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Cisco Live 2018 Exhibit and Sponsorship Prospectus Imagine the future with Intuitive IT. IT that informs, connects, predicts and enables. Discover what’s possible at Cisco Live. Updated 4/25/18

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Cisco Live 2018 Exhibit andSponsorship Prospectus

Imagine the future with Intuitive IT.IT that informs, connects, predicts and enables.

Discover what’s possible at Cisco Live.Updated 4/25/18

In this prospectus, you will �nd highlights and demographics from our 2017 event, as well as sponsorship and exhibit opportunities.

Come experience why Cisco Live is the destination for education and inspiration for thousands of technology innovators. Through 5 action-packed days, attendees have access to 1,000+ technical and business sessions, hands-on learning experiences, expert demos, our top partners, and 1:1 networking activities.

We continue to develop activities that drive attendee tra�c and spaces that encourage conversation and personal connections. By exhibiting at Cisco Live, you make a lasting impression on the people who have an in�uential voice in the technology decisions their organizations make, you will: • Generate new leads and interact with thousands of Cisco loyalists. • Increase brand awareness and position your organization as one of Cisco’s premier partners. • Showcase your company as a thought leader in step with Cisco’s future direction.

We continue to drive innovations within the World of Solutions to create a dynamic, immersive experience for attendees – and a more compelling venue for partners to showcase their company and solutions. We look forward to working with you on a great event.

Sincerely,The Cisco Live Team

Welcome

WELCOME TO CISCO LIVE 2018

CISCO LIVE 2017 LAS VEGASAt a Glance

107,300SESSIONS ATTENDEDIN-PERSON ATTENDEES

28,000

1.5KIT MANAGEMENT

ATTENDEES

1.2KPARTNER DAY

ATTENDEES

114EXECUTIVE SYMPOSIUM

ATTENDEESENGAGEMENT CENTER

MEETINGS

1K+MEET THE EXPERT

MEETINGS

1.7K

#CLUSTRENDED NATIONALLY FOR 4.5 HOURSBEGINNING WITH THE OPENING KEYNOTE

91.3KSOCIAL MENTIONS

917MIMPRESSIONS

SAID WORLD OF SOLUTIONSPROVIDED THEM WITH THEOPPORTUNITY TO HAVEHIGH QUALITY INTERACTIONSWITH CISCO PARTNERS

90%

300+EXHIBITS

ONLINE ATTENDANCE

6 MILLION MINUTESVIEWED

350K ONLINE VIEWS

GENERATED ENERGY FOR SCHOOLS IN NEPAL,

POSITIVELY IMPACTING

2 MILLIONSTEPS

30K STUDENTS

567SWITCHESDEPLOYED

395KLEADS

CISCO LIVE 2017 LAS VEGASAt a Glance

PROJECT BUDGET$100K - 499KUNKNOWNOVER $1M$10K - 49KN/A$500K - 999K$50K - 99KNO BUDGET

32%27%20%17%13%8%7%3%

JOB LEVELSSTAFF

MANAGEMENT

ADMINISTRATOR

SENIOR MANAGEMENT

EXECUTIVES

OTHER

34%

23%

19%

10%

9%

5%

DEPARTMENTIT - OPS, TELCOM, DC,SECURITY, PLANNING

ENGINEERING

NETWORK MANAGEMENT

SALES

MARKETING / OPERATIONS

CONSULTING / CONTRACTOR

EXECUTIVE MANAGEMENT

BUSINESS DEVELOPMENT

OTHER

40%

15%

13%

12%

6%

4%

4%

4%

2%

VERTICAL MARKETSTECHNICAL SERVICESGOVERNMENTOTHERFINANCIAL SERVICESSERVICE PROVIDERHEALTHCAREEDUCATIONMANUFACTURINGPROFESSIONAL SVCENERGY / UTILITIESRETAILMEDIA / ENTERTAINMENTWHOLESALE / DISTRIBUTIONTRANSPORTATIONHOSPITALITY

