lmnop hospitality design portfolio
DESCRIPTION
Lindsay McCabe and Leigh Nelson (LMNOP), Design Team Specializing in creating unique identities with a playful edge, Lindsay and Leigh truly understands how to create integrated brand identities in hospitality. They bring a company’s ideas and inspirations to life through well executed and smart design choices. They believe branding is the crux of your brand; the look, feel, and foundation of your company. They believe that it’s all in the details. “A brand is a kit of moving parts, and it’s all of these pieces working together that tell a memorable visual story.” Though they work with clients in every field, they’ve created a niche for themselves in hospitality: branding for restaurants and bars, food and beverage packaging, hotel and travel concept ideation. As a small team, they provide hands-on branding experience tailored to their specific needs. The work encompasses all aspects of branding and design (logo & identity, Tone of Voice, Visual Identity), Art Direction (Photography,TRANSCRIPT
MONDRIAN SOHO: HOTEL BRANDING
The Mondrian brand takes the clean, modern aesthetic of Morgans Hotel Group properties and
adds a little excitement. Mondrians strive to be intense, current and playful. So LMNOP chose
to layer the foundation palette of white and grey, with a pop of the vibrant blue that is used
throughout the hotel. Bold color, a playful pattern, and snarky copy help to put a unique spin on
this Mondrian property. Located in the vibrant neighborhood of Soho in lower Manhattan, we
wanted to infuse some of the personality of the surrounding neighborhood into the hotel and its
restaurants and bars.
LOGO
PATTERN
TYPESTYLES
COLOR PALETTE
Helvetica Neue Thin
Helvetica Neue Bold
INFLEX
VARIOUS COLLATERALTHIS VIBRANT BLUE BECAME A DOMINANT PART OF THE BRANDING, GIVING THESE PIECES AN IMMEDIATE CONNECTION TO THE HOTEL. WE
ALSO MADE USE OF THE CUSTOM TOILE PATTERN THAT IS USED IN THE GUEST ROOMS FOR THE WALLPAPER AND UPHOLSTERY. PICTURED
ABOVE ARE THE IN-ROOM NOTEBOOKS AND PENCIL, KEY CARD, AND OPENING MAILER ANNOUNCEMENTS.
IN ROOM COLLATERALLMNOP DECIDED TO FORGO THE TYPICAL IN-ROOM NOTEPAD FOR A POCKET-SIZED NOTEBOOK. WE CREATED 3 DIFFERENT TAGLINES
FOR THE COVERS SO THAT GUESTS WOULDN’T GET THE SAME COVER EACH VISIT. OFTEN GUESTS WOULD KEEP THEM AS A SOUVENIR.
THESE NOTEBOOKS HAVE SHOWN UP ON BLOGS AND INSTAGRAM MORE TIMES THAN WE CAN COUNT.
MORGANS HOTEL GROUP. CUSTOM LABELS FOR MINI-BAR SNACKS IN ALL PROPERTIES.
HUDSON, NYC. HOTEL WAYFINDING SIGNAGE
MORGANS HOTEL GROUP. IN-ROOM GIFT, HOLIDAY STICKERS
ST. MARTINS LANE, LONDON. SIGNAGE FOR CEVICHE POP UP RESTAURANT, ASIA DE CUBA
ROYALTON, NYC. HOTEL ANNOUNCEMENT POSTERS
MONDRIAN, LOS ANGELES. HOTEL RENOVATION ANNOUNCEMENT MAILER
THOMPSON HOTELS. SUMMER VIP MAILER
HUDSON LODGE, NYC. OPENING PARTY INVITATION
MORGANS HOTEL GROUP. HOLIDAY CARDS
MONDRIAN, SOUTH BEACH. USB PORT OPENING MAILER
MORGANS HOTEL GROUP. HOLIDAY GIFT: LUCITE CUSTOM COASTER SET
RESERVE, NYC. BRANDING FOR LIQUOR BAR
CFDA + LEXUS. ECO-FASHION CHALLENGE INVITE AND PROGRAM BOOKLET
BALTZ & COMPANY. BRANDING
POCKET FULL OF ROCKS. CUSTOM T-SHIRT DESIGN
ISOLA TRATTORIA & CRUDO BAR: HOTEL RESTAURANT BRANDING
Isola Trattoria & Crudo Bar is an Italian restaurant inspired by the Amalfi Coast, Italian Riviera and
Sicily. Isola presents fresh and flavorful Italian cuisine that captures the spirit of the Italian provinces,
where food, wine and hospitality are celebrated in everyday life. To help tell the story, we made
use of a vintage Italian imagery that celebrates both Italian life and the coast.
