lbi lostboys 2nd screen online tuesday
TRANSCRIPT
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TV & Social Media / 2nd screen
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Lostboys
Amsterdam:
Since 1993140 Lost
Boys and Girls
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sinds feb 2011 nieuwe unit
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LBi Branded contentAmsterdam - Londen - New
York
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LBi Branded Content
Edwin Valent - Global director BC
Thecla Thielemans - Creative Manager BC
MTV :: TALPA :: VARA :: RTL :: Wolters Kluwer :: Philips :: VPRO :: Radio 1 :: LBimanaging director :: tv/radio-presenter :: editor in chief :: producer :: director :: columnist
VARA :: Terra Travel :: Baobab & Summum Reizen :: Theater Bellevue :: Nieuwe de la Mar Theater :: LBicreative manager :: projectleider :: online marketeer :: tourmanager :: persvoorlichter :: producer
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Werkwijze: full media format
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VIDEOVARA full media formats
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Full media format >mediamix > 2nd screen
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Ervaring integratie TV en Social
Media
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VARA - Blikvoer TV
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Doelgroep > jongerenBoodschap > debaterenMedia > starten vanuit een website
-Community bouwen-Het format over meerdere platforms uitzetten: TV, radio, Social Media-Samenwerkingsverbanden aangaan
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VIDEOVARA Blikvoer TV
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RESULTATEN
Dagelijks ruim 200.000 kijkers7.000 shouts, 2.000 per uitz,200 per min2.000 stemmers500 reacties via Twitter
Op de video over emo’s kwamen honderden reacties, de video over de hippe moslima’s werd meer dan 16.000 keer bekeken.
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LEARNINGS & VERVOLG
Directe koppeling met TV > succesDirect oproepen op TV > servercapaciteitGrote stroom reacties > zichtbaarheid
Na de 1e serie Blikvoer TV een onderdeel van Nachtegiel, een visual radioprogramma dat iedere vrijdagnacht uitgezonden wordt op 3fm, NL3 en internet.
PRIX ITALIA: internationale prijs voor cross media format
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VARA - livepagina’s va mei 2010
integratie social media en TV
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DWDDFacebooklive commenting
400 > 25.000 fansin een weekNu 56.000
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Pauw & WittemanFacebooklive commenting
150 > 20.000 fans
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KassaLive reagerenvia Twitter
Nu 3.000volgers
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Voorbeelden (inter)nationaal
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NOS - tweedescherm.nlWinnaar Beeld & Geluid Award
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Dashboard waarop je in één oogopslag realtime en historische gegevens ziet.Zoals livestatistieken, compleet met uitgedeelde kaarten, het aandeel balbezit en het aantal corners.
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HTML 5125.000 pageviews tijdens 1e WKOok bij Tour en Eredivisie: tweedescherm.nl
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VPRO - touch dociPad app Tegenlicht Money &
Speed
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The Million Pound Drop 2nd screen
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2nd screen interactieve TVrondom gameshow The Million Pound Drop
-Kijkers spelen tijdens de show zelfook de game via channel4.com/drop-De game volgt het format van de show-De resultaten van de kijkers wordenin de TV show besproken-De kijkers kunnen resultaten op socialmedia posten
-Betrokkenheid > discussie over inhoud
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Nurse JackieDr. Fitch Cooper tweets in real
time
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Grey’s Anatomy iPad app
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VIDEOVARA full media formats
VIDEOiPad app Grey’s Anatomy
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Learnings & toekomst
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-RELEVANTE CONTENT-SOCIAL MEDIA-FILTER REACTIES-SYNC-KOPPELING SCREENS
20+ GEWEND AAN MULTITASKEN
RELEVANTE CONTENT
% 2nd SCREEN GEBRUIKERS STIJGT
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Doelgroep > Boodschap > Mediamix
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LBi Branded contentAmsterdam - Londen - New York
Thecla Thielemans
www.theclathielemans.nl
Twitter: thecla_