13%11%11%10%10%9%7%7%7%4%3%3%2%

2%1%

CISCO LIVE 2017 LAS VEGASAudienceDemographics

COMPANY SIZE10,000+1,000 - 2,499100 - 4995,000 - 9,9991 - 100500 - 9992,500 - 4,999

36%15%14%12%12%8%3%

JOB FUNCTIONUSER OF APPLICATIONS /NETWORKING EQUIPMENTCHANNEL PARTNER /RESELLERTELECOMMUNICATIONS /CABLE SERVICE PROVIDEROTHERCISCO NETWORKINGACADEMY

60%

25%

9%

5%1%

REPRESENTATION BY COUNTRY111

817

15,726

1176

10 214 203

1

213 31

1 212

141

5

2271 40

33713

249

70 41114

679014

13

1

3

198

65

985

552

11

48

12

1

CISCO LIVE 2017 LAS VEGASAudienceDemographics

*

Cisco Live Videotaping in Booth - A 2-hour videotaping in booth (based on availability)

Exhibitor Passes 30

30’ x 40’

10’ x 20’ 10’ x 10’

30’ x 30’ 20’ x 30’ 20’ x 20’ 10’ x 20’ 10’ x 20’ 10’ x 10’

10 8 6 2 2 2 1

20 15 10 8 8 4 3

1

2

Exhibit Space

Attendee Thank You Email – Logo promotion

Customer Appreciation Event - 10 VIP Passes to the CAE

Custom Turnkey Experience***

Engagement Center Suite

Exhibitor Full Conference Passes

Theater Session – Speaking session lasting 15 minutes, actual speaking time approximately 10 minutes (based on availability, approved by Cisco)

Think Tank Session - A unique speaking session designed to stimulate thought-provoking discussions (Limited availability remaining)

Ancillary Meeting Space – Opportunity to reserve ancillary meeting space at a nearby

INFLUENCE

INTERACT

INFORM

IMPACT

InVillage

Please Note: If your company is interested in collaborating to build a customized package please contact us.

Cisco Live Conference T-Shirt - Logo Promotion

10’ x 10’*

*

Exhibitor / SponsorPackages

EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE**

(No longer available)

*

Signage in World of Solutions - Logo Promotion

Keynote Exposure - Logo included in our “Thank You to our Sponsors” slide

IMPACT

Welcome Reception Co-Sponsorship (Day 1) -Includes signage and promotion on ciscolive.com/us

2 person pod

Individual pod

*

Freestanding Meeting Pod - Escape from the crowds for a quick meeting or some quiet time with this branded meeting pod in the World of Solutions

*

Digital Signage - Develop your message for the Cisco Live video display network (displayed on monitors throughout the convention center)

:60Second

:30Second

Still Image

CiscoLive.com/us - Logo Promotion (Home Page)

IMPRESS

CiscoLive.com/us - Banner Ad

CiscoLive.com/us - Logo Promotion (Exhibitors List Page)

Exhibitor / SponsorPackages

Please Note: If your company is interested in collaborating to build a customized package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE**

CiscoLive.com/us – Company Listing with Link

Logo Promotion

Mobile App – Company Listing

Dedicated Account Management

Co-Marketing Toolkit - A complete marketing toolkit designed to help you promote your organization’s participation

Hotel Room Blocks Access - Opportunity to reserve conference hotel room blocks at negotiated conference rates. All room blocks

• LCD Monitor• Header signage with logo (produced by Cisco)• Internet drop• Lead retrieval device• Power strip/5 amp power drop per pod• 4 days of cleaning• Counter/kiosk with lockable storage• Barstool• Wastebasket• Upgraded carpet with padding

Registered Press Attendee List - Provided one week before Cisco Live

IMPRESS

PUBLIC RELATIONS

ACCOUNT MANAGEMENT

175Words

150Words

100Words

75Words

50Words

50Words

50Words

25Words

Villages (Invitation Only)Realizing the tremendous importance of focused partner integration, Cisco Live will have Villages for speci�c solutions. Take advantage of this opportunity or expand your footprint by participating in your own booth and one of these Villages to showcase your integration across multiple channels. Villages (subject to change):• Collaboration• Digital Building• Enterprise Network

Investments•

Security

25Words

Exhibitor / SponsorPackages

Please Note: If your company is interested in collaborating to build a customized package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE**

Main Avenue Park

Provide a break, just when attendees need it most. Extend your brand with a Main Avenue Park sponsorship located within the aisles of the World of Solutions. Drive tra�c and provide a unique and engaging twist on a traditional lounge. Your Main Avenue Park becomes an extension of your booth while providing a space to interact with attendees.

