linkedin advanced2
TRANSCRIPT
The Actors Fund | The Career Center
LINKEDIN ADVANCED SEMINAR
Review how to use LinkedIn efficiently with the three following themes: Optimizing your profile Networking Job searching
Review tips & tricks to help you become a LinkedIn power userDiscuss appropriate material to include on your profile
AGENDA
NameOn a scale of 1 to 10 how
confident are you when using LinkedIn?
INTRODUCTIONS
What’s the
point?
Reconnecting
Positioning
Vetting
Job SeekingResearching
Networking
Marketing
Accelerate Keywords Headline
120 Characters Standout
Summary 2,000 Characters Tell a story
Skills 50 Skills The more your endorsed the better
Experience Company Name: 100 Characters Job Title: 100 Characters Position Description: 2,000 Characters
PROFILE OPTIMIZATION
Add a background image Format: JPG, PNG, or GIF Size: 1400 x 425 pixels Use Canva.com to help!
Customize your public profile URL
Add your customized link to your resume & other social media Create a profile badge for your
personal website or blog Under “customize your public profile
URL” there is a “Create a public profile badge” option
PROILE OPTIMIZATION
Choose a group you’re a member of
Click the number of
members in the upper
right corner
Hover over a persons
name and click the envelope
LinkedIn Hack Message without connecting
Customize anchor text for blogs and websites Do not use generic “public profile” title Choose “other” and type in a customized title
Show work samples Rearrange sections of your profile Get endorsed for your skills
PROFILE OPTIMIZATION
Edit SkillsManage
Endorsements
Deselect 12 endorsers you’d like to have featured
Click Save
Repeat, but ADD 12
endorsers back and click Save
LinkedIn will now show the
12 endorsers
you re-selected as the most recent.
LinkedIn HackAdvertise your best 12 endorsers
LinkedIn SummaryWhat should it look like?
DISCUSSION
Stay on top of who is viewing your profile Note: you cannot access this feature if you are set to private
Find new connections Alumni Sync your email
Check to see if someone sent you a message before accepting their request
Request recommendations Utilize LinkedIn Groups Link your twitter account Request informational interviews
NETWORKING
Profile Review & FeedbackWho wants to volunteer?
MINI EXERCISE
Job BoardDiscover
See what other jobs people are viewing
My Jobs Preferences
Job Alerts
JOB SEARCHING
• Surface profiles with both phrases
[Term] AND ]Term]
• Surface profiles with at least one of the keywords
[Term] OR [Term]
• Find profiles that contain the first phrase but not the second
[Term] NOT [Term]
• Turn up results that contain the exact phrase
[“Term’]
Group Jobs TabCompany pages
Look to the right column
JOB SEARCHING
LinkedIn HackBoolean Searching
Use it! Daily
Engage on the newsfeedBi-Weekly
Write an article Monthly
Update your profile
LAST TIP…
COMMENTS & QUESTIONS