linkedin for ngcc business reps
TRANSCRIPT
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SOCIAL MEDIA
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SOCIAL MEDIA FAQ
September 11, 2001
No Facebook
No LinkedIn
No Twitter
Facebook 750 million users
LinkedIn 120 million users
Twitter 100 million users
Google+ (Next Gen Site)
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SOCIAL MEDIA FAQ
Facebook ~ #1 Job Search Board
LinkedIn ~ #1 Recruiting Tool
Twitter ~ 54,000 jobs tweeted in
24 hours and 1,840,000 jobs
tweeted in 30 days
Google+ ~ Fastest growing social
media site with 100 million
users and it still in Beta!
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WHAT IS SOCIAL MEDIA
The media part of the term is about how we use various
mediums or technologies to create and maintain those
relationships, while building trust.
Social media is a new set of tools that allow us to
connect and build relationships. Social media is doing
what traditional mass media like telephones,
advertising and televisions used to do.
It seems disconnected to think that social media is
replacing traditional communication tools. Perhaps a
better way to consider the role of social media is its
ability to add to or supplement existing tools. Social
media is another method we can use to communicate
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I STILL DON’T UNDERSTAND!!!
Think of regular media as a one-way
street where you can read a newspaper or
listen to a report on television, but you
have very limited ability to give your
thoughts on the matter.
Social media, on the other hand, is a two-
way street that gives you the ability to
communicate too.
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HOW DOES THIS EFFECT HOW WE DO
BUSINESS?
The Power of Job Search Networking
In almost every job search tip column and book there is a section dedicated to networking, taking us back to the age old debated quip “it’s not what you know, it’s who know.”
Networking itself is not a revolutionary concept, but how people are networking and connecting is changing with next-generation job sites that combine job search and networking.
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WHAT IS LINKEDIN?
LinkedIn is a social network principally
intended for businesses and used for
professional networking..
Founded in 2003 ~ 120 plus million users ~ 200 plus
countries ~ One million new member each week
Your profile is equivalent to your on-line resume only
more complete
LinkedIn is suit and tie whereas you can surf on
Facebook wearing shorts and sandals (or whatever).
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YOUR NETWORK
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SIGN UP TODAY
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CREATE PROFILE
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SKIP THIS STEP
Skip all of the steps on LinkedIn that urge you to invite, right now,
people to join your LinkedIn network. Why wait? … Because it is
advisable to finalize your profile to your entire satisfaction before you
offer it to the view of your entire professional universe.
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CHOOSE YOUR PLAN
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EDIT PROFILE
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YOUR BLANK SLATE
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YOUR OBJECTIVE
Fill out the form COMPLETELY. Yep, the little gauge that you’ll see on the
right of your profile does not lie. The more complete your profile, the more it
will stand out in the crowd. At this stage the curser shows 25%
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PERSONALIZE YOUR LINKEDIN PICTURE
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OPTIMIZE YOUR LINKEDIN TITLE
How? By using key words that will help your future
contacts find you more easily.
Career Coach | Talent Management | Innovation | HR
Business Partner | Employee Relations | Social Media |
Marketing
Cathleen Slone 500+ connections
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SUMMARY
Situated right under your name and title, the summary is one of the
first things people will see about you on LinkedIn. The purpose of the
summary is to incite people to contact you.
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ADD POSITION
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EDUCATION
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ADDITIONAL INFORMATION
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PERSONAL INFORMATION
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VANITY URL
LinkedIn will automatically assign you a LinkedIn URL. You
have the option to change it.
