linkedin demystified: using linkedin for fun and profit
TRANSCRIPT
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LINKEDIN DEMYSTIFIED
Jarre% SmithDigital StrategistCNP
Using LinkedIn for Fun and Profit
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Why LinkedIn Matters
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User Base
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332M+ Users
27% of internet users aged 30-49
21% earn >$75k per year
Sources: h+p://www.sta2sta.com/sta2s2cs/274050/quarterly-numbers-of-linkedin-members/ h+p://www.businessinsider.com/linkedin-as-a-marke2ng-and-brand-plaDorm-2014-9
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Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
94%
54%
39%
10%
WHAT PLATFORMS DO RECRUITERS USE?
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LinkedIn Profiles Get Found
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LinkedIn Profiles Get Found
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How LinkedIn Works
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Always Remember One Thing
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Its All About Connections
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1st Degree Connections
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2nd Degree Connections
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3rd Degree Connections
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12,352,445 3rd degree
This Is Your Network
570 1st degree
318,744 2nd degree
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Everyone Else is Invisible
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Connections = Visibility
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Connections = Visibility
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Connections = Visibility
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Therefore
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Connect with Everyone Whos Not a Serial Killer
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Connect with Everyone Whos Not a Serial Killer
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And
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Connect with People Who Have Good Connections
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The Basics
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Do the Profile Thing
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Good Quality Headshot
Real Name Job Title or DescripKon
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Use Keywords Naturally
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Recommend Connections
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Do All This Stuff
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Connect with Everyone You Know in Real Life
Coworkers Customers Prospects
Speakers Friends Acquaintances
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The Basic Checklist
Use a good headshot Use your real name Include keywords without being obnoxious Fill out everything you can Recommend someone who deserves it Connect with everyone you know in real life
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Intermediate Strategies
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Bulk Import Your List
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Bulk Import Your List
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Set Your Custom URL
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Set Your Custom URL
How to Set Your Custom URL
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Add Rich Media
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Videos!
Add Rich Media
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Add Rich Media
Youtube, Vimeo, Hulu, Ustream, Brightcove
Instagram, Dribble, Imgur, Flickr, yFrog Scribd, Prezi, Storify, SlideShare
Use Slideshare to Add a PowerPoint Presenta@on to Your Prole
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Post to Pulse
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Post to Pulse
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Post to Pulse
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Post to Pulse
3 Days!
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But Before You Post
Make it worth your contacts ]me. (Garbage In = Garbage Out)
Educate, dont sell. Use photos, headlines. Dont worry about videos.
Link to a next step piece of educa]on if you have one. (Guide, webinar, etc.)
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Intermediate Checklist
Import your email contacts Custom URL Create a blog post Add presenta]ons, Youtube videos, etc.
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Advanced Strategies
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Export Your Connections
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Export Your Connections
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Export Your Connections
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Please use your powers for good.
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Stealth Mode
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Privacy & Settings > Profile > Select what others see when youve viewed their profile
Stealth Mode
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Mass Message Connections
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Mass Message Connections
Message up to 50 at a Kme
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Sample Mass MessageSubject: Invita]on to Our Open House
Ager months of wai]ng, were thrilled to announce our new oces are nally ready. To celebrate, were throwing an open house bash to show o our new digs to our friends and colleagues.
Time: 7pm on Friday, Feb 20th. Address: 202 East Street, Your Town, FL.
Be sure to bring an appe]te! Well have heavy hor doevres and an open bar.
Hope to see you there!
Best,John Smith
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Find Prospects with Premium Tools
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Connect with InMail
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Sample InMailSubject: Meet at IBC?
Hi [Prospects Name]My name is John Smith. I am the President of Flux Capacitor Technologies.
Were experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in TPS cover sheet usage within the rst year of implemen]ng our proprietary methodology.
Heres a one-page case study on how we helped Very Big Corp. of America cut down on TPS cover sheets by over 60% in 3 months. [link]
Ill be headed to IBC later this month. Will you?
If so, perhaps we schedule a ]me to meet in person.
I look forward to hearing from you.
Best,John Smith
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Sample InMailSubject: Meet at IBC?
Hi [Prospects Name]My name is John Smith. I am the President of Flux Capacitor Technologies.
Were experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in TPS cover sheet usage within the rst year of implemen]ng our proprietary methodology.
Heres a one-page case study on how we helped Very Big Corp. of America reduce TPS cover sheets by over 60% in 3 months. [link]
Ill be headed to IBC later this month. Will you?
If so, perhaps we schedule a ]me to meet in person.
I look forward to hearing from you.
Best,John Smith
EnKcing Oer
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This is a numbers game
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Expect 4 strong leads per 100
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Give it the Ol Snoop and Group
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Snoop and Group
1. Enable stealth mode2. Go to the targets prole and look at the
groups theyve joined3. Join one of the groups4. Men]on membership in your InMail
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Sample InMail (with Snoop and Group)
Subject: [Webinar] 5 Disrup]ve TPS Technologies in 2015
Hi [Prospects Name]My name is John Smith. As a fellow member of the TPS Reports LinkedIn group, I thought you might nd this webinar of interest.
5 Disrup]ve TPS Technologies in 2015[Link to webinar sign-up]
Our Director of Research & Development will be providing an in-depth look at ve emerging technologies that promise to revolu]onize the TPS cover sheet process, along with several key insights on how to leverage these technologies to drive topline growth.
Well be sending out a replay link to all registrants, so please be sure to reserve your spot.
[Link to webinar sign-up]
I hope you can join us!
Best,John Smith
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Advanced
Export your connec]ons Use stealth mode to snoop proles anonymously
Send a mass message to your contacts Build a list of top prospects using Premium tools
InMail top prospects with an en]cing oer
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Thanks!
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LINKEDIN DEMYSTIFIED
Jarre% SmithDigital StrategistCNP
Using LinkedIn for Fun and Profit