local network model - wordpress.com · one 2-minute presentation at a network meeting * * ... live...
TRANSCRIPT
2/14/18
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LocalNetworkModel:StrategicPartners,
IndustryEvents,andBranding
HeatherOzurNationalPresident-elect
PalmSprings,CA
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Increasedawarenessofenhancedevents
GrowthinREALTOR®membershipsandincreasedmember
satisfaction
Increasedoperatingbudgets
Feedbackforimplementation
LocalAffiliateshappywithshifttoStrategicPartners
NetworkModel
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STRATEGICPARTNERSHIPS
WHAT’SNEW:• Shiftfrom“LocalAffiliates”to“StrategicPartners”• IncreasedrevenuetolocalNetwork 3
NationalAffiliate
MUSTholdmembershipata
LocalAssociationofREALTORS®
PaysLocal,StateandNationaldues• ListedasaMember• eConnectNewsletter• Accesstowww.wcr.org
Ableto:• Treasurer• DirectorofMembership• ProjectTeam–Leader/Chair
• Vote
Maximum:20%oflocalnetworkmembership
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LocalAffiliateMembers
StrategicPartners
BenefitstoStrategicPartner• Multiplelevelsandbenefits• VisibilitywithREALTORS®• Opportunitiestoshowcaseproducts/expertise
• ParticipateonProjectTeams
BenefitstoNetwork
• Morerevenueopportunities• EmphasizesREALTOR®members
• Enablesbestfitbetweenservicesandmemberneeds
• UseofStrategicPartnerexpertiseonProjectTeams
BestPracticeTransition
• 100%ofrevenueremainsatlocallevel
• Broaderexposure• Moretargetedmarketing
xLocalAffiliatestoStrategicPartners
StrategicPartners
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StrategicPartnerships
Platinum Gold Silver Bronze Basic$1,200
[exampleonly]
$600[exampleonly]
$300[exampleonly]
Suggesteddollaramount=2xSilverAmount
Suggesteddollaramount=2x
BronzeAmount
Suggesteddollaramount=2xBasicAmount
CertificatesforcomplimentaryNetworkmeetingattendance* 8 4 2 1AdmissionatMemberRate
CertificatesforcomplimentaryNetworkmeetingattendanceforREALTOR®guests 4 3 2 1
One2-minutepresentationataNetworkmeeting * *Recognitiononmeetingpromotionalmaterials * *
CompanymaterialsondisplaytableatNetworkmeetings * * *DisplayofbanneratNetworkmeetings** *
RecognitiononNetworkwebsite * * * * *LivelinktoCompanywebsiteonNetworkwebsite * *
PowerPointrecognitionatNetworkmeetings(ifavailable) * * * *MailinglistofNetworkmembers * *
Firstopportunitytosponsoreducationeventwhenspeaking *
Women'sCouncilAnnualStrategicPartnershipOpportunities
Benefits
PartnershipLevels
$2,400[exampleonly]
Suggesteddollaramount=2xGoldAmount
$150[exampleonly]
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Finditat:wcr.org>NetworkTools>NetworkBusinessPlanning
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TransitioningLocalAffiliatestoStrategicPartners
CriticalConversations• Reviewtheprofileofthelocalaffiliate• Workwiththegroupatyourtable:
• Walkthroughtheconversationitwouldtaketotransitionthislocalaffiliatetoastrategicpartner
• Usetheoutlineofkeypointsasaguide,customizingtheconversationtotheneedsandinterestsofthelocalaffiliate
• Preparetoshareyourinsightswiththeroom• Shareexamplesofbenefitsthatcouldbeofferedstrategicpartners
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ENHANCED/TARGETEDEVENTSWHAT’SNEW:• Reduced#ofrequiredevents• Emphasisonquality,notquantity• IndustryEvents/NetworkingEvents 9
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Industry&NetworkingEventsMinimumSix(6)per/year
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IndustryEvents Networking/RelationshipBuildingEvents
• Minimumof4/year;1/quarter• Timely• Issue/Relevant• ProfessionalDevelopment• Memberincome-generating
• 1outof4MUSTfocusondevelopmentofbusinessleadershipskills
• 1outof4MUSTcollaboratewith:• OtherlocalNetworks• LocalREALTOR®Association• Relatedrealestateorganizations
• Minimumtwo(2)additionalevents• Memberonly• Mastermindgroups• Lunchandlearn• Roundtables• Networkingevents• Socialevent• Relationshipbuilding
QualityoverQuantity!
