Socialized.me/impact99 @shanegibson

Leadership 2.0

@shanegibson

Socialized.me/impact99 @shanegibson

Meet…

•Your customer

•Your co-worker

•Your employee

•Your next boss….

Socialized.me/impact99 @shanegibson

“I think that’s going

to break!”

Socialized.me/impact99 @shanegibson

“We are all media companies”

Socialized.me/impact99 @shanegibson

750 million

Socialized.me/impact99 @shanegibson

100 Million

Socialized.me/impact99 @shanegibson

100 million updates/day

Socialized.me/impact99 @shanegibson

Socialized.me/impact99 @shanegibson

1Billion Views/Day

Socialized.me/impact99 @shanegibson

Social Media is Not a Video Game

http://www.agent-x.com.au

Socialized.me/impact99 @shanegibson

The Future is Now• Nearby restaurants

• Shopping

• Community workforce breakdown

• Schools

• Housing inventory and stability

• Crime rates

• Past pricing and sales on the home itself

Socialized.me/impact99 @shanegibson

Who owns social media?

Socialized.me/impact99 @shanegibson

It Belongs to Everyone

Socialized.me/impact99 @shanegibson

Socialized.me/impact99 @shanegibson

Socialized.me/impact99 @shanegibson

Motivation

Socialized.me/impact99 @shanegibson

Motivation

Socialized.me/impact99 @shanegibson

Motivation

Socialized.me/impact99 @shanegibson

“More than half of workers in their 20s prefer employment at companies that

provide volunteer opportunities, according to a recent Deloitte survey.” – Time.com

Socialized.me/impact99 @shanegibson

Where are you from?

Digital Natives

Digital Immigrants

Socialized.me/impact99 @shanegibson

Wired

Socialized.me/impact99 @shanegibson

Learning

•Byte / Bite Sized

•Collaborative

•JIT

•From Universal to Variable

•Social

•Engagement

Socialized.me/impact99 @shanegibson

Attraction

• Web 2.0 Platforms and networks• Time Efficient• Constant Feedback• Core Values• Demonstrate a Path• Demonstrate a Purpose

Socialized.me/impact99 @shanegibson

Digital and Engaged

• Yammer• Wikis• Google Video / Audio• Social working

• Themes• Causes• Hired to Connect• Career Mentoring

Socialized.me/impact99 @shanegibson

“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work” - Jeremiah Owyang@jowyang

Socialized.me/impact99 @shanegibson

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

Socialized.me/impact99 @shanegibson

Socialized.me/impact99 @shanegibson

Listening

Socialized.me/impact99 @shanegibson

Implementation

• Social Media Policy and Guidelines• Social Media training and monitoring• Crowd-driven ongoing education• Senior involvement• Long-term focused• … Remember you attract what you are not

what you want.

Socialized.me/impact99 @shanegibson

Learn More:

• Slides: http://socialized.me/impact99• Podcast: http://closingbigger.net• Twitter: http://twitter.com/shanegibson