fireside chat - b2b marketing leaders forum apac · 2019-08-23 · improve engagement. solution...
TRANSCRIPT
Fireside ChatWith Volvo Construction Equipment
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Digital experience
Source: eConsultancy Report (2019)
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Marco trends – B2B
IoT
63% of manufacturers
believes that IoT will
increase profitability over 5
years. They are planning to
invest $267B by 2020. *1
Supply Chain
Reinvention
Shifting from
B2B to B2C (CX)
Own the brand and control
pricing.
B2C model allows data
collection. *1
Customer expectations
changed. They want that
same 5 p.m.-to-9 p.m. at-
home exp in their 9-to-5
workplace environment *2
Talent
As manufacturers
increasingly rely on
technology, their need to
hire tech-savvy employees
is increasing. 44% of survey
responds find it hard to
retain talent due to
inspiring culture. *2
Big Data
By using Smart Factory and
Digital Supply Chain,
manufacturers can expect
efficiency gain of 4.1%
annually and revenue
improvement of 2.9% *2
Source: Hitachi Solutions (*1) and PWC (*2)
IoT is getting more data.
Data are the language of
innovation. 55% of the
leaders will invest in Big
Data while 27% of the
Laggards will do so. *2
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Understanding your customers
Missions/Challenges:
❑ Want to provide personalised content to
mother depending on the stage of their baby.
Improve engagement.
Solution
❑ Sitecore Experience Platform with
Personalisation
❑ Customer insight from Experience Profile
Benefits
❑ Average monthly rebuy growth of 140%
❑ 28% of new mothers downloaded the App
❑ Membership signups increases by 205%
https://www.sitecore.com/customers/xccelerate-danone-nutricia
Jefferson Wong
Global Director – Process & IT
(Innovation and Digital Strategy)
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
Nurturing the interactions
1.
2.
3.
4.
Acquisition
Engagement
Consideration
Conversion
5. Do follow up campaign,
marketing automation and
personalised content to get
business from repeating
customers
5.
Offline / Distributors /
Ecosystems
Re-engage
drop off
Q & A