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What is guerilla marketing? Fall 2006

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What is guerilla marketing? . Fall 2006. Guerilla Marketing. Guerilla marketing is an unconventional way of performing marketing activities intended to get maximum results from minimal resources. Guerilla Marketing. - PowerPoint PPT Presentation

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Page 1: What is guerilla marketing?

What is guerilla marketing?

Fall 2006

Page 2: What is guerilla marketing?

Guerilla Marketing• Guerilla marketing is an unconventional way

of performing marketing activities intended to get maximum results from minimal resources.

Page 3: What is guerilla marketing?

Guerilla Marketing• It is defined as unconventional marketing designed

for low budgets and maximum impact. • Guerilla marketing gets you and your company in

front of future customers in the places that they frequent.

• Customers today are bombarded with traditional advertising and have become resistant and unaffected by it. Meaning: it is time to change the way you market.

Page 4: What is guerilla marketing?

Guerilla Marketing• Is all about creativity and psychology instead of

experience, judgment, and guesswork. • Because of the lack of resources, small business

must use a different set of marketing strategies and tactics than big business.

• The examples you just saw could be conducted at a minimal expense, while advertising on radio or local T.V. stations would cost much more.

Page 5: What is guerilla marketing?

Psychological factors• In addition, the psychological factor is very

effective and it makes people talk about what they saw, which in turn draws them into a personal relationship with your product. They begin to talk about the promotion they saw with their family, friends and others.

Page 6: What is guerilla marketing?

Guerilla Marketing• Guerilla marketers should always use a

combination of marketing methods for a campaign, such as new technology and resources that are available.

• Focus on creative, conceptual ideas that will have a residual lasting effect on your target.

• Your promotion should make them think of your product or service long after they encountered your marketing efforts.

Page 7: What is guerilla marketing?

Guerilla Marketing• Guerilla marketing is a success if the

campaign has a lasting effect and profits spike shortly after. So the next time you want to promote your product, eat a banana and watch the guerilla grow in you!

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Examples of Guerilla Marketing

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Here is an example of bathroom advertising in Thailand, pitching

Scott brand tissue paper

Page 13: What is guerilla marketing?

Guerilla marketing• Landing the deal means approaching your

customers creatively.  Where they can't look away. 

• Talk to your customers where they aren't expecting you to...where their defenses (and possibly their pants) are down.

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Resources• Tech Village: Examples of Guerrilla

Marketing