One Search Query, Multiple Intentions
Tim Grice – Director of Search
Optimising for keywords is fundamentally flawed.
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SEO is NOT PPC
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It’s a bit like tryingto understand women
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[It’s up to you]
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“I’m watching the match”
Leave me alone
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“If you really want me to”
Please don’t make me
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Balance Transfers
Students
Cash Back
Low Interest
Application
Brand
Prepaid
Air MilesCredit Cards
Will not work
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It applies to Brand search too!
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We’re watching your website ….. lol
…Return to Search
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New ‘no added value’ manual action lands.
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“Using aggressive calls to action and sales copy is like turning up to
a first date naked”Somebody?
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Simple.
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Related Search
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Ubersuggest
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Google Trends
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Google Keyword Tool
SuggestionsCompetitors
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Prioritisation
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Build your content around topics NOT keywords.
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Getting it Right
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Content StrategyManual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
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Tips#B3Seminar
Put your content where people can find it.
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You don’t need to write a dissertation.
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Don’t pollute your blog.
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Do some research.
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