Download - LIVE+ Trend Exhibit May 2014
TREND EXHIBIT
2014.MAY
TREND EXHIBIT
2014.MAY
WHAT IS PRODUCTIVITY? 01
02
03
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NEW AFRICA THE MOVE FROM LSM
WHAT IS PRODUCTIVITY?
01
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WHAT IS PRODUCTIVITY?
01
Technology has moved us into a space where it isn’t necessary to be in the office to get work done, companies
have begun assessing what kills productivity within the work space
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Many companies (most notably Google), have invested large amounts of money
into creating super productive work environments, or have encouraged
employees to work off-site
But when you don’t have big bucks to spend on interior designers, there are
painless changes you can make within your company’s culture to see more
productive staff Monday 05 May 14 LIVE+ Copyright © 2014 5
WHAT IS PRODUCTIVITY?
01
Tips for Fast + Focused Meetings
Jason Fried on why work doesn't happen at work
READ
WATCH
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HOW TO APPLY
APPLICATION
WHAT IS PRODUCTIVITY? 01
IF MEETINGS ARE NEEDED, MAKE THEM MEANINGFUL AND SHORT
TALK TO STAFF TO UNDERSTAND WHEN + WHERE THEY ARE MOST PRODUCTIVE
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NEW AFRICA 02
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“Afro-Optimism” is at an all-time high with a definite African Renaissance emerging out of the bigger African
countries
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Monday 05 May 14 LIVE+ Copyright © 2014 10
Africans are doing what they can with what they have and are using their
flair, creativity and tenacity to express their own identities
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We are producing technology, innovation and design of such a high standard that it could have emerged
from any where in the Western world, but it is made extra-special with an
“out of Africa” label
NEW AFRICA 02
Meet the Sapeurs of the Congo
Toby Shapshak on African Innovation
READ
WATCH
Monday 05 May 14 LIVE+ Copyright © 2014 12
HOW TO APPLY
APPLICATION
NEW AFRICA 02
THE NEW AFRICAN WANTS INNOVATIVE, INTERACTIVE AND CREATIVE
UNDERSTAND THE NEW AFRICAN BY EXPLORING THEIR EXCITING AND CREATIVE WORLDS
THE MOVE FROM LSM
03
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In an ever more diverse global community, a traditional segmentation
approach, such as the LSM, is fading fast in its relevance
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THE MOVE FROM LSM
03
We see people from different racial groups, income brackets, regions and
genders socialising and influencing each other and interacting with the
same brands
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Looking at tribes of people is becoming more accurate as well as more meaningful to people who fall
into those circles. It is about speaking the same language and moving away
from outdating stereotypes
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In light of our recent celebrations of 20 years of democracy, a look at our “Born-Frees” is an indication of how diverse our new decision makers are
and how important it is for us to speak their language on the right
platforms
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Dion Chang on Tribes
THE MOVE FROM LSM
03
READ
WATCH
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Dion Chang - New Urban Tribes of SA
HOW TO APPLY
APPLICATION
THE MOVE FROM LSM 03
IDENTIFY THE UNIQUE TRIBES YOUR BRAND SPEAKS TO AND GET TO KNOW THEM
SPEAK TO YOUR TRIBES IN A WAY THAT IS VALUABLE TO THEM
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TREND EXHIBIT
2014.MAY Monday 05 May 14 LIVE+ Copyright © 2014 21
MAKE THE CONNECTION
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