launching your startup marketing plan
DESCRIPTION
Deliver cost-effective marketing to your start up - Fast! This presentation focuses on the core elements to get you started.TRANSCRIPT
![Page 1: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/1.jpg)
Small budget Small team New product
Big ImpactBuild a Winning Marketing Program – Fast! Seed-Funded & Series A Startups
P.H. Mullen, Jr. [email protected]
![Page 2: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/2.jpg)
We Got
Funded
!What Now?
![Page 3: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/3.jpg)
Big ImpactCatch-Up Marketing
Until now… oMarketing had been a lower priority o Programming had been minimaloResources (you!) had to focus on BD &
product
![Page 4: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/4.jpg)
Big ImpactCatch-Up Marketing
You Need WOW - Fast! o Funding securedo Product heads to beta or launchoCEO muses, “What’s the Marketing plan?”
![Page 5: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/5.jpg)
Big ImpactCatch-Up Marketing
Off to the Races!
![Page 6: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/6.jpg)
Step 1: Find Your Marketing StructureModel against Best Practices
Don’t Invent…Leverage!
![Page 7: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/7.jpg)
Step 2: Frame Your SituationMap Your Needs
Confirm Your World(You Know this Cold – Does Everyone Else?)
oCompany goals (company, sales, marketing) oMarket oCustomersoValue propositionso Sales strategieso Team strengths (skip weakness) oResources (people, $$, time)
![Page 8: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/8.jpg)
Step 3: Fast & AchievableGo for Immediate Successes
Build the Timeframeo Immediate term is Yesterday oMid term is Next 1-2 quarters o Long term is Next year
You are a startup.
![Page 9: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/9.jpg)
Act Like One!
Step 4: Push Limits
![Page 10: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/10.jpg)
Divide Marketing into 3 PillarsoMarcom oBD & Sales Marketingo Product Marketing
Step 5: Divide & ConquerProgramming
![Page 11: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/11.jpg)
Marcom – Build the Foundationo Lock corporate identity 1.0o Name it “1.0” to reduce internal friction o Build for “earned credibility” – don’t fake it!o Build “good enough” collateralo Launch 2-4 ongoing, cost-effective programso Focus on early, simple successeso Make it look easy o Involve the CEO
First MarcomSerial then in Parallel
![Page 12: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/12.jpg)
BD & Sales Marketing – Be the Hero o Create this separate from Product Marketing –
for nowo Position BD for early successo Focus on initiating momentumo Support BD’s No. 1 priority (whatever it is)o Eventually merge into Product Marketing
BD/Sales Is EverythingPrioritize Sales Success
![Page 13: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/13.jpg)
Product Marketing – Core & Explore
o Build foundational toolso Deliver “good enough” collateralo Launch simple programs that will succeedo Iterate madly! What you know rapidly changeso Fold in BD & Sales (after 1-2 quarters)
Get It Out the DoorThe First Collateral
![Page 14: Launching Your Startup Marketing Plan](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c502e94a7959b8388b45f3/html5/thumbnails/14.jpg)
Marketing
Marcom BD & Sales
Thought Leadership
CorpBranding
Product
Display Ads/Media
Advertising
SEO, Etc
PR
Speakers’ Bureau
Events (Booths)
Event Hosting
Collateral
Value Prop Established
Blog/SocialComms
Team Building
WhitepaperSeries
Promo Initiatives
Product Centric
Webinar Series
Channel Sales Support
Exec. Showcasing
Industry Insights
Collateral Items
Product Branding
Customer Advocacy
PartnrshpsAffiliate Marketing
VC Comms
PR Release Programs
Influencer Outreach
Customer Engagem
Customer Programs (+)
Credibility Programs
ProductCommunc
Building BlocksChoose & Prioritize Elements