live+ trend exhibit may 2014

TREND EXHIBIT

2014.MAY

TREND EXHIBIT

2014.MAY

WHAT IS PRODUCTIVITY? 01

02

03

Monday 05 May 14 LIVE+ Copyright © 2014 2

NEW AFRICA THE MOVE FROM LSM

WHAT IS PRODUCTIVITY?

01



01

Technology has moved us into a space where it isn’t necessary to be in the office to get work done, companies

have begun assessing what kills productivity within the work space


Many companies (most notably Google), have invested large amounts of money

into creating super productive work environments, or have encouraged

employees to work off-site

But when you don’t have big bucks to spend on interior designers, there are

painless changes you can make within your company’s culture to see more

productive staff Monday 05 May 14 LIVE+ Copyright © 2014 5


01

Tips for Fast + Focused Meetings

Jason Fried on why work doesn't happen at work

READ

WATCH


HOW TO APPLY

APPLICATION

WHAT IS PRODUCTIVITY? 01

IF MEETINGS ARE NEEDED, MAKE THEM MEANINGFUL AND SHORT

TALK TO STAFF TO UNDERSTAND WHEN + WHERE THEY ARE MOST PRODUCTIVE


NEW AFRICA 02


“Afro-Optimism” is at an all-time high with a definite African Renaissance emerging out of the bigger African

countries



Africans are doing what they can with what they have and are using their

flair, creativity and tenacity to express their own identities


We are producing technology, innovation and design of such a high standard that it could have emerged

from any where in the Western world, but it is made extra-special with an

“out of Africa” label

NEW AFRICA 02

Meet the Sapeurs of the Congo

Toby Shapshak on African Innovation

READ

WATCH


HOW TO APPLY

APPLICATION

NEW AFRICA 02

THE NEW AFRICAN WANTS INNOVATIVE, INTERACTIVE AND CREATIVE

UNDERSTAND THE NEW AFRICAN BY EXPLORING THEIR EXCITING AND CREATIVE WORLDS

THE MOVE FROM LSM

03


In an ever more diverse global community, a traditional segmentation

approach, such as the LSM, is fading fast in its relevance


THE MOVE FROM LSM

03

We see people from different racial groups, income brackets, regions and

genders socialising and influencing each other and interacting with the

same brands


Looking at tribes of people is becoming more accurate as well as more meaningful to people who fall

into those circles. It is about speaking the same language and moving away

from outdating stereotypes


In light of our recent celebrations of 20 years of democracy, a look at our “Born-Frees” is an indication of how diverse our new decision makers are

and how important it is for us to speak their language on the right

platforms


Dion Chang on Tribes

THE MOVE FROM LSM

03

READ

WATCH


Dion Chang - New Urban Tribes of SA

HOW TO APPLY

APPLICATION

THE MOVE FROM LSM 03

IDENTIFY THE UNIQUE TRIBES YOUR BRAND SPEAKS TO AND GET TO KNOW THEM

SPEAK TO YOUR TRIBES IN A WAY THAT IS VALUABLE TO THEM


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