using linkedin for business development

Using LinkedIn for Business Development Search and Staffing Firms

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3

What we’re looking to achieve

LinkedIn: A global pool of talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

100M+ UNITED STATES OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

15M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

300M+ Members

worldwide

+2 New members per second

186M Monthly unique visitors

4M+ CHINA


The Social Web

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Social networking has changed the behavior of online users. Changes the way users - Process information - Make buying decisions - Look for employment People expect information to be relevant and personalised.


What is Social Recruiting?

Social Recruiting is building a community of relevant followers who you can market to and in turn leverage their networks for business success


LinkedIn allows agencies to generate value for their clients in multiple ways

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Proactive Sourcing

300M+ Professionals on LinkedIn

Ideal Placements for Your Clients

• LinkedIn Jobs • Recruitment Media • LinkedIn Career Page

• Recruiter & Talent Pipeline

• Client Mapping

Automatic Sourcing


Build Build your brand with Clients, Candidates

and potential Consultants

Recruit Do what you do best!

Engage Engage with them to position yourselves

front of mind and as a thought leader


The best recruiters act like marketers…

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Build Your Brand Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants

do? What are your values?

1


Identity: build personal, professional brand

Skills & Expertise

Thought Leading Updates

Summary and Experience

Your visual identity and headline

Groups & Associations

Recommendations

1.Photo 2.Headline 3.Updates

4.Summary


Build 1 Build the foundations. Position your brand across employees and your

company. Rich media gets 100% more engagement.


Build 1

Build landing pages.

Build conversion points.

Make it uniform and unified.


More applicants on LinkedIn find jobs through automated recommendations than search

Relevance is key to engagement Personalised jobs add relevance to your branding throughout LinkedIn

Amazon

Sr. Java Engineer

Java Engineer

JOBS YOU MAY BE INTERESTED IN

XYZ Company Itecopeople


Bank of America

.NET Developer

.NET Developer

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XYZ Company

Product Marketing Manager


Gap Inc.

Product Marketing Director


Followers

Follo

wer

s

Time


Social Media/ Recruitment

Followers

600K Impressions

WWU

Follo

wer

s

Time


Engage 2

99% of advertising doesn’t sell much of anything

What is your message? Who needs to see your message? How will they see it? What is your objective? What are your consultants going to do?


Your followers, fans, members, connections will see your content.

They may spread this further through social amplification if the content is relevant and engaging.

To reach a wider audience, or to push your message out at scale quickly consider advertising.

Organic

Earned

Paid

Posting Status updates to engage your followers…


Followers

Followers

1. Placements 2. Employees 3. Clients


• Add your company logo • Add an engaging

creative that represents your business

• Post relevant content to engage your company followers

• Encourage your consultants to share that content with their networks

What do candidates/clients/followers see when they research your company…

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Your ideal passive candidate

James Davis

500+ Connections

2nd

Passive Candidate

As seen by:


A careers page to generate more followers and engage more effectively…

Promoting on employee profiles can increase Career Page visitors by up to 66%

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Careers at

Your Company Page

Itecopeople

.NET Developer

Structural Engineer

Senior .NET Developer

Senior Project Manager

Senior Structural Engineer

Join the team that is transforming the future. Get the inside scoop on our job opportunities, culture and people.

Itecopeople People at

Itecopeople Jobs at

• Larger, more creative branding

• Post engaging video content • Host your companies jobs • Use branding tools to drive

traffic to your careers page • Different experience for both

candidates and clients

LinkedIn.com and LinkedIn RPS

Build your brand

Get news

Make connections

Conduct research

Stay connected

Post jobs

Source candidates

Send InMail

Join Groups

Manage candidate profiles

Collaborate with your team

Organize profiles

Endorse people


806 followers

806 followers

Veteran Mobile Top Performer

Find and Engage the world’s best passive talent

Expand your reach to Access the full network

Added to project

Met her. Ready to move in 6 months. Follow up in Oct.

Telecoms Engineer

Telecoms Engineer

Megan Jain

at Acme Systems London Area I Internet I via Networking

Telecoms Engineer

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Engage candidates directly with InMail

Manage your pipeline of talent