LOGO
SUB BRAND LOGO SUPPORTING IMAGERY STYLE
TYPESTYLES
COLOR PALETTE
EPLICA MEDIUM
I N T E R S TAT E L I G H T
VARIOUS COLLATERALLMNOP USED VINTAGE IMAGERY TO HELP TELL THE STORY OF THE ORIGINS OF THE CUISINE. WE WANTED A COLOR THAT WAS GOING TO
STAND OUT AGAINST THE BLACK AND WHITE PHOTOGRAPHY IN A TASTEFUL WAY, HENCE THE PINK. EVENTUALLY A MORE CASUAL TAKE-OUT
COUNTER WAS DEVELOPED CALLED ENOTECA THAT SERVED OUT OF ONE AREA OF THE RESTAURANT. A MORE RUSTIC, CASUAL RENDITION
OF THE LOGO WAS CREATED FOR THOSE PIECES.
MENU SHELLSEACH MENU HAD A DIFFERENT PHOTO PRINTED ON THE BACK FOR EASY IDENTIFICATION. TEMPLATES WERE CREATED AND THEN FRONTS OF
MENUS WERE UPDATED AND PRINTED IN-HOUSE DAILY.
OPENING INVITATIONTHE INVITATION TO THE OPENING EVENT WAS LETTERPRESSED ONTO A GREY MUSEUM BOARD WITH GILDED EDGES.
EMAIL MARKETINGWITH A CONSTANT ROTATION OF EVENTS AND PROMOTIONS, LMNOP CARRIED THE VINTAGE IMAGERY INTO ONLINE MARKETING AND INFUSED
HUMOR WHENEVER POSSIBLE.
SONNY’S: HOTEL ROOFTOP BAR BRANDING
Sonny’s Soda Shoppe is a rooftop cocktail bar and Gelateria at Mondrian Soho. The concept was
inspired by 1950’s era Italian beach clubs. The food being served is from the hotel restaurant, Iso-
la. We tied the branding of the two F&B outlets together by repeating the same pink as the main
color in the identity. This is a festive outdoor bar, so we wanted to have some fun with the brand
by bringing Sonny to life throughout various collateral pieces.
LOGO
BRAND MARKS PATTERN
TYPESTYLES
COLOR PALETTE
Filmotype LaCrosseCHALET COMPRIME
VARIOUS COLLATERALSTRIPES CONJURE UP IMAGERY OF COASTAL ITALIAN UMBRELLAS. AND WE WANTED TO BRING THE CHARACTER OF SONNY TO LIFE IN HIS
BIKINI BEST. FOR THE OPENING EVENT, WE DESIGNED CUSTOM SONNY’S SODAS THAT WERE DELIVERED ALONG WITH A INVITATION TO THE
OPENING PARTY.
BUSINESS CARDS
VARIOUS COLLATERALWE LOVE TO BRING A LITTLE FUN INTO EVEN THE LITTLE PIECES, SO SONNY POPS UP UNEXPECTEDLY AT TIMES, LIKE IN THESE MATCHES.
MENUS WERE PRINTED ON 8.5. X 11 SHELLS IN WHICH THE CONTENT COULD BE UPDATED DAILY AND PRINTED IN-HOUSE.
CHECK PRESENTER POSTCARD
ONLINE MARKETINGSONNY’S HOSTED LOTS OF PARTIES DURING THE SUMMER. FOR DIGITAL INVITES, WE KEPT THE SAME FEELING OF VINTAGE ITALIAN IMAGERY
USED IN THE ISOLA BRANDING, BUT WITH A MORE FESTIVE VIBE.
THE SMITH: RESTAURANT RE-BRANDING
The Smith came to us wanting to update their branding. It wasn’t quite hitting the right tone and
was starting to feel dated. They were about to open a second location, with an eye on more
expansion, so it was the perfect time to rethink the brand.
We updated everything from the logo, menus, postcards and signage to the website. We gave the
branding a more current feel, but at the same time, made sure it wouldn’t date itself as before.
To round out the project, LMNOP hired Quentin Bacon to photograph both the restaurants and food,
and contracted illustrator Jon Contino to design a brand mark that we would use in addition to the
logo and lettering for the t-shirts.
