startup marketing strategy: infullview
DESCRIPTION
Infullview is an on-demand video interviewing platform for applicant screening purposes. The following online marketing presentation will go through some of the digital marketing concepts and startup marketing strategies to promote and market infullview. If you have any queries, please contact: Pieter S Verasdonck - http://au.linkedin.com/in/psverasdonckTRANSCRIPT
MODERN MARKETING
Reference: http://www.meetup.com/Online-Marketing-Sydney/events/119793812/
Marketing Channels
Reference: http://marketingland.com/the-changing-definition-of-inbound-marketing-why-seos-and-sems-should-care-46187
Inbound Marketing Channels
Reference: http://moz.com/blog/inbound-marketing-is-taking-off
OUR STRATEGY
Reference: http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/
Reference: http://jess3.com/eloqua-content-grid-v2/
Search, SERP’s & Purchasing Behaviour
HR Tools
Reference: http://www.optify.net/inbound-marketing/inbound-vs-outbound-marketing
SEO & Keyword Research
Reference: http://www.semrush.com/
SERP Competition
Reference: http://www.marketsamurai.com/
Blogging & Guest Blogging
• What to Blog:- Tips, How to Tutorials,
Stories, Interviews, etc• Which Keywords:- Longtail
o Tool: Ubersuggest.org• How to Find:– Use Bing: allinURL:write-for-
us– Topsy: “guest post” keyword.
Video
What to Do:- Optimise: Title,
Description, Links, Overlays/Playlists
- Spread: eDM, Blog, Preview, 3rd Party
News & PR- StartupSmart:
http://www.startupsmart.com.au/start-up-profiles/infullview/201205026160.html
Business Review Australia: http://www.businessreviewaustralia.com/magazines/11486/page46
Seminars & Webinars
Matt is running a one day training course at Mosman Community College from August; 'How to get hired or Promoted'.
http://www.mec.nsw.edu.au/modules/details?ModuleID=30723
CRM & Leads
Reference: http://www.inboundsales.net/build-a-lead-nurture-program/
Analytics
• Tracking: UTM’s• Cross Channel
Reference: http://blog.technologyevaluation.com/blog/2013/07/05/why-demandware-is-out-in-front-in-the-digital-commerce-sector/
KPI’s
Reference: http://www.hubspot.com/inbound-marketing
THANKS
Pieter S Verasdonck twitter.com/psverasdonck http://au.linkedin.com/in/psverasdonck