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Mobility: Are we there yet? Critical issues in the emerging information user ecosystem Stephen Abram, MLS Handheld Librarian Feb. 2, 2012

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Page 1: Handheld librarians abram

Mobility: Are we there yet? Critical issues in the emerging information user ecosystem

Stephen Abram, MLSHandheld Librarian

Feb. 2, 2012

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What Changes with Mobile?

Everything and Nothing

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What doesn’t change?

The User User needs vs. user context Content (versus format and display) Questions and improving the quality of

questions Creativity and human progress Stability = fossilization

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What changes with mobile?

The Ecosystem Communication devices move increasingly

from feature phones to smartphones Personal computing moves to a hybrid

environment of laptops and tablets (plus a few power desktop anchors)

In libraries the dominant mobile task environments are based on answers, communities and e-learning

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What changes with mobile?

Content – duh. Format and display considerations The reading experience (PDF, App, eBook,

Wall, Tweets, etc.) The learning experience The entertainment experience Streaming versus downloading Instant and ‘live’ (Bloggie)

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What changes with mobile?

Standards Apps versus HTML5 XML ePub, Kindle Book, PDF, HTML5, etc. Tablets versus e-Reader experience (human

biology does not change quickly)

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What changes with mobile?

Concept of Place Geo-IP Google Maps integration Sign in and Authentication Rights and permissions management Concept of ‘Place’ tied to ‘User’ Geo-location

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What changes with mobile?

Identity Personal phone versus home/family phone Consequences for library cardholder

management Are librarians and library value systems in

conflict with the new ecosystem and market values?

Will adults continue to respect and trust library straitjackets?

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What changes with mobile?

Frictionless-ness Commerce Square (from Jack Dorsey founder of Twitter) Embedded e-commerce ecology in

smartphones Death of QR codes $5/gallon gasoline . . . and the library value

proposition of ‘free’

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What changes with mobile?

Frictionless-ness commerce In App purchasing and/or seamless buying? Commerce in a virtual goods space (start with

$billion market for gaming goods and extend to other goods

Other goods are a parallel commercial and retail environment in ‘goods’ relevant to libraries – e-books, streaming media, audio like music MP3, lessons and podcasts, articles, learning objects, games, tests, etc.

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What changes with mobile?

Opportunity 1. Search personalization (e.g. Google) 2. Push personalization (e.g. Facebook) 3. Integration of sound, video, text, mail,

communication, social and business cohorts 4. Advertising 5. Major changes in usability: Voice response

like Siri, gesture interfaces, face recognition, geo-restrictions, sentiment search, semantic, linked data, data mining, etc.

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What changes with mobile?

Business Models Pressure on consumer and institutional models as

purchasing agent Pressure on retailer model Subscription models for e-Content (like Netflix for

entertainment but extended to e-books from Amazon, 24Symbols or Bookish, etc.)

On demand and micropayment models Author embedded models like Pottermore Books as apps or as vehicles for ads & purchases

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Who to watch?

Google (Android partners, Motorola acquisition) Microsoft (Skype acquisition) Facebook (post-IPO) eBay Apple (iTunes and App Store) Twitter (& Square) Research in Motion (as an acquisition target?) Amazon Open Source or any company on the fringes that is

disruptive as a new player or an acquisition target)

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Who issues must libraries address?

Living in a parallel world Serving a hybrid world Changing their strategic planning models to add

more stretch into the environmental scans, creative thinking and imagination

Bringing staff and profession along the curve 12 steps . . .

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Who issues must libraries address?

Differential Adoption The generations are adopting at much

different rates and for different purposes Boomers are the primary adopters of e-

readingAdult women are a major market for e-gaming Students are resisting e-textbook adoption –

for now. Tablet adoption (ownership) doubled over

Christmas 2011 (Pew)

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Who issues must libraries address?

On the sidelines of a war Watching the emerging commercial

battlefield (foundation vs. application) Android, RIM, Windows, Apple iOS, other . . . The end of the flip phone or feature phone At the same time as the end of CD and DVD

and more e-Books and e-content formats Dealing with new potential walled gardens for

e-content (app stores, e-formats, single device stuff, etc.)

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Who issues must libraries address?

Differential Behaviors The generations have very different attitudes towards

mobile: Privacy Ownership and access rights Information ethics e-Commerce Reading Forced adoption Usage tracking Government involvement

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Who issues must libraries address?

Digital Filtering Are we comfortable with content filtering and use

filtering based on:age, race, gender, location?policy (criticism, definition of porn)? the device owner or app store rules and policies? adjustment of search algorithm by personal history, behavior

timeline, and user profile?

Whither freedom to read? Ownership, rental, options? Balance in the use, read and purchase ecology

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Who issues must libraries address?

Address our internal struggles with: Fiction versus non-fiction content Books versus databases Marketing and promotion ecosystem of content Historical content (e.g. PDF repositories) Printing and end user retro-conversions (hardcopy, 3D,

CD, DVD, USB, etc. - OMG) Role of QR Codes, Barcodes, RFID, etc. (plane tickets) Mobile will be the dominant personal technology but

never the sole form factor Being a valid relationship in the hybrid ecology . . .

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Who issues must libraries address?

Playing with vendor apps Developing Library apps – learn by doing Most good content vendors have first or second

generation apps to play with and many are free Many ILS vendors too including ILS enhancement layers

like Bibliocommons and LibraryThing. It’s too early to form anything more than an opinion

and those who don’t play aren’t learning fast enough. Use a smartphone.