By all means please do. Suggest using your first and last names,
for example, www.linkedin.com/in/yourname – This change will
optimize the referencing of your identity by the search engines
and the URL will be much easier to remember
Mine is: www.linkedin.com/in/frankalaniz
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SETTINGS
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SETTINGS 2
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EMAIL INVITATIONS
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PEOPLE YOU MAY KNOW
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DIRECT SEARCH INVITE
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LINKEDIN UPDATES
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UPDATES ~ MORE
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PROFILE VIEWS / CONNECTIONS
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PROFILE STATS
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LINKEDIN SKILLS
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ENTER SKILL & EXPLORE
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SEARCH, EXPLORE, GROWTH, JOBS
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LINKEDIN JOBS
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LINKEDIN JOBS RESULTS
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LINKEDIN COMPANIES
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FIND COMPANIES
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COMPANY PROFILES
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COMPANY INFORMATION
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GROUPS
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SEARCH GROUPS
St Louis Agency on Training and Employment (SLATEMCC)
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ST LOUIS AGENCY ON TRAINING AND
EMPLOYMENT (SLATEMCC) GROUP
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MORE
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PROFILE DONE? GREAT. NOW, LET’S FIND YOU
SOME MORE LINKEDIN CONNECTIONS. HOW?
Connect with your current professional contacts.
Connect with colleagues from previous jobs.
Connect with current/former classmates.
These people should be relevant to your job
search. Jason Alba (@JasonAlba), a LinkedIn
guru, stressed the importance of relevant
connections. Why? Well, because people who do
what you do, work in your industry, etc. might
just know about opportunities relevant to your
knowledge, skills, and abilities.
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WORDLE.NET
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3 BIG LINKEDIN MISTAKES
Failing to use all the space provided You’re guilty of this if your summary is comprised of just a few sentences, your
work history only includes titles, or you skipped sections like Interests or Specialties. These are valuable pieces of data that not only educate readers on your career, but also serve to boost your search-ability.
Mistaking a Resume Summary for a LinkedIn Summary The LinkedIn summary area was designed primarily to present a snapshot of
your brand and value proposition. However, many people mistake this area for the resume summary of qualifications, and insert that same, long-winded paragraph in this section.
Presenting Data Inconsistent with your Resume There’s no way around it – employers will be trolling the Web for information
about you, even if you’ve already sent your resume to them to review. The problem arises when your job history, education, or achievements appear differently online than on paper
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5 TOP LINKEDIN TIPS
1. Don’t get in Picture Trouble!
1. Many people choose not to use a picture on their LinkedIn profiles. While some of you have your reasons, it's a mistake for the typical user.
2. Write a Descriptive Professional Headline
1. When you edit your LinkedIn profile, you have "professional headline" right beneath the name. The common mistake here is to simply put your name and title.
3. Properly Label Websites Displaying Your Work or Blog
1. LinkedIn offers you the ability to list the websites where your work might be displayed. This is a great option if you keep a personal website with a resume or a blog.
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TOP 5 TIPS CON’T
4. Consider a Vanity URL:
1. When you edit your LinkedIn profile, go to the "public
profile" section to create your LinkedIn URL of choice.
5. Finish with a Strong, SEO – Friendly Summary
1. The "summary" section of your LinkedIn profile could
be the biggest missed opportunity for the majority of
job seekers. While this section has a 2,000 character
limit, Alba suggests packing as much about you and
your abilities into it as possible
2. Remember that you're in a crowded field of applicants.
Put in short "problem, action and results" stories that
show how you contended with challenges that helped
your business succeed.PC Business
World
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WHAT MAKES BAD LINKEDIN PROFILE
1. An incomplete profile 2. No profile photo, or one that doesn't show your face 3. No website, blog, or Twitter links 4. Profiles that are kept private or choose not to outline the person's name 5. No Connections and Recommendations 6. Obvious lack of interactivity on LinkedIn 7. No LinkedIn groups or use of LinkedIn Applications 8. No Contact Settings or Personal Information
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STUDENTS
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WWW.GRADS.LINKEDIN.COM
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INMAPS.LINKEDIN.COM
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LINKS
www.slideshare.com/slatemcc
www.facebook.com/slatemcc
www.twitter.com/slate_mcc
SLATE’s LinkedIn Group Page
http://linkd.in/napBtY
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Questions?
Frank Alaniz
Missouri Workforce Regional Liaison
www.linkedin.com/in/frankalaniz