We also created a quirky marketing campaign based on the definition of a “Smith.” What are you
the “Smith” of? The Walk Of Shame Straight to Brunch Smith, The My Diet Starts Tomorrow Smith...
These tag lines were used on check presenters, take away containers and the website.
LOGOBRAND MARK
GRAPHIC ELEMENTS
TAGLINES
TYPESTYLESCOLOR PALETTE
BELIZIO BOLD
G O T H A M
ENGRAVERS MT BOLD
A RCH E R
THE COFFEE WITH YOUR PAPER SMITH
THE I DRANK TOO MUCH AT LUNCH SMITH
THE MY DIET STARTS TOMORROW SMITH
THE I’M EATING STRAIGHT OUT OF THE CARTON SMITH
GRAPHIC ELEMENT
VARIOUS COLLATERALWE MADE SURE THAT THE NEW BRANDING FELT FRESH BUT REMAINED FAMILIAR. THE SMITH HAS A VERY LOYAL CUSTOMER BASE AND WE
DIDN’T WANT THE REDESIGN TO FEEL FOREIGN. THE SMITH HAS A NEIGHBORHOOD VIBE, SO WE WANTED TO INCORPORATE HAND-DRAWN
TOUCHES TO MAKE THE RESTAURANTS AND BRAND FEEL PERSONAL.
COLLATERALFLESHING THE NEW BRANDING OUT ON COLLATERAL, WE MADE SURE TO INCORPORATE THE NEW QUIRKY TAGLINES ON ITEMS THAT WOULD BE
TAKEN FROM THE RESTAURANT BY GUESTS. WE WANTED THE SMITH TO HAVE A LASTING PERSONALITY OUTSIDE OF THE RESTAURANTS.
MENUSTHE SMITH MENUS ARE VERY EXTENSIVE, SO OUR CHALLENGE WAS TO GET ALL OF THE INFO ON THERE WITHOUT OVERWHELMING THE GUEST.
WE ALSO MADE SURE THAT THE RESTAURANT COULD PRINT THEM AND UPDATE THEM IN-HOUSE. USING SEASONAL AND LOCAL ITEMS IS A BIG
PART OF THE MENU, WHICH MEANS FREQUENT MENU EDITS AND PRINTING!
WEBSITE REDESIGNTHE SMITH WANTED A SIMPLE WEBSITE THAT DELIVERED NECESSARY INFORMATION TO ITS GUESTS WITHOUT FRILL. WE ADDED A LOT OF
INFORMATION WITHOUT FEELING OVERWHELMING AND CREATED A MORE PERSONAL VOICE BY STEPPING UP SOCIAL MEDIA PRESENCE
AND CREATING A BLOG. ALONG WITH THE NEW ILLUSTRATIVE AND TYPOGRAPHICAL ELEMENTS, WE RELIED HEAVILY ON PHOTOGRAPHY FROM
THE PHOTOSHOOTS TO TELL THE STORY.
PHOTOSHOOTS & EPHEMERAFOOD PHOTOGRAPHY IS TRICKY—THE STYLING AND LIGHTING HAVE TO BE JUST RIGHT, AND ONE OF THE BIGGEST CHALLENGES OF RESTAURANT
PHOTOGRAPHY IS CAPTURING THE TRUE FEEL OF A PLACE. KNOWING THIS, IT WAS CRUCIAL TO FIND A PHOTOGRAPHER WHO COULD TRANSLATE
THE ENERGY OF THE RESTAURANT AND MAKE THE FOOD LOOK GREAT—AND ALSO ACT AS FOOD STYLIST, SINCE BUDGET WAS AN ISSUE. QUENTIN
BACON FILLED THE BILL PERFECTLY. THE PHOTOS ARE USED THROUGHOUT THE WEBSITE AND IN MARKETING MATERIALS.
INTERIOR & EXTERIOR SIGNAGETHE BRANDING HAS A NICE LAYERED FEEL TO IT, WHICH IS EVIDENT IN THE SIGNAGE. WE WERE ABLE TO USE THE VARIOUS TYPEFACES OF THE
BRAND TO FLESH OUT A MORE INTERESTING APPROACH TO SIGNAGE. AND OF COURSE A LITTLE HUMOR IS ALWAYS WELCOME TOO!
