llp@tecnico - class 8 - partners
TRANSCRIPT
LLP@Tecnico
Class 8 Luis Caldas de Oliveira
Agenda for Class 8
• Q&A about Partners
• Team Presentations: Partners Findings
• Summary about Resources/Costs
• Work for Next Week
Q&A PARTNERS
Questions
• What is a partner?
• Why do you need partners?
• What types of partners exist?
• What are the risks associated with
partners?
Partner
Why?
• Faster time to market
• Broader product offering
• More efficient use of capital
• Unique customer knowledge or
expertise
• Access to new markets
Types of Partners
Strategic Alliances
Apple + Record Labels
Joint Business
Development
Intel Inside
Coopetition
wi-fi 802.11b/g/n
Key Suppliers
Outsource suppliers:
Apple + Foxconn
Direct suppliers:
Logoplaste
Virtual Channels (web)
Expedia
Risks
• Impedance mismatch
• Rely on partner schedule
• No clear ownership of
customer
• Product lack vision
• Different underlying
objectives
• Churn in partners strategy
or personnel
• Intellectual property
issues
• Difficult to end
Common Errors
• Thinking that a startup needs all future
partners in the first year
• Some partners are only important after
reaching a certain size and scale
• Not understanding “why” and “when”
partners are needed
• Not differentiating partners really
needed to scale the business
TEAM PRESENTATIONS: PARTNERS
RESOURCES/COSTS
Key Resources
Key Activities
Cost Structure
Financial/Operational
Timeline
Financial/Operational
Timeline
NEXT WEEK
Presentation for Next
Week • Slide 1: Cover slide
• Slide 2: Business Model Canvas (changes marked in
red, different colors for multi-sided markets)
• Slide 3: What changed in the right side of the
canvas?
• Slide 4: Resources needed: people, financing,
hardware, software, prototypes, etc.
• Slide 5: Spreadsheet with all costs from Partners,
Resources and Activities per year.
Presentation for Next
Week
• Slide 7: Draw a financial/operational timeline
• Slide 8: Lessons learned from Resources, Activities
and Costs.
Before Next Class
• Talk to at least 10 customers, including
partners
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare Class Presentation
• Watch Final Presentations:
htttp://www.slideshare.net/sblank
Obrigado