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Sample Gale Apps

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My Humble Recommendations

Pilot and experiment with mobile social cohorts in the library

Clubs Classes (mobile training or extended learning) Reading cohorts and book clubs Associations Fundraising Meetings Teams (business or sport)

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My Humble Recommendations

Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.

Support vendors and laws to be as agnostic as possible by ensuring that, as afar as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.

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My Humble Recommendations

Design for frictionless access using such opportunities as geo-IP and mobile ready websites

Test everything in all browsers – mobile or not. Invest in usability research and testing and learn

from it and share your learning. Watch key developments in major publishing

spaces – kiddy lit, textbooks, e-learning, fiction, etc.

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My Personal Hobby Horses

This is an evolution not a revolution The REAL revolution was the Internet and the

Web. The hybrid ecology is winning in the near term

for operating systems and content formats. This is good since competition drives innovation. Engage in critical thinking not raw criticism. Be

constructive. Critical thinking is not part of dogma or religious

fervor or fan boy behavior.

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My Personal Hobby Horses

This is an evolution not a revolution Perfectionism will not move us forward at this

juncture. Really understand the digital divide and remove

your economic and social class blinkers Get over library obsession with statistics and

comprehensiveness. Get excellent at real measurements, sampling

and understanding impact and satisfaction. (Analytics, Foresee, Pew)

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My Personal Hobby Horses

This is an evolution not a revolution We need to revisit the concept of preservation,

archives, repositories, and conservation. Check out new publishing models like Flipboard. Watch for emerging book enhancements and

other features that will challenge library metadata, selection policies, and collection development.

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Mobility Evolution

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Evolution

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The Elephant in the Room

Very Big Secret

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HOW MANY MOONS ARE THERE IN OUR SOLAR SYSTEM?

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146 Moons plus 23 provisional moons

Earth1. Earth's Moon

Mars2. Phobos 3. Deimos

Jupiter4. Io 5. Europa 6. Ganymede 7. Callisto 8. Amalthea 9. Himalia 10. Elara 11. Pasiphae 12. Sinope 13. Lysithea 14. Carme 15. Ananke 16. Leda 17. Thebe 18. Adrastea 19. Metis 20. Callirrhoe 21. Themisto 22. Megaclite 23. Taygete 24. Chaldene 25. Harpalyke 26. Kalyke 27. Iocaste 28. Erinome 29. Isonoe 30. Praxidike 31. Autonoe 32. Thyone 33. Hermippe 34. Aitne 35. Eurydome

36. Euanthe 37. Euporie 38. Orthosie 39. Sponde 40. Kale 41. Pasithee 42. Hegemone 43. Mneme 44. Aoede 45. Thelxinoe 46. Arche 47. Kallichore 48. Helike 49. Carpo 50. Eukelade 51. Cyllene 52. Kore 53. Herse

Saturn54. Mimas 55. Enceladus 56. Tethys 57. Dione 58. Rhea 59. Titan 60. Hyperion 61. Iapetus 62. Erriapus 63. Phoebe 64. Janus 65. Epimetheus 66. Helene 67. Telesto 68. Calypso 69. Kiviuq 70. Atlas 71. Prometheus 72. Pandora 73. Pan

74. Ymir 75. Paaliaq 76. Tarvos 77. Ijiraq 78. Suttungr 79. Mundilfari 80. Albiorix 81. Skathi 82. Siarnaq 83. Thrymr 84. Narvi 85. Methone 86. Pallene 87. Polydeuces 88. Daphnis 89. Aegir 90. Bebhionn 91. Bergelmir 92. Bestla 93. Farbauti 94. Fenrir 95. Fornjot 96. Hati 97. Hyrrokkin 98. Kari 99. Loge 100. Skoll 101. Surtur 102. Greip 103. Jarnsaxa 104. Tarqeq 105. Anthe 106. Aegaeon

Uranus107. Cordelia 108. Ophelia 109. Bianca 110. Cressida 111. Desdemona

112. Juliet 113. Portia 114. Rosalind 115. Mab 116. Belinda 117. Perdita 118. Puck 119. Cupid 120. Miranda 121. Francisco 122. Ariel 123. Umbriel 124. Titania 125. Oberon 126. Caliban 127. Stephano 128. Trinculo 129. Sycorax 130. Margaret 131. Prospero 132. Setebos 133. Ferdinand

Neptune134. Triton 135. Nereid 136. Naiad 137. Thalassa 138. Despina 139. Galatea 140. Larissa 141. Proteus 142. Halimede 143. Psamathe 144. Sao 145. Laomedeia 146. Neso

Provisional Moons

Jupiter

1. S/2003 J2 2. S/2003 J3 3. S/2003 J4 4. S/2003 J5 5. S/2003 J9 6. S/2003 J10 7. S/2003 J12 8. S/2003 J15 9. S/2003 J16 10. S/2003 J18 11. S/2003 J19 12. S/2003 J23 13. S/2010 J 1 14. S/2010 J 2

Saturn15. S/2004 S7 16. S/2004 S12 17. S/2004 S13 18. S/2004 S17 19. S/2006 S1 20. S/2006 S3 21. S/2007 S2 22. S/2007 S3 23. S/2009 S1

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Be More Open to the Users’ Paths - Filtering

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Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

[email protected]’s Lighthouse Blog

http://stephenslighthouse.comFacebook / 4SQ: Stephen AbramLinkedIn / Plaxo: Stephen Abram

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