leeds #b3seminar: using visitor intent and sitecore personalisation - steve shaw
DESCRIPTION
Steve presents with Sitecore’s Digital Marketing and Communications Consultant, Paul Fennemore, to take a look at using Sitecore personalisation rules, content and calls to action to personalise a user journey and boost conversions.TRANSCRIPT
Welcome to…
Using visitor intent and Sitecore personalisation to increase engagement and conversionsSitecore personalisation rules, content and calls to action to personalise a user journey and boost conversions.Steven Shaw // Branded3Paul Fennemore // Sitecore
Personalisation
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Customer Journey
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Value the Engagement
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A case study:
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In this easyJet example, personalisation
delivered an increase of bookings in excess of
20%
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Sitecore powered Website goes live
FTSE 100
easyJet Vs. Ryanair – Share Price#B3Seminar
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Sitecore powered Website goes live
easyJet Vs. Ryanair – Search Visibility#B3Seminar
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Micheal O’Learey: “easyJet wiped the floor with us”#B3Seminar
Inchcape Toyota– Search Visibility
Sitecore powered Website goes live
Evolution comes from learning and
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The new X-File
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Visitor Path Analyser
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Final thought …A. What 3 visitor profiles would you give to your site?
B. What site elements would you personalise?
C. What’s stopping you?
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