IndustryEvents:ExamplesandBestPractices
• Format• Singlepaidspeaker–regionallyornationallyknown• Panelofexpertswithskilledmoderator• Debateorforumonpoliticalorindustryissuewithlocalrepresentatives
• Pricing• Tiered
• Member/StrategicPartner• Non-memberREALTOR®• Public/Non-StrategicPartner
• Early-birdrates,creditcards,refundpolicy11
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IndustryEvents:ExamplesandBestPractices
• EventOnlinePlatforms&Tools• Eventbrite(set-up,promote,manage)• Square(payments)
• Targetmarketingforevents• Collaboration• GrowMembership
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IndustryEvents:StrategicCollaboration
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Women’sCouncilofREALTORS®
YoungProfessionalNetwork(YPN)
HispanicRealEstate
Professionals(NAHREP)
Local/StateAssociationofREALTORS®
ResidentialRealEstate
Council(RRC/CRS)
AsianRealEstate
AssociationofAmerica(AAREA)
LocalChamberofCommerce
OtherNetworksofWomen’sCouncilofREALTORS®
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NetworkRevenue
Mission-focusedRevenue
Fundraisers
Dues
EventRegistration
Fees
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Strategic
Partnerships
NetworkingProgramsExamples&BestPractices
• NetworkingEvents• Exclusive“memberonly”• Emphasisonnetworkingandrelationship-building
• Intensivesharingofexperience• Memberrecruitment
• “NetworkTools”Resources• Winningprogramideas• PlanningGuides
15Finditat:wcr.org>NetworkTools>Programs
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INVITESYOUTOATTENDITSANNUAL
DESERTCITIESMAYORS’PANEL&LUNCHEON
September8th,2017
INDIANWELLSCOUNTRYCLUB
11:00AM–1:30PM
(Checkinbeginsat11:00–Lunchservedat11:45)
Wearehonoredtohaveonceagain,ourDistinguishedCoachellaValleyMayors,whowillgiveusthe411ontheirEconomies,RealEstateDevelopments,FuturePlansandCurrentTrends.
YouwillNOTwanttomissthis!
ReservationsandTicketsareavailablethroughEVENTBRITEonly,andwillnotbesoldatthedoor.
Thisisoneofourmostpopulareventsandspaceislimited.
EarlyBirdPricing:NowthroughAug.31st: $30.00forWomen’sCouncilMembers
$45.00forallNON-Members
RegularPricingSept.1st–Sept.6th: $35.00forWomen’sCouncilMembers
$50.00forallNON-Members
Eventbritelink:http://bit.ly/WCRMayorPanel
WeThankourStrategicPartners
DougMotzInsurancePSRARCDAR
JulissaUrritia-WellsFargoHomeMortgageMonCherieFotographyJoanParker-PropertyID
BryanOzur–FirstAmericanNHD&HomeWarrantyDoraPaige-FranklinLoanCenter
JanetWilliams-HouseMastersKathleenBuys–FirstAmericanTitleDonFese–FidelityNationalTitle
PennyOlender–FidelityNationalHomeWarranty&DisclosureSource
ForWomen’sCouncilMembershipinfo,gotowww.WCR.org,andClickon“JoinNow”
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WE'RE A GREAT TEAM
HERE IN LONG BEACH
MEMBERSHIP PEP RALLY
COME OUT TO HEAR OUR 2017 GAME PLAN
JANUARY 19TH 2017
AT ECCOS PIZZA (BELLFLOWER BLVD & STEARNS) 5PM-7PM
$10 A PERSON INCLUDES ENTRY, SLICE OF PIZZA & BEER
LET’S SEE YOUR SPIRIT LONG BEACH!!!! JOIN US IN OUR FIRST EVER MEMBERSHIP PEP RALLY. YOU DO NOT NEED TO BE A MEMBER TO ATTEND. WE ENCOURAGE ANYONE WITH QUESTIONS ABOUT MEMBERSHIP TO JOIN US AND ALSO OUR FRIENDS THAT WANT TO HAVE SOME FUN. WEAR YOUR FAVORITE TEAM JERSEY AND SHOW YOUR SPIRIT. LET’S KICK OFF THE NEW YEAR RIGHT! TO PURCHASE TICKETS: HTTPS://LBWCOUNCILPEPRALLY.EVENTBRITE.COM
Pep RallyMembership
Wed. January 24th 5-7pm
Please wear Women's Council blue & yellow or your favorite
team jersey to show your spirit! For Tickets:
https://2018LongBeachPepRally.eventbrite.com
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Come join us for… “Appy” Hour Technology Mixer with Barbara Betts Cost is FREE for Women’s Council Long Beach Members & Strategic Partners; $35 Non-Member Please RSVP by March 4th at: AppyHourMixer.eventbrite.com Just another way we say thank you to our
members for seeing the value in belonging to
Women’s Council Long Beach. Join us for an
early evening of fun and learn the latest,
greatest real estate related apps from our very
own Program Director, top producer Barbara
Betts. She will demonstrate apps she currently
uses to run her successful real estate business
and have Q & A as well. Don’t miss out on this
exclusive opportunity to network with some of
the most professional REALTORS® in Long Beach.
