live marketing 2011. new ideas for experiential and guerilla marketing
DESCRIPTION
Summary of some of the best experiential and guerilla marketing ideas around the world, from Peter Fisk with Boogy, the live marketing company.TRANSCRIPT
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theGeniusWorks.com
Peter Fisk
New ideas from the world
of experiential marketing
1
live marketing
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PROMOTION
Customers
BRANDS
PRODUCTS
PRICE
RELATIONSHIPS
PLACE
theGeniusWorks.com
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PROMOTION
Customers
BRANDS
PRODUCTS
PRICE
Engagement
Participants
Ideas
ENABLERS
Context
RELATIONSHIPS
PLACE
COMMUNITIES
PARTNERS
theGeniusWorks.com
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What is your insight?
theGeniusWorks.com
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What is your insight?
theGeniusWorks.com
Being human
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Innocent
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5 for 5 cafe
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Fruit stock
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A bottle of
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Pot Noodle
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Umpqua
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AVIVA
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AVIVA
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What is your insight?
theGeniusWorks.com Taking part
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Obama
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Future store theGeniusWorks.com
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NYC streets
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Krispy kreme
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Kitkat japan
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Get free gas
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What is your insight?
theGeniusWorks.com
Caring people
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Pepsico garden
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Give me tap
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Corona beer
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Corona Hotel
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London bikes
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London Roads
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What is your insight?
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On the edge
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Dine in the Sky
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CK jeans
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SMINT
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DESIGUAL
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DESIGUAL
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Lianoning Xinglong
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What is your insight?
theGeniusWorks.com
Caring people
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(RED)
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TIDE
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LEMON AID
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Project 7
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VAI VAI
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What is your insight?
theGeniusWorks.com
Brand space
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Top shop NYC
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Clube Amostra gratis theGeniusWorks.com
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A+FITCH
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A+FITCH
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NOKIA
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HEATHROW
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HEATHROW
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Harley Davidson
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HARIMAYA
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Cadbury cocoa shop
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Adidas
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FAN CLUBS
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S-TWEETS
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F-FANSITES
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F-FANSITES
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Starbucks
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Starbucks
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HAVING FUN
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BMW MINI
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DRENCH theGeniusWorks.com
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DRENCH
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UNILEVER
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POP TARTS
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POP WORLD
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POP TARTS
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ENABLING LIFE
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Cocktail box
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COCKTAIL BOX
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Dining with Dogs
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theGeniusWorks.com NIKE +
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... Nike helps people run
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NIKE +
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NIKE +
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NIKE +
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theGeniusWorks.com NIKE +
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What is your insight?
theGeniusWorks.com
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3: Creative ideas
1: Game changing 2: Engaging people
4: Live marketing
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Creative ideas
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Creative ideas
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Nestle concepts
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Here’s to tHe crazy ones ...
The misfits. The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas
and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world,
are the ones who do.