changing our attitudes to search - phil bradley
DESCRIPTION
TRANSCRIPT
Search, Research and Discovery
Online Conference 2012Phil Bradley
Summer of 2012
Autumn of 2012
The rise of the individual
Authorship in Google
Personalised results
Bing
Blekko
The rise of news curation tools
Zite Pulse
And on the web
Scoop.itCurate.me
Paper.li
And of course...
“A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.”
Mark Zuckerberg
Without forgetting
Validity and authority
• Information skills are need more, not less
• How to we identify an ‘authoritative’ source any more?
• Is it down to gut instinct?
Alternatives to the traditional
Search goes mobile
Search is where you are
And you take search with you
Thank you!
• [email protected]• [email protected]• @philbradley
Credits• An internet minute
– http://3.bp.blogspot.com/-mcOn9gGAR6A/UIpLx_1LNBI/AAAAAAAAAM4/DgLVhwCJHbs/s1600/internet-one-minute.jpg
• Skyfall/Lincoln http://www.collegehumor.com/picture/6839594/lincoln-cannot-catch-a-break• Dietcoke http://trendland.com/jean-paul-gaultier-is-diet-cokes-new-creative-director/ • The internet now Tom Cunniff http://bit.ly/IKL3ZZ • Bing http://files.itworld.co.kr/image/u100003/drakehotelbing-11359276.jpg • Search goes mobile http://www.flickr.com/photos/twicepix/5542463825/ • Google goggles http://www.google.com/mobile/goggles/#artwork • Google glasses http://www.flickr.com/photos/azugaldia/7457645618/