sites before apps: the 10 minute business case for the mobile website

Sites Before Apps:The 10-Minute Business Case for a Mobile Website

Eric AndersonVP of Marketing

White Horse

© 2011 White Horse Productions, Inc. 1-877-471-4200

Branded apps don’t cut it; consumers actually use very few apps.

“Consumers who interact with brands on their phones have, on average, only 15 apps on their primary phone, and of those, they use only one-third of their apps weekly or more.”- Forrester Research

Mobile search, on the other hand, is the fastest-growing category of digital behavior.


At least 10% of all Google searches are now on mobile.

Your site isn’t immune from this trend, and you can prove that.


Tablet growth is also a game-changer for the mobile Web.


Your competitors are starting to figure all this out.


Source: Kony Solutions’ survey of 119 large consumer-facing companies, June 2010

Usability studies show that poor mobile sites translate directly into lost revenue opportunities.


Success41%

Failure59%

Mobile Site Task Completion

Source: Nielsen Norman Group Mobile Usability Study

“Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad.”Jakob Nielsen

The good news: mobile sites can be richer, faster, better – at lower cost – than ever before.


THANK YOU!

Questions?

Eric [email protected]
