linkedin commsconnect mumbai
TRANSCRIPT
TODAY’S AGENDA
1 Shaping the narrative
Building your professional brand2
3 Panel: Earning a seat at the leadership table
4 Evolving skill sets of PR professionals
Ramya VenugopalSenior Editor, India
Breaking Views:
Shaping The Narrative
Dear Amazonians,
If you haven’t already,I encourage you to give the
(very long) New York Timesa careful read.
I also encourage you to readthis very different take by a
current Amazonian:
Jeff Bezos
Building your personal brand
Deepa SapatnekarHead of Communications, India & HK
Head of Consumer PR, APAC
Rei HasegawaHead of Communications, Japan
Head of Social Media & LinkedIn for Corp Comms, APAC
Create a great profile
Amplify your company narrative
3 Ways to Amplify Your Narrative
#1 Share content on LinkedIn
Include links, post photos and videos
SEO goodness
Easily embeddable in status updates
#2Tell visual stories
with SlideShare
#3 Publish on LinkedIn
Getting started is easy…
Be known for
what you know
Strengthen your reputation
and grow your reach
Gets shared with your network
Reaches the largest group of professionals
ever assembled
Becomes part of your profile
Publishing posts
Tips for creating powerful posts
Be authentic,write about what
you know
Remember your audience, who you
want to reach
Add imagesthat stand out
Create a catchy headline
Share links, articles, images,
quotes or anything else your
followers might be interested in
UPDATES
Deeply explore topics that
matter to you, then watch the
comments to see your impact
PUBLISHING
Published posts are not the same
as status updates
Earning a seat at the leadership table
Carson DaltonHead of Corp Comms
Paroma Roy ChowdhuryVP Public Affairs
SoftBank International
Shravani DangVP Corp Comms
Avantha Group
Roger PuaSr Director, Corp Comms
Earning a seat at the leadership table
Evolving skill sets of PR professionals
Roger PuaSenior Director, Corporate Communications, Asia Pacific
PR
Financial
Services
Market
Research
Tech
Finance
Tech
Sales
Function
Industry
What I’ve done in the past 20 years
The
socialenabler
I grew up in a physical world, and I speak English. The next generation is growing up in a digitalworld, and they speak social
Source: Angela Ahrendts when she was CEO, Burberry
#1 communications issue over the next 3 years
Coping with the digital evolution and the socialweb
CEO sociability at all-time high
Source: Socialising Your CEO: From Marginal to Mainstream – Weber Shandwick
of CEOs engage online and via social
2015
80%2010
36%
78+MMembers
2010
400+MMembers
2015
Source: LinkedIn
Surge of professionals on LinkedIn
Source: LinkedIn
Prominent influencers
‘Letting go’ can win you an army of advocates
Source: LinkedIn
Current
members
Employees Connections Employees Viewed
Unique 1st degree
connections
Monthly viewers of
employee profiles
Leverage employees to humanise stories
Source: LinkedIn
Proud employees can be your best defense
Source: LinkedIn
The
businessexecutive
#2 issue for communicators in APAC in the next 3
years
Source: Asia Pacific Communication Monitor 2015/2016 – Asia Pacific Association of Communications Directors
Linking business strategywith communications
Source: Airbnb
Source: Uber
Source: Alibaba
Socially-engaged companies tend to outperform
Source: The Altimeter Group
The
integrator
Unlocking the power of integrated marketing and
communications
Source: SmartCompany Australia
>500K social interactions within 3 weeks
The
thought leader
PR people can’t PR themselves
Source: Chris Reed
Establish your professional brand
Add Photo:
14X more likely
to be viewed by
others
Add Summary:
10X more likely
to be viewed by
others
Add Industry:
5X more likely
to be viewed by
others
Share your expertise
