linkedin for a business marketer
TRANSCRIPT
Noushin Aslam- LinkedIn for Buinsess Marteter
The world’s largest professional network
374,000,000+ Members
Only social media plat
form considered effective for
b2b
Ever second two more Professionals
are signing up to join LinkedIn
#1 CHANNEL TO DISTRIBUTE
CONTENTLinked 96%
3 Billion company Pages Registered
17 Million + Professionals
in UK
Noushin Aslam- LinkedIn for Buinsess Marteter
LinkedIn By Numbers
Uk Growth
LINKEDIN IS THE #1 CHANNEL TO DISTRIBUTE CONTENT Percentage of B2B marketers who use various social media sites to distribute content
Noushin Aslam- LinkedIn for Buinsess Marteter
IntroductionPersonal & Business use
Profile- How to make it Robust and complete
Connections
Groups & Business Pages
Recommendations
Maximising Impact -How to Add and generate value
Noushin Aslam- LinkedIn for Buinsess Marteter
It only starts with a Robust Profile!The essentials
Photo Guide- good or bad?Customised URL- Refer to How to Guide.
Targeted HeadlineBoost company presenceSummary- A snap shot – getting it right?Become more visible in searchRecommendationsComplete Profile
Noushin Aslam- LinkedIn for Buinsess Marteter
Status Content Getting it right
• Expert area• Who does what?• For client, company, project?• Audience• Claim your niche• Attention grabbing, highlight your specific
benefit/focus area• Complete exercise
Noushin Aslam- LinkedIn for Buinsess Marteter
Summary• How to optimise profile to boost company presence on google and LinkedIn? • Bio• Company overview• Embed references and company link• Call to action• How to Boost Ranking?Tips from LinkedIn Solutions• Keywords in your name, headline, company name, job title and skills rank
higher in the search results than keywords in other sections. • Use a variety of keywords and terms in describing what you do and offer to
show up in a variety of search results. Jason Miller (Senior Content Manager)
Noushin Aslam- LinkedIn for Buinsess Marteter
Content ExampleCommunications | Advocacy | Campaigns
• ‘Consultant’ is a pretty vague term. Here is what I can do for you –
• write clear, jargon-free English (articles, reports, film scripts, press releases, campaign materials, web content)
• shoot and edit video (DSLR & Adobe Premiere Pro) and produce films for the web• oversee graphic designers and web developers• generate ideas and devise strategy• deliver published materials on time and on budge
By Daniel Silas Adamson (Writer Guardian BBC)
Noushin Aslam- LinkedIn for Buinsess Marteter
Connectionsif twitter is where you go to meet people you don’t know, Facebook is where you got to talk to people you already know, then LinkedIn is where you go to get stuff done,
Tapping into the right audience
Why it is the number 1 social network to drive traffic to your site?
How to maximise the impact of your brand?
Why LinkedIn Targeting is most accurate?
How to contact?
Noushin Aslam- LinkedIn for Buinsess Marteter
SEARCH OPTIMISING -HOW IT WORKS?
Google/LinkedInKeywords
Optimise Search
Noushin Aslam- LinkedIn for Buinsess Marteter
LinkedIn Groups-How to Make it work?81% of the users are connected to the same group
• How to participate and add value?
You can join up to 50 groups but let’s face it—you and your colleagues may not have the time to invest in cultivating conversations, connections and relationships at that volume. Remember its not for selling! • Find top groupsWeigh in on active discussions and point fellow group members to additional information of value, whether that’s content published by your company or another organisation.
If you have been marked for moderations by one moderator it will mark you all across.
The key is to position yourself as a trusted and helpful peer rather than as a marketer focused on reeling in the next customer.
If you are a moderator publish clear rules e.g don't promote blogs.
• What are the best practices for approval or disapproval for the requests?
LinkedIn Solutions 2015-
Noushin Aslam- LinkedIn for Buinsess Marteter
Pulse allows access to tailored news based on your interests. Specifically, you as a marketer can easily leverage all the great business knowledge flowing through LinkedIn in the form of news, Influencer posts, industry updates, discussions, comments and more
Noushin Aslam- LinkedIn for Buinsess Marteter
Content plan mattersHow to ?
Right StrategyIt is a platform to build relationships
• “ Sell something, get a customer for a day. Help someone, get a customer for life.”
• Jay Baer, Digital Marketing Strategist, Speaker, Author and President of Convince & Convert
Noushin Aslam- LinkedIn for Buinsess Marteter
Company PagesBuild Relationships, Attract and Engage followers
• What resonates most with followers and rives engagement?
• Communicate in a personal and relevant manor
• Tailor company up dates to targeted audience your followers professional interests
• Share after meeting stories/news• Include API if needed
Noushin Aslam- LinkedIn for Buinsess Marteter
LinkedIn on Advertising
• Onsite Display• Text Ads• Spotlight Ads• Follow Company• Sponsored
Updates• Sponsored Inmail
Noushin Aslam- LinkedIn for Buinsess Marteter
APIs
• Invite members to sign up to your site using their LinkedIn login credentials • Leverage select areas of the LinkedIn identity to deliver relevant content • Plug LinkedIn feeds into your site • Invite your users to share updates across the LinkedIn platformTo add a LinkedIn plugin to your site or app, visit developer.LinkedIn.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. We also offer options for working with a broader range of developers as well.
Noushin Aslam- LinkedIn for Buinsess Marteter
Thank You
• For further queries please• Contact me on• www.linkedin.com/in/noushinaslam • [email protected]