3. Our Mission5. Logo Use/Misuse8. Color Usage10. Font Usage12. Stationary Examples and Guidelines15. Product Package Design Example and Guidelines18. Image Usage Guidelines and Examples20. Ephemera22. Website Page Design, Site Map, and Explanation28. Employee Uniforms30. Vehicle Wrap Design32. Store Exterior34. Merchandise36. Marketing

TABLE OF CONTENTS

Here at (Level 8), we believe in giving those who can’t afford expensive clothing an opprotunity to finally be able to purchase clothing that make you feel like a model. Our target audience consists of individuals ages 16 through 28, and the secondary audience being those who are 28 and over.

In our store, we have a help center for those who will get lost, sell whole outfits for only $40 (one accesory optional), and a customizing station in the store for that unique look you want for your jeans, shirts, etc.

OUR MISSION

LOGO USE

CORRECT USAGE

Level 8 is strict on how the logo should be used.

LOGO MISUSE

NO STRETChING

NO ShRINKING

C: 31Y: 0M: 4K: 0

C: 0Y: 0M: 0K: 100

*This is the only color scheme for our logo.

C: 6Y: 100M: 100K: 2

The font style Level 8 uses is Eurostile, and only Eurostile. If we want to draw emphasis towards something new, we will use Eurostile Bold.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890*

ABCDEFGhIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890*

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890*

4679 West SideOrange County, CA 5976812

897-235-9761www.Level8clothing.com

4679 West SideOrange County, CA 5976812

897-235-9761www.Level8clothing.com

2”

3 1/2”

Front:

Back:

4679 West SideOrange County, CA 5976812897-235-9761www.Level8clothing.com

The reason why we are writing you this letter is to inform you on how our letterhead is design (fonts, size, measurement, etc.) The logo is 1in by 1/4in off the margins, while the contact information is 1 1/4 from the top margin However, the body of our letter is quite different. The subject is 1 3/8in from the side, and the body of our letter starts off 1 7/8in from the side of the margin

Finally, the font we use is Eurostile, on bold, and the size being 14 pt.

Thank you for taking the time to read this regard on how our letter format is.

Sincerely,The Level8 Team

To Whom This May Concern:

8 1/2”

11”

Letter Dimensions:- Logo is 1” by 1/4”- Contact information 1 1/4 from top margin- Letter folds 3 5/8” and 7 3/8”

8 7/8”

3 7/8”

61.7mm

255.4mm

273.7mm

114.3mm

134.4mm

175.2mm

Actual size:15” (not includine handle) by 8”Handle: 4 1/2”

Level 8’s image usage consist of the following: - The models used represent our target audience, unless we are comparing and contrasting

- The model shots are waist up

- Images of clothing are generally seperate

(outfits do not apply)

**Special flip-flop and graphic tees are given out during events, such as buy one, get a tee or flip-flop for free

In Level 8’s website, one thing that will make it different from other clothing websites/competors is that it will feature a game

site for one purpose; to see how clothes look together that you are considering purchasing. It will offer models in various sizes and looks (so it will pretty much look like you) to match the persons shirt/pants

size so you can see how it will look. Therefore, you will not have to spend so much time in the store grabbing clothes and trying on every possible outfit that will look great together, than not having any luck.

**Employees are required to wear Level 8 clothing while working while on the job

**Special vehichle wrap designs are available for employees of Level 8

Individual clothing: $10

Whole Outfits: $40*Accessory included

Individual clothing: $10

Whole Outfits: $40*Accessory included

**Level 8 offers a different brochure for every month

This advertisement for Level 8 is to advertise on how our October gear is on sale. For such occasions like strolling through the park.

This advertisement for Level 8 is to advertise on how our party gear is on sale. For such occasions as going to a party or late night events.