Questions about this event? [email protected]
Tuesday 3/8/16 from 4:30-6:30 Acapulco Cantina @ Marina Pacifica 6270 E. PCH (Next to Nordstrom Rack) A FREE Member Benefit Cocktails, Food, Raffles and Fun! App Demonstration 5-6 pm
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MarketingResources• Who’syourAudience?• What’stheGoaloftheEvent?• EventPromotion
• Socialmedia• Flyers(NetworkTools)• ConstantContact,MailChimp,etc.• Marketingcollaboration• LocalAssociationofREALTORS®/Brokermeetings
• Industry/Businessmedia• www.wcr.org
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Flyertemplatesatwcr.org>NetworkTools>Marketing&Communications>MarketingActionKit
Communications
• ForEvents• 60-dayleadtimeforallevents
• Post-localwebsiteprovidedbyNational• 30daysbeforeevent–e-blast/Flyer
• EditabletemplatesinNetworkTools
• 2weeksbefore-2-3e-blasts• Daybefore-reminderemail
• ExternalcommunicationstrategywithlocalREALTOR®Association
21Editabletemplatesatwcr.org>NetworkTools>Marketing&Communications
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TransformingOurIndustryEvents
Let’sWorkOnIt!• CreateanIndustryEvent• PresentationStyleRoomStepUp• CollaborationPartners?Whythem?• Venue• Marketing:
• Membersandbeyondyourmembership• Otherindustryprofessionals• non-industryaudiences
• Memorableevent• Timeline&CommunicationStrategy
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IndustryEventsReporting
• Programactivityreportform• OnlinePDF
• Reportinformationforeachprogram• Date• Title• Typeofactivity• #ofAttendeesbytype
• REALTORS®• StrategicPartners• Guests
• Collaboration/Partnership• CompleteaftereachprogramtoassistwithQuarterlyreports 23
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NetworkRevenue
Mission-focusedRevenue
Fundraisers
Dues
EventRegistration
Fees
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Strategic
Partnerships
IndustryandAssociationRelationsRaisingtheawareness,visibility,valueandinfluenceofWomen’sCouncilintheindustryandthecommunity
• StartwithyourLocalREALTOR® Association...1. Setagoalfortherelationship
thatprovidesmutualvalue2. EngagetheLocalAssociation
StaffExecutive(AE/COE)3. GetinvolvedintheLocal
Association4. Extendaninvitationtoget
involvedintheNetwork5. TaskistoASK!6. Workatit! 25
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BRANDINGANDINDUSTRYRELATIONSWHAT’SNEW:• 2018BrandingGuidelines• Consistentmission;consistentbrand• NoThemes 26
GuidelinesforBranding• Conveyprofessionalismtotheindustryandpublic• UseOfficialCorporateLogoonly• “GetReady”logoisgone
OfficialCorporateLogoLocalNetwork
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DownloadfullBrandingGuidelines:wcr.org>AboutUs>LogoDownloads
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GuidelinesforBranding
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• ConsistentbrandacrossallNetworks–noalterations,nothemes• Onemission;onebrand
INCORRECTCORRECT
CustomNetworkLogo
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GuidelinesforBranding
Networkname:Describeswhatweare• Women’sCouncilofREALTORS®Texas• Women’sCouncilofREALTORS®HighlandLakes• Women’sCouncilLongBeach• MylocalnetworkisPalmSprings/DesertCities
DONOTSAY:• SacramentoNetwork• Women’sCouncilofREALTORS®TexasState• Women’sCouncilofREALTORS®HighlandLakesNetwork• LongBeachNetworkoftheWomen’sCouncilofREALTORS®• DeltaLocalNetwork,Women’sCouncilofREALTORS®• HighlandLakesChapteroftheWomen’sCouncilofREALTORS® 30
Facebook–NameChangeProcess
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