LLP@TecnicoClass 1

Luis Caldas de Oliveira

Agenda for Class 1

• Idea Lab

• Teams Skills and Goals

• LPC – Launch Pad Central

• Work for next week

1. 30 CIRCLESThink different

Exercise

Objective:

Turn as many circles as possible into something different

3 Minutes

30 Circles

Got Stuck?

Think out-of-the-box

3 Minutes

30 Circles

How was it this time?

What was different?

EFFECTUATION AND DESIGN THINKING

Think like an entrepreneur

Managerial Thinking (Causal)

Entrepreneurial Thinking (Effectual)

Design Thinking Process

TEAMS SKILLS AND GOALS

PROBLEMS YOU CAN HELP SOLVEEmpathy: change the world

Match Your Resources withBig Problem Areas

Healthcare Education Economy

Environment Cities People

Mobility Energy Housing

Problem, Area, Resources

Healthcare Education Economy

Environment Cities People

Mobility Energy Housing

Problem

Area Resources

Who am I?

What do I know?

Who do I know?

What do I have?

Key Issues of the Problem

Key Issue

Why is the problem

important?

Customer

Who has this

problem?

Value

Is it worth the

investment?

Reframe

Can the problem be

viewed differently?

http://diytoolkit.org/tools/problem-definition-2/

Business Problems• Companies need to be more sustainable

• Content production and management

• Safety and security

• Staffing and human resources

• Growing number of internal and externel events

• Staff efficiency and training

• Better workspace and working environment

Problems for IoT• Outdoor lightning

• Waste collection

• Tank level and leak detection

• Indoor noise, vibration and air quality

• Outdoor data collection

• Manufacturing efficiency and legacy equipment

• Workspace management

LPC: LAUNCH PAD CENTRAL

www.launchpadcentral.com

WORK FOR NEXT WEEK

Before Next Class

• Talk to 10 customers about your project

• Learn to use LaunchPad Central (LPC)

• Update LPC Narrative and Canvas

• Prepare Class Presentation

• Watch Videos

• Lecture 2: Value Proposition

Slides• Slide 1: Cover slide

• Slide 2: Business Model Canvas

• Slide 3: Identify market type

• Slide 4: Identify market size

• Slide 5: Identify competitors

• Slide 6: Propose experiments to test Value Propositions, Customer Segments, channel, and revenue model of the team’s business model. What constitutes a pass/fail signal for each test?

Obrigado