is personalisation now a reality in b2b - simon etherington, sitecore
TRANSCRIPT
1. You must keep evolving
1. You must keep evolving
“The problem wasn’t that we stopped listening to customers,”
said one former RIM insider.
“We believed we knew better what customers
needed long term than they did.”
13. Your customer experience platform is either the first or second
biggest competitive advantage you have – take it seriously!