what is startup marketing?
DESCRIPTION
Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.TRANSCRIPT
April Dunford, co-founder, RocketScope
What is
Startup Marketing?
What it’s NOT:
The cure for a LOUSY PRODUCT
MAGIC
COMMON SENSE
It’s BIGGER than you think
Lead Generation
Lead Nurturing
Email Marketing
Inbound Marketing Programs
Sponsorships Paid Advertising
SEO
Events
Webinars
Outbound Marketing Promotions/Contests
Content Production
Blogging
Video
eBooks/Whitepapers
Graphics Website Slideshare
Podcasts
Slideshare
Photos
Articles Case Studies
Checklists
Calculators
Interactive Demos
Data Sheets
Feature Guides
Newsletters
Content Curation
Message & Brand
Identity Brand Guidelines
Messaging Storytelling
Metrics
Key Metrics Tracking
Dashboards Data Capture
Analytics
Media & Influencers
PR/Media Relations Influencer Programs
Public Speaking
Analyst Relations
Customer Success Customer Success
Marketing User Groups
Renewals
Onboarding
Customer Conferences
Cross/Upsell programs
Support Programs
Customer Advisory Boards
References
Community
Forums
Private Communities
Google+
Instagram Facebook Twitter
Blogs/Comments
That’s All? You Think
Partners & Distribution
Distributor Programs
Strategic Partnerships App Store Marketing
Affiliate Programs
White Label and OEM programs
Reseller Programs
Services Partnerships
Sales Strategy & Support
Call Scripts
Target Account Programs
Sales Content Development
Sales Training
Marketing/Sales Lead Flow
Lead Nurturing
PRODUCT
In-Product Marketing
Pricing Strategy Virality Features
Packages Market Feedback
Market Insight
Market Tracking Personas
Buying Process Insight
Competitive Intelligence
Startup Marketer? Ever wonder why it’s so hard to hire a great
(that’s why)
RocketScope Startup Marketing Newsletter & Blog:
www. RocketScope.com @RocketScope