SEO, Link Building & Social Media Infrastructure

Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative

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Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Chad H. Pollitt

– Certified HubSpot Partner– Internet Marketing Masters

Certification, University of San Francisco– Former Marketing Manager for

Facebook TabSite– Over $10 Million in tracked ROI for SEO

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Introduction

• Inbound Marketing Agency• HubSpot Partner• KunoCreative.com/Blog

Facebook.com/kunocreative

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• C.L.A.S.S.• Link Building Tips • Social Media Infrastructure• Q & A

Agenda

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Search Engine Optimization

A.B.O.Always Be Optimizing

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A Successful SEO Campaign. . . • Content• Links• Architecture • Social Media• Strategy

C.L.A.S.S.

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LINKS

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Links: Essential for SEO

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Invite bloggers to guest post• Actively seek out and never turn

down an opportunity to guest post

Guest Blog Posts

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Use free wires like: prlog.org• Consider paid wires like:

marketwire.com & pitchengine.com

Press Releases

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Always include your website in

Google, Bing & Yahoo Local• Submit your website and brick &

mortar to localeze.com ($300) & hotfrog.com

Local Directory Listings

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Have a company LinkedIn profile

and make sure your employees’ profiles link to it

• Set up profiles using namechk.com

Social Profiles

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Strategically partner with similar

companies and share links & content

Partnerships

Links: Essential for SEO

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Links: Essential for SEO

Tip: • If prudent ask clients for links• Ask if you can write a testimonial

for a vendor with link in it

Client or Vendor Sites

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Always include tags on any web

property containing a link• The more tags the more backlinks

Real Simple Syndication

Links: Essential for SEO

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Links: Essential for SEO

Tip: • There’s a conversation going on out

there – are you going to join in & add value?

• Create “Social Signals”

Communities, Blogs, Forums

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Write original articles and submit

them to ezinearticles.com or suite101.com

Article Sharing

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Submit to: dir.yahoo.com &

dmoz.org• Are you affiliated with the BBB,

Chamber of Commerce or National Org?

National Directories

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Create a WordPress plugin• Offer up badges to customers• Create and share widgets using

widgetbox.com

Badges, Widgets, Plug-ins

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Give-a-way free products to

bloggers in exchange for a review• Solicit interviews from bloggers

Product Reviews, Interviews

Links: Essential for SEO

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Links: Essential for SEO

Tip: • Submit presentations to

slideshare.net• Host webinars for live blogcast

coverage, tweets and blog reviews

Presentations, Webinars

Links: Essential for SEO

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SOCIAL MEDIA

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Social Media: Essential for SEO

• Twitter – Brand mentions, links to your content

• Facebook – Likes, shares, links, etc. on public profiles

• Linkedin – Brand mentions, share links, status updates

• Digg, Stumbleupon, other social bookmarking sites

• YouTube – Likes, Comments, Engagement

• Google +1?

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

Blogging is the Push-Foundation of the Infrastructure

Infrastructure configurations are almost limitless

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

Push Content onto Popular Social Media Platforms

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

Pull Content into your Infrastructure

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

Pull Conversion Platforms into your Infrastructure

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

Widgets / Apps / EmbedsBuild a Social Media Infrastructure

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Build a Social Media Infrastructure

Widgets / Apps / EmbedsBuild a Social Media Infrastructure

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Build a Social Media Infrastructure

Widgets / Apps / EmbedsBuild a Social Media Infrastructure

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Build a Social Media Infrastructure

Widgets / Apps / EmbedsBuild a Social Media Infrastructure

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Build a Social Media Infrastructure

Widgets / Apps / EmbedsBuild a Social Media Infrastructure

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Build a Social Media Infrastructure

TwitterFeed.com, HubSpot, Feed Aggregators and Distributors

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

No Follow Links

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

No Follow Links

No Problem! There are NO nofollow tags inside RSS

feeds.

Build a Social Media Infrastructure

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Build a Social Media Infrastructure

Build a Social Media Infrastructure Duplicate Content Comments from Google

• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

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Build a Social Media Infrastructure Duplicate Content Comments from Google

• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”

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Build a Social Media Infrastructure

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• C.L.A.S.S.• Link Building Tips • Social Media Infrastructure

Recap

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Questions & Answers

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