BRAND MARKWE CREATED A CUSTOM ‘MARK’ TO LAYER IN WITH VARIOUS COLLATERAL. BROOKLYN-BASED ILLUSTRATOR JON CONTINO’S LAID BACK,
HAND-TOUCHED STYLE FIT THE BILL PERFECTLY. THE SMITH WANTED IT TO BE KNOWN THAT THEY HAVE BEEN AROUND SINCE 2007, SO
THE ‘07 BECAME THE FOCUS OF THE MARK. THE GROWLER, WHICH HAS SINCE SERVED HAS AN INTERIOR DESIGN ELEMENT IN THE MIDTOWN
AND UPPER WEST SIDE LOCATIONS, WAS THE FIRST ITEM WE USED THE MARK ON.
GRAPHIC ELEMENT ON UNIFORM CONCEPTSINCE THE SMITH RESTAURANTS ARE ALWAYS VERY BUSY, WE WANTED THE RUNNERS, BUSSERS AND BARBACKS TO STAND OUT THE FROM THE
NEW YORK UNIFORM OF ALL BLACK CLOTHING. WE KEPT THE FRONT OF THE T-SHIRTS SIMPLE, WITH A SMALL LOGO TREATMENT, AND USED THE
BACK TO ADVERTISE THE FACT THAT THE RESTAURANT IS ‘OPEN EARLY ‘TIL LATE’. WE HAD THE GRAPHIC LOGO CUSTOM ILLUSTRATED BY JON
CONTINO, SO WE COULD USE IT IN OTHER APPLICATIONS AS WELL.
TEQUILA PARK: RESTAURANT BRANDING
Tequila Park Taqueria is seasonal pop-up restaurant that lives in the outdoor courtyard at Hudson Hotel on 58th street. The hotel itself is pretty dark, so we decided to make restaurant stand out with the branding: bright and totally festive. We chose colors that worked in juxtaposition with each other, mellow blue and florescent orange... and when we could afford it, we got wild by throwing in some gold foil. The result was a branding package that feels unexpected and playful, a perfect fit for a pop-up taqueria.
LOGO
GRAPHIC ELEMENTS
TYPESTYLES
COLOR PALETTE
CHALETHELVETICA NEUE
Sedona Script
PATTERN
VARIOUS COLLATERALTHE CUSTOMERS HERE LEAN TOWARD THE YOUNGER END, SO THE BRIGHT COLORS AND OVERSIZED TYPE FELT APPROPRIATE. WE EXPANDED ON
THIS CONCEPT ON EVERYTHING FROM MENUS, TICKETS TO STICKERS AND MORE. A CUSTOM ILLUSTRATION WAS CREATED FOR THE WAX PAPER
TACO LINERS IN THE SAME BLUE AND ORANGE. T-SHIRTS WERE MADE FOR THE BARTENDERS AND BUSSERS WHILE THE HOSTESSES WEAR MARA
HOFFMAN DRESSES IN A PATTERN THAT IS SIMILAR TO THE CUSTOM PATTERN WE CREATED FOR THE WAX PAPER SHEETS.
COLLATERALTHE CHECKS PRESENTED TO GUESTS ARE CLIPPED TO THESE GRACIAS POSTCARDS. THE GOLD FOIL ADDS THAT EXTRA TOUCH OF SOMETHING
SHINY THAT MAKES CUSTOMERS WANT TO HANG ON TO THESE THINGS! BECAUSE THE TABLES AT TEQUILA PARK ARE PRETTY SMALL MOST
PEOPLE END UP ORDERING THEIR FOOD AND DRINKS AT THE BAR, SO WE CREATED MENUS THAT ARE EASY FOR GUESTS TO WALK AROUND
WITH: THE SAME SIZE ON AN OVER-SIZED POSTCARD, EASILY PASSED AROUND AMONG FRIENDS.
OPENING INVITATIONFOR THE OPENING NIGHT OF THE VENUE THEY BROUGHT IN A BAND AND THREW A BIG PARTY. FOR THE INVITATION WE WANTED TO BE SURE TO
CONVEY THE FESTIVE VIBE, SO WHO BETTER TO DO THAT THAN THIS LITTLE BURRO.
ONLINE MARKETINGWITH A HEAVY ROTATION OF WEEKLY EVENTS AND PARTIES, TEQUILA PARK DOES THE MAJORITY OF THEIR MARKETING ONLINE VIA “E-BLASTS”.
A FUN WAY TO INCORPORATE NEW COLORS AND IDEAS WHILE EXPANDING ON THE EXISTING PALETTE AND BRAND IDENTITY, THESE E-BLASTS
KEEP THE RESTAURANT UP-TO-DATE.
