Posts, Too

Join Networked Blogs Links to Your Fan Page and/ or Personal Facebook Profile Syndicates Blogs Posts to Wall & Tab on Profile

Make It EASY for Fans to Share!

http://www.addthis.com/

http://www.networkedblogs.com/

SYNDICATING YOUR BLOG ON SOCIAL NETWORKS


Set Up RSS Feeds to Automate Posting Blogs to Social Profiles RSS: Stand For ‘Really Simple Syndication’ RSS Allows for Subscriptions Delivered Via Web Portal, Email, etc. Many Popular Blog Platforms Automatically Generate RSS Feeds

Syndicate to Facebook RSS Graffiti Application or Networked Blogs

Syndicate to Twitter TwitterFeed

Syndicate to LinkedIn Profile & GROUPS Blog Link

Manage Your RSS Feed Subscriptions Google FeedBurner NewsGator NetVibes

http://www.facebook.com/RSS.Graffiti

http://www.networkedblogs.com/

http://twitterfeed.com/

http://www.linkedin.com/opensocialInstallation/preview?_applicationId=1500

http://www.google.com/support/feedburner/bin/answer.py?answer=79408

http://www.google.com/support/feedburner/bin/answer.py?answer=79408

http://www.newsgator.com/

http://www.netvibes.com/

SYNDICATION SUCCESS ON SOCIAL NETWORKS


Facebook Fan Found Blog Link & Commented!


SUBMIT YOUR BLOG TO DIRECTORIES Here is a Great Source For Various Industry Blog Directories:

http://www.toprankblog.com/rss-blog-directories/

http://www.toprankblog.com/rss-blog-directories/


You May Already Be Listed by Users Take Control of Your Listing Add Links to Website, Blog, Social Networking Profiles, etc.

REGISTER WITH LISTING SERVICES


CREATIVE WEB 2.0 MARKETING Create a Contest

Post Details On Your Blog & Promote on Twitter, Facebook, LinkedIn, etc. You Can Make Interacting with Your Profiles or Blog Part of Contest

Ex. Leave a Comment, Link to the Contest, etc.

Be Active in Online Communities Create or Join Facebook or LinkedIn Groups Focused on Your Niche Use BoardReader & Other Tools to Find Start Interesting Discussions & Answer Questions/ Engage Members

Create a YouTube Channel Post Videos to Facebook Fan Page with the Involver Application Host Videos for Free & Get More Traffic to Your Blog from YouTube

Guest Bloggers Become a Guest Blogger for Others, or Invite a Guest Blogger

Link to Your Blog & Social Media Profiles EVERYWHERE Business Cards, Email Signatures, Newsletters, Presentations You Give, etc.

http://boardreader.com/

http://www.facebook.com/pages/Involver-HQ/140926952611428

http://www.facebook.com/pages/Involver-HQ/140926952611428

Use Tools like TweetBeep, GeoChirp, and Google Alerts to Monitor Your Company, Industry, and Competition

Monitor: Company Name, Trademarks, Website & Blog URLs Relevant Employees Names Brands, Products & Services Events, Webinars, Seminars, Conferences Competitors & Relevant Employees Your Core Keywords/ Phrases Industry Terms

Use Hashtags on Twitter to Track Conversations on Specific Topics The # Sign + a Phrase: (Ex. #RAINCAMP, #NAR, #IREC)

Use the Keyword Search on Facebook Find New Leads Looking for Your Services & Competitors

LISTENING CHANNELS


http://tweetbeep.com/

http://www.geochirp.com/

http://www.google.com/alerts

Be Positive, Informative, Concise, Relevant

Highlight Successes (Closed Deals, Congrats to Clients, etc.)

Don’t Be All Business – People Will Block You or Stop Following If Bored!

Spend 15 Minutes Daily Learning About Your Followers/ Fans Comment on Their Profiles & Status Updates

Forget to Edit Your Privacy Settings on Your Profiles

Share Private Personal Info. (Like Children’s Names or Photos, etc.)

Post Embarrassing or Private Photos

Post Status Updates with Swearing or Trash-Talking

FINAL TIPS!


RECAP Create Awesome Blog Content

Optimize Your Blog Posts

Syndicate Blog & Let Readers Share, Too!

Submit Your Blog/ Website to Directories & Listing Services

Be Active in Online Communities

Link to Your Blog & Social Media Profiles EVERYWHERE

Be Creative!


QUESTIONS?

More LogicClassrooms by Boston Logic: www.bostonlogic.com/blog/category/logicclassroom/

Read SEO Tips on our Real Estate SEO Blog: www.realestateseo1.com

For more information, contact: Angela Davis, [email protected] Ashley Osgood, [email protected]


@BostonLogic /BostonLogic

http://www.bostonlogic.com/blog/category/logicclassroom/

http://www.realestateseo1.com/

mailto:[email protected]

mailto:[email protected]

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