llp tecnico-class9
TRANSCRIPT
Agenda for Class 9
• Q&A about Resources/Costs
• Team Presentations: Resources/Costs
• Summary about Lessons Learned
• Work for next class
Financial Resources
Financing
Seed: FFF, Angels, Crowd-funding
Grow: VC, Corporate, Gov. Grants
Operating
lease-lines, factoring, vendor-financing
Physical ResourcesFacilities
Office space, warehouse, factory, etc.
Machines
Computers, manufacturing equipment, lab equipment, etc.
Vehicles
Vans, trucks, fork lifts, company cars, etc.
Human ResourcesPersonal
Teachers (learn), coaches (train), mentors (care)
Company
Advisors (vision)
Qualified employees
Technicians, sales, administrative, etc.
Trademark
Identifier that differentiates the products of a company
Can be a logo, a sentence, a word or the product packaging
The trademark owner can sue for infringement
CopyrightProtects
original work: books, music, etc.
derivative work: translations, summaries, etc.
Lasts for 70 years after authors death
No need to register
Fair use: limited use of copyrighted materials
Trade Secrets
Protects any company information that:
Has economic value
Took effort to create
It is new or unique
Is kept secret
Patents
Conditions for patentability
Novelty
Inventiveness (non obvious)
Industrial application
Exclusive rights last for 20 years
Rights have territorial limits
Needs registration
IP Strategy
By Peter D. McDermott
https://www.youtube.com/watch?v=XgF_k4uGUtk
http://www.entrepreneurship.org/Founders-School/Intellectual-Property.aspx
Costs
Can be fixed or variable
Most important costs in:
Activities
Resources
Do not surprise your investors!
Greek Tragedy in 3 Acts
• Act I: Setup (Problem)
• Act II: Confrontation (Obstacles)
• Act III: Resolution after the climax (Strategy)
Characters
Protagonist: person or idea we
are rooting for
Antagonist: person or situation in conflict with the
protagonist
Key Components
• Engage with your audience (emotions, humor, enthusiasm)
• The focus is on you, not your slides
• Edit, Edit, Edit
• Practice, Practice, Practice
Before Next Class• Keep talking to customers!
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare presentation and video
• Presentation Skills Training:http://www.slideshare.net/sblank/lessonslearned-day-presentation-skills-training