LinkedIn For

Business

LinkedIn is the world’s largest professional network. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with

a broader network of professionals.

LinkedIn started in the living room

of co-founder Reid Hoffman in 2002.

LinkedIn officially launched on May 5, 2003.

By the end of their first month,

LinkedIn had 4,800 members.

As of March 31, 2012, LinkedIn is the world’s largest professional

network with 161 million members in over

200 countries and territories.

On average , professionals are signing up to join LinkedIn at the rate of 2 per second.

Users spend an average of 17 minutes on

LinkedIn each day.

•What do LinkedIn users do?create a free online profile, like that of a resume, connect with colleagues, and discover breaking news and professional insights.Top level executives primarily use LinkedIn for industry networking (22%) and promoting their businesses (20%). Middle management professionals primarily use LinkedIn to keep in touch with other people (24%) and industry networking (20%). Entry level employees primarily use LinkedIn for job searches (24%) and co-worker networking (23%). Overall, the top activities on LinkedIn are industry networking (61%), keeping in touch (61%), and co-worker networking (55%).

Members did nearly 4.2 billion

professional oriented searches

in 2011.

Available in 17

languages

2,447 Employees around the

world

All of 2011’s Fortune 500

executives are Members

82 of the Fortune

100 Companies

use LinkedIn

More than 2 million

companies have LinkedIn

company pages

There are more than 1 million LinkedIn groups

of members sharing insights and knowledge

Hundreds of thousands of job

applications have been submitted via Apply

with LinkedIn.

LinkedIn announced May 3, 2012 , they

acquired the professional content sharing community of

SlideShare.

Control what people know about you by editing your profile.

(Communicate a professional brand and let other members connect, communicate, and collaborate with you.)

What does a 100% Profile mean?

• Photo • Executive summary • Skills set • Education • 3 recent positions • 3 recommendations from your connections

Basic Info • Name • Professional Headline- job title, but customize it to reveal something about expertise and personality

• Use your location and industry to help people reconnect and reach out.

• 3 recent positions- if you work for a big corporation, you can click edit display name to add in the name of your subsidiary.

• Description: list requirements and accomplishments to increase your appearance in search results.

• Education: Where and what you studied provides insight into your professional expertise.

• Executive summary: expertise, accomplishments and goals. Write in first person, discuss what you are passionate about, and use key words to make you easier to find.

• Recommendations: • Websites: Can say other to create your own description. THE MORE DETAILED YOU ARE, THE

MORE YOU WILL BE NOTICED and EASIER TO FIND.

What can you Search? -Companies

-Groups-Connections

What would you put on your resume/business card?

Facebook is the place for family and friends, and LinkedIn is about business.

LINKEDIN CHECK LIST•Apps- add your slideshare, etc. to your

profile. Enrich and share information•Blog Link- engage with your written

material •Add company pages- Describe

products and services, embed videos, etc.

•Events-

Follow companies: keep your eye on what’s new and best practices Groups- Join them and stay up on topics on interest and network with other industry experts Help center and YouTube Channel: Watch for how to’s for answers… Images: 80x80 pixels: watch your location, wardrobe, etc. Should reflect professional nature

Jobs: search, post, etc. Keywords: utilize for search purposesLink to LinkedIn in your email signatureMobile App- access 24/7 Update at least once a week. Connections on LinkedIn should mirror your offline professional network

http://www.linkedin.com/

Should I post a profile picture?

Next page is a heat map portraying what visitors look at most.