leeds #b3seminar: one search query, multiple intentions - tim grice
DESCRIPTION
To understand how you shape your search strategy, you need to first understand that what people type and what they want can be very different. Google wants to understand the intention behind search queries and what answer a user is really looking to find, Tim explained that therefore your objective needs to be more than just gaining visibility, it needs to end the search.TRANSCRIPT
One Search Query, Multiple Intentions
Tim Grice – Director of Search
Optimising for keywords is fundamentally flawed.
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SEO is NOT PPC
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It’s a bit like tryingto understand women
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[It’s up to you]
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“I’m watching the match”
Leave me alone
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“If you really want me to”
Please don’t make me
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Balance Transfers
Students
Cash Back
Low Interest
Application
Brand
Prepaid
Air MilesCredit Cards
Will not work
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It applies to Brand search too!
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We’re watching your website ….. lol
…Return to Search
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New ‘no added value’ manual action lands.
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“Using aggressive calls to action and sales copy is like turning up to
a first date naked”Somebody?
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Simple.
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Related Search
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Ubersuggest
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Google Trends
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Google Keyword Tool
SuggestionsCompetitors
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Prioritisation
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Build your content around topics NOT keywords.
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Getting it Right
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Content StrategyManual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
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Tips#B3Seminar
Put your content where people can find it.
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You don’t need to write a dissertation.
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Don’t pollute your blog.
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Do some research.
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