live+ trend exhibit august 2014
DESCRIPTION
LIVE+ is a Connected Activation™ Agency, where people meet + connect in a live + digital world. #CONNECTIVATION™ is at the heart of our existence. It is our ability to action people and brands into contact through a meaningful live and virtual experience. On a monthly basis, LIVE+ will be releasing a trend report that highlights the trends we have identified within our markets and industries.TRANSCRIPT
TREND EXHIBIT
2014.AUGUST
TREND EXHIBIT
2014.AUGUST
SUPER HERO DAD 01
02
03
Tuesday 19 August 14 LIVE+ Copyright © 2014 2
A HYPERVISUAL WORLD MOBILE SA : 2015 OUTLOOK
SUPERHERO DAD 01
Tuesday 19 August 14 LIVE+ Copyright © 2014 3
SUPERHERO DAD 01
In recent times, we have seen some traditionally “mom-focused” brands
have made dad the hero instead
Tuesday 19 August 14 LIVE+ Copyright © 2014 4
Socially, there have been definite moves toward a third wave of feminism. The first
being the right to vote, the second being the sexual liberation of the 70s and 80s, and now there is a corporate liberation
The difference with the third wave is that
there is a change in the way men are viewed less as competitors and more as
equals
Tuesday 19 August 14 LIVE+ Copyright © 2014 5
A few brands have shown this new dad figure that has emerged from the new social movement and their advertising
has gone viral hopefully as an indicator of this more positive societal trend
Tuesday 19 August 14 LIVE+ Copyright © 2014 6
SUPERHERO DAD 01
J&J Distinctly Dad Short Film WATCH *
Tuesday 19 August 14 LIVE+ Copyright © 2014 7
#HowtoDad with Cheerios Celebrating every dad with Honey Maid
* LIVE+ ACCEPTS NO RESPONSIBILITY FOR THE TEARS YOU MAY SHED WHEN WATCHING THESE ADS
HOW TO APPLY
APPLICATION
SUPERHERO DAD 01
CONSIDER NEW FAMILY AND SOCIAL DYNAMICS WHEN PORTRAYING YOUR BRAND BE AUTHENTIC IN YOUR FAMILY PORTRAYALS. DON’T FORCE-FIT THE IMAGE OF NEW FAMILIES.
Tuesday 19 August 14 LIVE+ Copyright © 2014 8
OUR HYPERVISUAL WORLD
02
Tuesday 19 August 14 LIVE+ Copyright © 2014 9
Tuesday 19 August 14 LIVE+ Copyright © 2014 10
In the last few months, there has been exponential growth in the “visual
group” of social media namely Pinterest, Vine, Instagram and
SnapChat
OUR HYPERVISUAL WORLD
02
Consumers ever-shortening attention span means that brands need to
provide fast and visually impactful messaging to catch their attention,
which has seen brands using platforms like SnapChat and Vine
more often
Tuesday 19 August 14 LIVE+ Copyright © 2014 11
Millennials are the biggest users on these platforms and, as we already know, are fickle. If brands don’t get
their approach correct on the new platforms, it can certainly do more
harm than good for your brand
Tuesday 19 August 14 LIVE+ Copyright © 2014 12
Oh Joy! Pinterest for Target WATCH
Tuesday 19 August 14 LIVE+ Copyright © 2014 13
READ
OUR HYPERVISUAL WORLD
02
Visual Social Marketing 101
HOW TO APPLY
APPLICATION
OUR HYPERVISUAL WORLD 02
HOW CAN YOU TELL YOUR BRANDS’ STORIES THROUGH IMPACTFUL VISUALS?
ENGAGE YOUR TIME DEPRIVED CONSUMERS WITH IMAGES + VIDEOS THAT GET STRAIGHT TO YOUR POINT
Tuesday 19 August 14 LIVE+ Copyright © 2014 14
MOBILE SA: 2015 OUTLOOK
03
Tuesday 19 August 14 LIVE+ Copyright © 2014 15
Tuesday 19 August 14 LIVE+ Copyright © 2014 16
MOBILE SA: 2015 OUTLOOK
03
This week the Mobile Marketing Association of South Africa released
their predictions of the South African mobile environment
97% of the South African Adult audience is reachable by mobile, 48% of which use their mobile devices for
voice, SMS, USSD and data usage.
These data usage figures mean that just under half of our adult population
has access to the internet as well as apps
Tuesday 19 August 14 LIVE+ Copyright © 2014 17
A surprising 1.8M South Africans have a tablet through which they are
accessing the internet, which means that they are able to receive and share
rich content
Tuesday 19 August 14 LIVE+ Copyright © 2014 18
Tuesday 19 August 14 LIVE+ Copyright © 2014 19
READ MMA's AMPS Report 2014
MOBILE SA: 2015 OUTLOOK
03
HOW TO APPLY
APPLICATION
MOBILE SA: 2015 OUTLOOK
03
SOUTH AFRICANS LIVE IN A MOBILE FIRST SOCIETY, MARKETERS NEED TO PLAN FOR THIS FOR CAMPAIGNS UNDERSTAND “WHY” YOUR BRAND NEEDS TO BUDGET FOR MOBILE + EXECUTING AN EFFECTIVE “HOW”
Tuesday 19 August 14 LIVE+ Copyright © 2014 20
TREND EXHIBIT
2014.AUGUST Tuesday 19 August 14 LIVE+ Copyright © 2014 21
MAKE THE CONNECTION
www.liveplus.co.za [email protected] @connectivation
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Tuesday 19 August 14 LIVE+ Copyright © 2014 22
IІMAGE SOURCES Super Dad: http://www.piіnterest.com/iіnviіtesbaby/ Hyperviіsual World: http://xaxor.com/photography/34395-stunniіng-close-up-eye-photos-.html Mobiіle SA: http://www.clubiіc.com/smartphone/iіphone/artiіcle-453324-3-apple-iіphone-4s-test.html