SIGNAGEBECAUSE THIS WAS A SEASONAL POP UP, THE SIGNAGE NEEDED TO BE SOMETHING THAT COULD EASILY BE INSTALLED AND TAKEN DOWN AT THE
END OF THE SEASON. WE HAD THE MENU ITEMS HAND PAINTED ON CHALKBOARDS IN THE STYLE OF CLASSIC TACO STANDS OR ELOTE CARTS.
HUDSON COMMON: RESTAURANT BRANDING
The building that the Hudson Hotel is in has a long historical connection to education. At one point,
NYU even used some of the rooms for student housing. So when we started the branding for their
newest restaurant (a beer and burger joint)...we certainly kept that in mind.
We wanted the space to feel young and casual, so we hired illustrator Larry Thacker for art that hit
the right tone of quirky, nerdy, funny, cool. Keeping the illustrations all-black, we used lots of kraft
paper and rich reds on the collateral. The restaurant does a lot of carryout business as well as
room service for the hotel, so it was important that the to-go packaging really stood out. For the
opening invitation, we designed beer mugs printed with the Hudson Common logo and artwork
and had them delivered in kraft paper boxes.
LOGO
SUB BRAND LOGO
SUPPORTING ILLUSTRATIONS
TYPESTYLESCOLOR PALETTE
HELVETICA NEUE BOLD CONDENSED
p l ay e r p r o
s t r a n g e l o v e t e x t
VARIOUS COLLATERALTHE SPACE HAS A RUSTIC, CASUAL VIBE TO IT, SO KRAFT PAPER SEEMED APPROPRIATE. BUT IT NEEDED TO POP AS WELL, SO WE BROUGHT
IN BRIGHT HITS OF RED TO COMPLEMENT THE BROWN OF THE KRAFT PAPER AND BLACK LINE DRAWINGS. THESE WILD ILLUSTRATIONS WERE
SPRINKLED THROUGHOUT MANY OF THE COLLATERAL PIECES.
COLLATERALSERVICE IS CASUAL AT THIS RESTAURANT, AND MANY MENU ITEMS ARE SERVED ON PAPER, SO IT WAS IMPORTANT THESE PAPER ITEMS
LEAVE AN IMPRESSION ON THE GUEST! THE RESTAURANT ALSO HANDLES ALL OF THE ROOM SERVICE, WHICH WAS DUBBED ‘HUDSON COMMON
EXPRESS’, FOR THE HOTEL. WE CREATED VERSATILE PACKAGING THAT IS USED FOR BOTH THE TO-GO OPERATION OF THE RESTAURANT
AND ROOM SERVICE AT THE HOTEL.
ONLINE MARKETINGWITH A HEAVY ROTATION OF WEEKLY EVENTS AND PARTIES, HUDSON COMMON DOES THE MAJORITY OF THEIR MARKETING ONLINE VIA
“E-BLASTS”. DEPENDING ON THE EVENT, WE INCORPORATE VISUALS THAT MAINTAIN THE FEEL OF THE HUDSON COMMON BRAND WHILE
EFFECTIVELY SHOWCASING THE EVENT ON DECK.
SIGNAGEKEEPING IN LINE WITH THE CASUAL FEEL, THE MENU BOARDS ARE TRADITIONAL FELT BOARDS WITH PINSET LETTERING, REMINDING US OF OUR
OLD CAFETERIA DAYS! THE MENU CHANGES OFTEN, SO THESE BOARDS GIVE THE RESTAURANT THE FLEXIBILITY IT NEEDS TO UPDATE THE MENUS
QUICKLY AND EASILY.
COLLATERALTHE BAR IS A BIG COMPONENT OF THE RESTAURANT, SO WHEN WE SENT AN INVITATION OUT TO GUESTS FOR THE OPENING EVENT, WE WANTED
TO EMPHASIZE ALL THE TASTY DRINKING THERE WAS TO BE DONE AT THIS FINE ESTABLISHMENT. THUS, THE BEER STEINS!
KINGSIDE: RESTAURANT BRANDING
When superstars Scott Gerber and Marc Murphy decided to bring their talents together on a new
restaurant, we knew it would be an instant success. We were thrilled to be on their design team,
and were excited to work with the uber-talented Roman + Williams, who designed the interior as
a nod to mid-century classic American eateries. Located in the sleek new Viceroy Hotel in midtown
Manhattan, we needed to create branding that was both retro and of-the-moment.
Keeping in line with the late 40’s and 50’s diner feel, we used typefaces that had elements of that
era, but made sure not to cross over to kitschy. The branding has a bold black and white palette—
inspired by the checked floors—with spots of deep red and gold as accents.