Availability: 6

Sponsor Deliverables Deadline: May 4, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Speaking Opportunities

Showcase your company’s thought leadership and educate attendees on your solution. Prior to the event, your session title and description is available on the Cisco Live conference scheduler.

Availability: Multiple (Limited availability remaining)

Sponsor Deliverable Deadline: June 1, 2018

Customer Appreciation Event: VIP Networking Opportunities

Wow your guests at Universal Studios Florida™ theme park. For extra sizzle and impact, create a unique experience at the Customer Appreciation Event. We have reserved the entire park and have created exciting sponsorship opportunities including unique VIP experiences for groups as small as 30 or parties up to 300.

Availability: Multiple

Sponsor Deliverable Deadline: May 4, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Host Meetings and Experiences in the Engagement Center

Engage with attendees in a place that will leave a lasting impression. Secure a private engagement suite (sizes vary from 10x10, 10x20 to our Executive Boardroom) or secure one of our networking or hospitality sponsorships to create the ideal VIP environment during Cisco Live.

Availability: Multiple

Sponsor Deliverables Deadline: May 4, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Meeting Pods

Move your business forward with a branded meeting pod for your team to host meetings with prospects and customers. Double and single pods available.

Availability: Double – 4, Single – 2

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Digital Signage - :10 Second Video

Purchase this opportunity to promote your company on digital signage in general conference areas. Each partner slide will run on three monitors for 10 seconds per round with conference content.

Availability: 10

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Digital Signage - Exclusive Sponsorship

Get your message out to the entire Cisco Live audience. Purchase this opportunity to promote your company on the monitor at the top of the escalators before entering the World of Solutions.

Availability: Exclusive

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Certi�cation Testing Center Sponsorship

Certi�cation testing is one of Cisco Live’s primary draws. Your sponsorship of the Certi�cation Testing Center raises your pro�le with the more than 2,500 highly engaged attendees who participate in on-site testing.

Availability: Exclusive

Production Responsibility: Exhibit/Sponsor provided logo in EPS format, screensaver artwork and �yer or postcard artwork designed to Cisco Live guidelines. One or more of your representatives must attend the Testing Center onsite training meeting.

SOLD OUTDrive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Conference Lanyards

All attendees receive an o�cial Cisco Live 2018 lanyard when they pick up their badges during registration. As the lanyard sponsor, your company logo will be paired with Cisco’s on this prominent wearable that attendees see multiple times each day of the conference.

Availability: Exclusive

Sponsor Deliverable Deadline: April 1, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

SOLD OUT

Take Note

Make sure attendees “take note” of your company with a branded notebook and pen that will be included in every conference bag. This giveaway can maximize your exposure throughout the year.

Availability: Exclusive

Sponsor Deliverable Deadline: May 1, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Large Format Signage Opportunities

Showcase your brand in strategic locations throughout the convention center.

Availability: Multiple

Sponsor Deliverable Deadline: May 4, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Water Bottle

Be the o�cial sponsor of the reusable water bottle. Get maximum brand exposure with your company logo as you help attendees stay hydrated. Each attendee will receive a high quality and environmentally friendly water bottle to carry during the conference and take home afterward.

Availability: Exclusive

Sponsor Deliverable Deadline: May 1, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

World of Solutions Column Wrap

Make a massive impression and drive tra�c to your booth with a 10’ high branded column wrap in the World of Solutions.

Availability: 3

Sponsor Deliverable Deadline: May 5, 2018

Drive leads and showcase your latest technology innovations with the industry’s mostin�uential audience.

EventAlignmentOpportunities

Take advantage of a variety of exhibit, sponsorship packages, and Event Alignment Opportunities designed to help you maximize visibility. To discuss participating in Cisco Live 2018, contact:

Companies A-GJulie Craig

[email protected]

Companies H-QLesley Mendoza

[email protected]

Companies R-ZHellena O’Dell

[email protected]

ContactInformation