SEO CONSULTANT

2014

Effective Link Building

tactics 2014

Along with major Google updates

Sudhanshu

H T T P : / / W W W . W A S E O C O N S U L T A N T . C O M /

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Content

Introduction -------------------------------------------------------3

Panda Update -----------------------------------------------------4

Penguin Update --------------------------------------------------10

Google Hummingbird -----------------------------------------------10

How link building will survive in the age of quality? --------------12

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Introduction

Before moving on the SEO tactics we should once have a quick overlook on link

factors (earlier it was an important factor). In early 90 Google introduced the

ranking algorithm, where they are looking for the number of back links along with

the Good Content. In that age If any website wants to rank higher it must have a

Good number of back link. I have no doubt to speak; in that era Google was the

One who boosted the web spam. SEO geeks started to build the massive links;

they created a lot of spam over the internet. With the time Google started to work

on the quality search results. They introduced several Algorithms to make the

search result near to fact.

To make web world spam free Google started to penalized the websites which were

not following their Guide Lines.

In the era of the Quality results Google Introduced Panda (first released in February

2011) Penguin (announced on April 24, 2012.) and Hummingbird (on September

27, 2013) update.

4

Let’s brie

Panda Update: Panda Updat

for thin websites/ Low Quality

search results.

“CNET evaluates nearly 100,0

winners and losers after Googl

http://www.cnet.com/news/te

Google visualized: Top Web si

are red and orange. Less po

Google’s first page.

briefly talk about all these three.

a Update was released in February 2011 amid to

Quality websites and return high quality sites

ly 100,000 search results to learn which Web s

r Google’s latest changes to its algorithm.”

news/testing-googles-panda-algorithm-cnet-anal

Web sites like Wikipedia, Amazon.com, YouTub

Less popular sites, in blue and violet, were les

amid to lower rank

ty sites near to top

Web sites are the

analysis/

YouTube, and IMDB

were less visible on

5

Panda is just

Panda spe

You should know.

a is just 1of more than 200 ranking Factors

nda specially introduced for thin content

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12% Search

The

Search results in the USA were impacted

The target was content farms.

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Panda 2.0

Panda2.4 was introduced for

2.0 was released for English Queries.

for all Languages except Chinese, Japanese

anese and Korean.

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9

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Penguin Update

Google Penguin is a Google algorithm update that was announced on April 24,

2012. The update is aimed for those websites which were using the black hat

techniques for ranking or violating the Google Guidelines. Such tactics are

commonly described as link schemes.

“Google Penguin Update 3 Released, Impacts 0.3% Of English-Language

Queries” Search Engine Land

Google Hummingbird

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Google Hummingbird was released on the 15th birthday, on September 27, 2013.

The aim was this algo to return the search result in a more humane way to interact

with users and provide a more direct answer.

The Hummingbird and the Penguin was the game changer. There were many

websites who got penalized by these algorithms. The SEO’s were living in the dark

, and expecting it dead ! there were many Link building stuffs were completely

removed from link building Directory. Forums, Blog Comments, Directory post

were gonn case! But the SEO survived. They taken the new algorithms as new

challenge and became dependent on the content.

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How link

building

will survive

in the age

of quality?

13

After the penguin and Hummingbird, SEO companies have introduced few new

services, named: Link risk analysis, Post Penguin SEO services. Well I am not

going in the details yet on these two. I am going to start the Tactics to enhance the

visibility of a website in the era of Penguin and Panda. What Kind Of link building

efforts need to be done?

I have no doubt to speak that the hard core Link building is dead! To survive you

need to be smart and work accordingly Google. Instead of building links the focus

should be to earn the links.

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Create own database for An

Animated Graphics always att

Link earning these graphics ca

a good budget, but this can de

link attribution from bloggers w

Talk to the Industry Geeks

Talking with the popular perso

way to earn the Links. Ther

enhance their share in search

watched by the other experts b

Re-write the Outdated Con

Every content has it’s expiry d

are not updating your content

There are certain tools you can

Animated Graphics

ways attract the traffic to share. When you are

phics can dramatically help you. Though this acti

s can definitely improve your link-building campa

oggers who’ll use your images.

Geeks

ar personality from a certain industry is oldest b

There are many websites who are using th

search Market. These kind of interviews are no

xperts but also from the beginners.

Content:

expiry date, re-write them to engage the reader

content that will lose the luster. Keep the conte

you can use to find the outdated Content.

you are working for

this activity requires

g campaign through

oldest but effective

using this tactic to

s are not only being

e readers and if you

he content updated.

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Guest-blogging campaign :

Though Google has punished many big content firms, but still Guest Blogging is an

effective way for Building the links. But make sure the content should not be

promotional and the links should not be massive. I would recommend to do the

guest blogging with well Known names.

Long Tail Keywords with brand:

Brand Awareness is the most effective way to earn the back links. Brand

Awareness not only helps in the SEO but also boost the Digital marketing stuffs .

Create the Content with Long tail Keywords and share them on UGC (User

Generated Content) Sites, Like YouTube, slid share and others.

Involve in Google+

Get social with Google+, Make your post sharable and try to get + on Google.

Google+ not only enhances the visibility of your brand but also send the strong

Social signals to the Google.

Republishing viral posts on Social Networks

No Doubt Tumbler and the Facebook are the Best place to republish any content.

These websites are having a huge user network. People are not only watching your

content but also sharing on these two websites. If I simply talk about a post on

Facebook , Then no doubt that friend list, subscribers will check that post and

also If it is user engaging then People will share it.

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Reverse engineering

Know where your competitors are getting Links, DO the Competitor analysis ,

connect with the domains and try to get the links their too. Another thing that you

also have to consider is identifying the sites/domains that your competitors are

linking out to.

You can use Screaming Frog to generate a list of URLs that your competitors have

linked out to the most.

Targeted content promotion

If you’re already investing in developing content assets on your website, then up-

sizing your efforts to make them more visible to your target audience is a sure fire

way to enhance the ability of your website/brand to continuously attract natural

links.

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Because the more people who are able to see your content assets, the higher your

chances to force multiply the results (more traffic, more social shares, more links,

better rankings, and more leads).

Find specific questions and answer them (long-tail link building):

Rebuild the Broken link

Branded Links: I will not ignore that High PR links are still an important factor for

Ranking

Contests: Old but Effective! Build some contest on the website and earn the user

trust! Always good for natural Link building

Hope this guide will help you to build the strategy for your Project. If you like it

please share with others too.

Resources:

http://www.waseoconsultant.com/

http://www.sudhanshu-seo.com/

http://moz.com/

http://searchengineland.com/

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Documented By Sudhanshu Pandey

twitter.com/sudh_p https://www.facebook.com/seoaudit013

https://www.linkedin.com/in/sudhanshu2