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Link Building Techniques: Sexy & New or Just Smart SEO?

Thursday, July 21, 2011

Brian Bluff | President

Site-Seeker, Inc. © 2011

Today’s Agenda:

•  Why links are important? •  Not all links are created equal – spammy and paid links •  Will spammy links help your ranking? •  Attributes of a good link •  The right way to develop links

Credibility •  Authority (PageRank) •  Incoming links are"

votes of confidence •  Links from related"

pages or sites

•  Related anchor text •  Does not use the nofollow

attribute

Why links are important?

Site-Seeker, Inc. © 2011

Bad example of a paid link… •  Article titled "Transferring

Money Overseas Using Wire Transfers"

•  Target phrase not related to wire transfers.

•  Although both contain the word transfer

•  Article reads like it was written by a third grader

•  Article has been copied, slightly modified, and republished on several websites

•  No PageRank •  It is a follow link

Blah Transfer Blah

Not all links are created equal

Site-Seeker, Inc. © 2011

Not all links are created equal

•  Google frowns upon paid links

•  Product reviews, online advertising, press releases and directories can also be viewed as paid links.

•  But… Google says

"Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:"

•  Adding a rel="nofollow" attribute to the <a> tag •  Redirecting the links to an intermediate page that is blocked from search

engines with a robots.txt file"

Site-Seeker, Inc. © 2011

Not all links are created equal"

Blog comment link •  HTML (links)

permitted in comment field

•  Not coded with the nofollow attribute

•  PageRank (PR=2/10)

So why is this bad? •  Article has nothing

to do with my friend‘s products

•  Page is spammy •  Post and

comment have no substance

Blah Transfer Blah

Site-Seeker, Inc. © 2011

Will spammy links help your ranking?

The simple answer is yes.

BUT not like they used to.

•  Not for competitive keywords •  Probably not for long. •  Google’s Panda update and efforts to

devalue thin/low quality content have lessened the value of these techniques.

Site-Seeker, Inc. © 2011

Attributes of a good link

•  From a page with PageRank –"the higher the better

•  Not coded with the nofollow attribute

•  Not run of site links •  Text links •  Included in the body of a page •  Anchor text containing the target

keyword phrase

Site-Seeker, Inc. © 2011

So what is the right way to develop links?

•  Basic premise – No one in their right mind is going to link from their content to your

content unless your content supports the mission of their content.

•  Ignores financial motivation involved in the selling of links or monetization of content

•  Best approach –  Be involved in your industry –  Blog, write articles, press releases, speak, sponsor… participate

Site-Seeker, Inc. © 2011

So what is the right way to develop links?

•  Meaningful comment on an industry blog

•  Link is nofollow •  Credible discussion •  Become known •  Build brand •  Publish article

–  Noticed –  Read –  Trusted –  Link to

You have to give before you get

This is the link

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So what is the right way to develop links?

•  Article published on mortgage industry site

•  We were credible •  Publisher gladly

accepted article

•  Publisher attributes"by linking to our site. –  Follow link –  Content is relevant –  No PageRank yet

This is the link

Site-Seeker, Inc. © 2011

What to do with the info?

•  Learn more - read the complete blog post “Sexy Link Building Techniques or Just Smart SEO?”

•  Start creating content

•  Please comment on our blog so we can engage with you?

•  We are here to help! Call or email

Brian Bluff –  (315) 732-9281 ext. 11 –  brianbluff@site-seeker.com

Site-Seeker, Inc. © 2011

QUESTIONS?