LOGO
BRAND MARK PATTERN
TYPESTYLES
COLOR PALETTE
Thirsty Scriptfrontage
Futura BT
VARIOUS COLLATERALPULLING FROM THE FLOORS THAT LINE THE SPACE, BLACK AND WHITE ARE THE DOMINANT COLORS OF THE PALETTE. THE LOGO ITSELF USES
FONTS THAT NOD TOWARDS EARLIER TIMES, BUT ALSO MAINTAIN A CLASSIC FEEL, AS TO NOT DATE THEMSELVES DOWN THE ROAD.
COLLATERALTHE BAR IN FRONT OF THE RESTAURANT IS BUSTLING ALL DAY LONG. IN THE MORNING, IT SERVES AS AN AREA FOR GRAB + GO BREAKFAST—
WHICH IS WHY IT WAS IMPORTANT TO CARRY THE BRANDING ONTO ALL TO-GO ITEMS. AT NIGHT, THE BUSY BAR CRANKS OUT EVER AN
CHANGING SELECTION OF COCKTAILS, IT WAS IMPORTANT THAT THE BAR MENU BE EASY TO UPDATE, AS WELL AS EASY TO CLEAN.
COLLATERALAT THE END OF THE MEAL, YOU CHECK COMES CLIPPED TO THIS POSTCARD ALONG WITH CUSTOM KINGSIDE CHOCOLATES. THE BRAND MARK
WE CREATED HERE ALLOWS US TO HAVE A MORE PLAYFUL AND LAYERED APPROACH TO THE BRANDING WITHOUT ALWAYS HAVING TO USE THE
LOGO AS THE FOREFRONT OF EVERY PIECE.
INTERIOR & EXTERIOR SIGNAGEWE WORKED IN CONJUNCTION WITH ROMAN & WILLIAMS TO CONCEPTUALIZE THE MATERIALS AND CONCEPTS FOR THE VARIOUS EXTERIOR AND
INTERIOR SIGNAGE LOCATIONS.
SAYULITA: BAR & RESTAURANT BRANDING
Sayulita, a casual, free-spirited taqueria & tequila bar located in the always popular Skybar at
Mondrian Los Angeles. Inspired by the quaint town on the Pacific Coastline that was discovered
by roving surfers in the sixties, Sayulita invokes a curiously eclectic energy and laid back ambiance
in the midst of the Sunset Strip. The branding pulls from the energy of this magical beach town;
utilizing a casual and playful approach to typography and graphics. Viva Sayulita!
LOGO
BRAND MARKS PATTERN
TYPESTYLES
COLOR PALETTE
Y WF T woolORATOR STD
HELVETICA NEUE BOLD CONDENSED
KOOKS
VARIOUS COLLATERALWITH A PALETTE MADE UP OF COLORS THAT ARE SO PREVALENT IN MEXICAN COASTAL TOWNS, WE TOOK A BOLD, GRAPHIC APPROACH TO
TYPOGRAPHY AND PATTERN. THIS IS REMNISCENT OF WHAT YOU MIGHT SEE PAINTED ON THE SIDE OF A BUILDING IN SAYULITA.
COLLATERALALWAYS LOOKING FOR A NEW ITEM TO USE AS A GIVEAWAY, WE PRODUCED A SERIES OF PINS. THESE LITTLE GUYS WERE LEFT ON CHECK
PRESENTER TRAYS FOR GUESTS AND OFTEN WORN BY SERVERS AND BARTENDERS. WHATEVER YOU DO, JUST DON’T CALL THEM ‘FLAIR’.
COLLATERALTHE SERIES OF POSTCARDS SERVED AS CHECK PRESENTERS CLIPPED TO THE BILL, AND USUALLY THEN TAKEN HOME BY GUESTS.
OUR PERSONAL FAVORITE, AND ALWAYS A GOOD RULE OF THUMB: NO KOOKS!
ONLINE MARKETINGA FAST WAY TO REACH IT’S CUSTOMER BASE, SAYULITA USES “E-BLASTS” FOR ALL ANNOUNCEMENTS AND INVITATIONS. A FUN WAY TO
INCORPORATE NEW COLORS AND IDEAS WHILE EXPANDING ON THE EXISTING PALETTE AND BRAND IDENTITY, THESE E-BLASTS KEEP THE
RESTAURANT & BAR UP-TO-DATE.