small business 90 minute website
DESCRIPTION
Getting started doesn't have to be as hard as you think. Kickstarting a small business web presence is as simple as claiming it with a three page website.TRANSCRIPT
90 Minute WEBSITE
What is Brilla? Who am I?
Immigrant-owned small businesses should to be
part of online conversations Bridging ‘content divides’
Rate your web presence?
(Write it down--from 0-10)
What does a better online presence really
mean?
We come from: “Let me stop in at that place I went to once.”
Now: “Let me visit their
site and check something.”
DIRECT
We come from: “Try my friend’s place. I’ll give her a call for you.”
Now: “I’ll click on this link recommended by this other site.”
REFERRAL
We come from: “Let me find a place in the yellow pages”
Now: “Let me google it”
SEARCH
If I already have a presence, do I even need a website?
Everybody loves their phone.
Your own content can be #1 in a search about your
biz.
You have a hub others can link in from.
Websites=foundation from which to build.
Social Media
Content Planning
Community
Link Building
Basic Website
How many pages is sufficient for a small business website?
(Write your guess)
About Page
Products/Service Page
Contact Page
Where do I begin with writing content?
Look for already existing that you own. Or write it. (Or
hire someone.)
Do not copy directly. (You will be punished
by SE.)
Keep content separate from website building.
I have my content.
Now what?
Distinguish between domain names...
And hosting..
Select your publishing application.
Why is Weebly a good
option?
Role of search engines in the web.
Bots visit your site and read content.
SE file it away information in a gigantic library.
When you query they retrieve from library
(index).
Using their algorithm.
SE read using HTML. Not flash (yet). Not images.
Not pdfs.
OK. Can we get
started with building the website now?
✓2-3 pages of content ✓1-3 nice photos
(In a separate file on hand)
(CLICK)
What should I do once
I have a basic website?
Social Media
Content Planning
Community
Link Building
Basic Website
Keep in touch! www.brillamarketing.com
The secret to getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks, and then
starting on the first one. (Mark Twain)
Photo credits Slide 2 h)p://www.flickr.com/photos/intangible/2313862184/sizes/l/in/photostream/ Slide 10 h)p://www.flickr.com/photos/avlxyz/4613939017/sizes/l/in/photostream/ Slide 11 h)p://www.flickr.com/photos/86530412@N02/8210762750/sizes/l/in/photostream Slide 12 h)p://www.flickr.com/photos/seeminglee/4041831244 Slide 14 h)p://www.flickr.com/photos/kowitz/847992535/sizes/l/in/photostream/ Slide 15 h)p://www.flickr.com/photos/scobleizer/4697192856/sizes/l/in/photostream/ Slide 16 h)p://www.flickr.com/photos/fragiletender/1490101428/sizes/o/in/photostream/
Slide 17 h)p://www.flickr.com/photos/alexprevot/6102245535/sizes/l/in/photostream/ Slide 20 h)p://www.flickr.com/photos/hfiguiere/4802869688/sizes/l/in/photostream/ Slide 21 h)p://www.flickr.com/photos/sunfox/12886346/sizes/o/in/photostream/ Slide 23 h)p://www.flickr.com/photos/jaqian/346525494/sizes/l/in/photostream/ Slide 29 h)p://www.flickr.com/photos/42931449@N07/5263539723/sizes/l/in/photostream/ Slide 44 h)p://www.flickr.com/photos/bjornb/53538233/sizes/l/in/photostream/ Slide 45 h)p://www.flickr.com/photos/Otanas/4064851076/sizes/l/in/photostream/