Social Media – love it or hate it, we need it

LAI/CILIP Ireland Conference 2012Phil Bradley

What is social media?

User generated content

Tom Cunniff http://bit.ly/IKL3ZZ

In practice:

“We don’t have a choice on whether we DO social media, the question is how well we DO it”– Erik Qualman (Author of Socialnomics)

A day in the life of the Internet

What does this mean for search?

Google and social media

People matter!

Bing

Blekko

Other social media engines

http://soshable.com

What happens in Facebook stays in Facebook

What happens on Google...

http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search

Meanwhile...

http://thepoliticalcarnival.net/2012/03/02/friday-links-96/twitter-logo-4/

News curation apps

Less search, more finding

http://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg

In summary

• Social results (that’s you!) are becoming more important

• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!

http://www.flickr.com/photos/verbeeldingskr8/3638834128/

Thank you!

• Email: philb@philb.com• Web: www.philb.com • Blog: www.philbradley.typepad.com • Twitter: @philbradley