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CONTENT IDEATION + LINKS FOR THE LAZY MARKETER

Wil Reynolds, Associate, SEER Interactive

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CONTENT IDEATION + LINKS FOR THE BUSY MARKETER

Wil Reynolds, Associate, SEER Interactive

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ABOUT ME

Wil Reynolds

@wilreynolds

SEER Interactive

Facebook.com/wilreynolds

wilr@seerinteractive.com

Associate

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EVERY MARKETER IN HERE OF SLIDE

4 – credit j@son

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EVERY MARKETER

http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/

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HIT GOALS, BE LAZY WITH GREAT CONTENT

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COMPANIES DO RCS AND FORGET

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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“CAMPAIGN” MENTALITY LEADS TO THIS

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART

http://www.flickr.com/photos/wolfsoul/2208699418

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EVERY MARKETER OF SLIDE

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

MY JOB

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GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART

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GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART

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THERE IS NO CAMPAIGN, IT NEVER STOPS

http://www.flickr.com/photos/papagoiaba

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CHALLENGE – BUILD ME A 12 MONTH OUTREACH PLAN W/O ANY NEW ASSETS

#C3NY18BRING IT ON!

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@HANNAH_BO_BANNA

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COPIED IMAGES FOR THE TAKING

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They already link?

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2 OPTIONS

RelationshipsLinks

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LOGO + SPONSORSHIP -> @ADAMMELSON

#C3NY24 GAME ON!

PEOPLE ARE

TALKING TO YOU

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ARE YOU LISTENING?

http://seer.is/wp-commenters

@iamchrisle

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ARE YOU LISTENING?

• Extract the URLs of the people commenting on your blog• Run Moz Metrics• If you are creating engaging content, people will comment

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OUTCOME

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DO IT TO A COMPETITOR!

#C3NY31WASTE LAND?

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ARE YOU LISTENING?

Find the people in

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GREAT CONTENT GETS COPIED

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COPYSCAPE!@JHTSCHERCK@AFREEZEE

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COPYSCAPE

When you produce content people

actually want it gets copied.

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MISSPELLED DOMAINS -> @ALLIE_OBRIEN

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MISSPELLED DOMAINS

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MISSPELLED DOMAINS

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ARE YOU LISTENING?

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PAY FOR YOUR LINKS, IF YOU HAVE GREAT CONTENT

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SMALL WINS = YOUR BOSS

http://www.flickr.com/photos/7864796@N05/816097257

#C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257

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DON’T HIT ENTER

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DON’T HIT ENTER

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DON’T HIT ENTER

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DON’T HIT ENTER

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DON’T HIT ENTER

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SHORT TERM THINKING

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RARELYCREATES

LONG TERM VALUE

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BRAND MARKETERS GET “TEST BUDGETS”

JUDGED ON LINKS

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FUNNY BUT DOESN’T ADDRESS A NEED

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PPC

PRMarketing

Email

Advertising

Brand

SEO

LET’S GET A SEAT AT THE TABLE

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WE CREATE LONG TERM VALUE

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Content for love > Content for SEO

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Content Chaos

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Content ORDER

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Make it

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Make it

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Airbnb Neighborhoods

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http://www.airbnb.com/locations

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Make it

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CONTENT + LINKS FOR THE BUSY MARKETER@WILREYNOLDS