linkedin 101: linkedin in 10 minutes or less
Post on 20-Sep-2014
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DESCRIPTION
Use this short presentation as a quick and easy overview of what LinkedIn offers to your students.TRANSCRIPT
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LinkedIn on Campus: How LinkedIn Can Help Career Services
Professionals and Your Students
©2013 LinkedIn Corporation. All Rights Reserved.
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©2013 LinkedIn Corporation. All Rights Reserved. 2
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Agenda
LinkedIn 101 How LinkedIn Helps You How LinkedIn Helps Your Students Questions
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©2013 LinkedIn Corporation. All Rights Reserved.
Higher Education Resource Center http://university.linkedin.com
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How to Ask a Question
§ Type your question into the “Q&A” box
§ Presenter will answer
selected questions at the end of the webinar
§ If your question is not
answered, ask it on LinkedIn!
©2013 LinkedIn Corporation. All Rights Reserved. 5
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Meet Lindsey
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I. LinkedIn 101
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Who Uses LinkedIn?
259M+
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professionals
3M+ companies
150+ industries
Executives from every
Fortune 500 60K+ college and university alumni groups
66% outside the U.S.
company
30M+ students and recent grads
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Students & recent grads
= LinkedIn’s fastest-
growing demographic
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II. How LinkedIn Helps You
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1 Build and enhance your own professional brand
2 Enhance the brand and services of your career center
3 Attract more organizations to recruit your students and alumni
4 Share best practices and get answers to questions
5 Actively support student use of LinkedIn
LinkedIn Benefits for Career Services Professionals
©2013 LinkedIn Corporation. All Rights Reserved. 11
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©2013 LinkedIn Corporation. All Rights Reserved.
Build and Enhance Your Own Professional Brand 1
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©2013 LinkedIn Corporation. All Rights Reserved.
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Add LinkedIn to Your Email Signature
------------------------------ Jane Doe Director, National University Career Center Ph: (800) 555-1234 Fax: (800) 555-5678 [email protected] Connect with me on LinkedIn: www.linkedin.com/in/JaneDoe
©2013 LinkedIn Corporation. All Rights Reserved.
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Enhance the Brand and Services of Your Career Center 2
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Benefits of LinkedIn Groups
• Enhance brand • Increase communication
• Connect alumni & students • List management
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Best Practice #1: Actively Manage Your LinkedIn Groups
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Best Practice #2: Set Up a “Welcome” Template Message
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Best Practice #3: Create a Group for Student-Alumni Networking
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University Pages and Alumni Tool
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©2013 LinkedIn Corporation. All Rights Reserved.
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22
Create “Targeted Updates” for your Followers
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23
The Targeted Update Screen
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24
A Step-by-Step Sample
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25
Saving a Target List for Future Posts
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26
Sharing Posts with Targeted Lists
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©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn Alumni Tool http://linkedin.com/alumni
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University Pages FAQshttp://help.linkedin.com/app/answers/detail/a_id/38582/kw/universitypages
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Attract More Organizations to Recruit Your Students and Alumni 3
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“I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance.
Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. I’ve found
employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.”
Mark Presnell, PhD, Director, Johns Hopkins Career Center
©2013 LinkedIn Corporation. All Rights Reserved.
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Request Introductions from Alumni to Their Employers
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Request Introductions from Alumni to Their Employers
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©2013 LinkedIn Corporation. All Rights Reserved.
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Share best practices and get answers to questions 4
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Some Recommended Groups
§ NACE
§ SHRM (Society for Human Resource Management)
§ ERE.net
§ Entry-Level Jobs and Internships
§ College Recruiting Central
§ College Career Expert
©2013 LinkedIn Corporation. All Rights Reserved. 35
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Become a Featured Blogger!
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Follow the LinkedIn “Higher Education” channel
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Actively support student use of LinkedIn 5
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©2013 LinkedIn Corporation. All Rights Reserved.
Access Free LinkedIn Training Resources http://university.linkedin.com
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III. How LinkedIn Helps Your Students Help Themselves
©2013 LinkedIn Corporation. All Rights Reserved. 40
![Page 41: LinkedIn 101: LinkedIn in 10 Minutes or Less](https://reader033.vdocuments.us/reader033/viewer/2022042623/541cae7d7bef0abf718b728d/html5/thumbnails/41.jpg)
1 Build a professional online presence
2 Add connections with 'warm' contacts and alumni
3 Research companies, industries, and grad programs
4 Explore opportunities for undecided students
5 Learn professional networking etiquette
LinkedIn Benefits for Students and Alumni
©2013 LinkedIn Corporation. All Rights Reserved. 41
![Page 42: LinkedIn 101: LinkedIn in 10 Minutes or Less](https://reader033.vdocuments.us/reader033/viewer/2022042623/541cae7d7bef0abf718b728d/html5/thumbnails/42.jpg)
1. Build a Professional Online Presence
©2013 LinkedIn Corporation. All Rights Reserved. 42
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“It’s no longer enough to simply have a solid resume.
Students now need a professional online presence.”
©2013 LinkedIn Corporation. All Rights Reserved.
Holly Paul, Former US Recruiting Leader, PricewaterhouseCoopers
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Add Sections to Enhance Student Profiles
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Add Sections to Enhance Student Profiles: Organizations
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Add Sections to Enhance Student Profiles: Courses
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1 Professional photo of student alone
2 Headline with area of study and/or career ambitions
3 Keyword-rich summary that includes type of positions student is seeking
4 Inclusion of volunteer activities, internships and extra curriculars
5 Recommendations from professors, advisors, internships
More Student LinkedIn Profile Tips
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2. Add connections with 'warm' contacts and alumni
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Use Address Book Uploader to Connect to People Students Already Know
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Write Personalized Connection Requests
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3. Research Companies & Industries
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Student Jobs Portal http://linkedin.com/studentjobs Add this link on your career center site!
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Follow the LinkedIn “Your Career” channel
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4. Explore Opportunities for Undecided Students
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©2013 LinkedIn Corporation. All Rights Reserved.
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©2013 LinkedIn Corporation. All Rights Reserved.
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5. Learn Professional Networking Etiquette
©2013 LinkedIn Corporation. All Rights Reserved. 60
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http://brandeis.edu/hiatt/network
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Questions
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Spread the Word!
§ Update your LinkedIn status
§ Tweet – @linkedin – @lindseypollak
§ Share this link: – http://university.linkedin.com
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Become a Featured Blogger!
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Access Free LinkedIn Training Resources http://university.linkedin.com
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Download Today’s Slides or Watch Again! http://university.linkedin.com
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