five things you should do when launching your startup by geoffrey byruch

29
FIVE THINGS YOU SHOULD DO WHEN LAUNCHING YOUR STARTUP BY GEOFFREY BYRUCH

Upload: geoffrey-byruch

Post on 11-Jan-2017

94 views

Category:

Business


0 download

TRANSCRIPT

F IVE THINGS YOU SHOULD DO WHEN LAUNCHING YOUR STARTUP

BY GEOFFREY BYRUCH

L IKE MANY ENTREPRENEURS, YOU HAVE PROBABLY BEEN ANTIC IPATING THE LAUNCH OF YOUR BUSINESS FOR A WHILE .

THE COUNTLESS HOURS, WEEKS, MONTHS, OR PERHAPS YEARS OF PLANNING HAVE ALL COME DOWN TO THIS MOMENT.

NOW, BEFORE YOU BECOME TOO EAGER AND MAKE THAT F INAL LEAP INTO THE DEEP END, IT IS ABSOLUTELY IMPORTANT THAT YOU

EVALUATE YOUR BUSINESS HOLISTICALLY AND F INE -TUNE ALL OF THE LOGISTICS SO THAT YOUR LAUNCH CAN RUN AS SMOOTH AS POSSIBLE .

AFTER ALL , THE BULK OF YOUR BUSINESS IS GOOD TO GO, SO MAKING THESE LAST MINUTES ADJUSTMENTS SHOULD

BE NO PROBLEM.

W ITH EVERYTHING UP AND RUNNING , YOU WANT TO MAKE SURE YOU HAVE ANALYZED AND PERFECTED EVERY PATH

AND AVENUE BEFORE LAUNCH DAY.

BELOW, I HAVE HIGHLIGHTED F IVE KEY AREAS WHERE YOU SHOULD NOW FOCUS YOUR ATTENTION.

OPTIMIZ ING THESE F IVE KEY AREAS WILL ALLOW YOU TO SOLID IFY YOUR BRAND ’S VALUE, WORK CULTURE, AND OVERALL OPERATIONS OF YOUR BUSINESS SO IT CAN LAUNCH IN THE R IGHT D IRECTION.

5 KEY AREAS

1 . START BY DELEGATING YOUR WORK

AS YOU HAVE ALREADY EXPERIENCED, STARTING A BUSINESS CAN BE T IRESOME WORK. BEYOND THE F INANCE AND

MARKETING SECTOR, THERE ARE OTHER TYPES OF TASK THAT CAN D ISTRACT YOU FROM YOUR FULL ATTENTION.

WHILE THIS BUSY WORK MAY SEEM MONOTONOUS OR MUNDANE, IT DEF INITELY DOES PLAY A LARGE PART FOR

THE SUCCESS OF THE BUSINESS .

THE BEST THINGS YOU CAN DO IS ENHANCE AND CULTIVATE A SYSTEM WHERE YOU CAN DELEGATE THE L ITTLE OBJECTIVES WITHIN THE DAY-TO -DAY. HAVING THESE SYSTEMS IN PLACE WILL NOT JUST SAVE YOU T IME , BUT ALSO MONEY AS YOUR

BUSINESS CONTINUES TO GROW WITHIN THE FUTURE.

2 . SOLID IFY YOUR COMPANY AND YOUR BRAND ’S VALUES

WHILE YOU MAY HAVE FELT YOU HAVE ALREADY DONE THIS BY STARTING THE BUSINESS , REVIEWING THOSE OVERARCHING ‘WHY ’

QUESTIONS CAN BE A GREAT WAY TO SPARK INSPIRATION AND MOTIVATION FOR YOUR LAUNCH.

START OFF WITH A S IMPLE QUESTION: ‘WHY DO WE NEED THIS PRODUCT? ’ FROM THERE FOLLOW IT WITH A MORE HOLISTIC

QUESTION: ‘WHAT DOES YOUR BUSINESS STAND FOR? ’

HAVING A INTERNALIZED LAYOUT THAT HIGHLIGHT THE CULTURE, SP IR IT, AND TANGIBLE GOALS OF YOUR BUSINESS CAN HELP STRENGTHEN YOUR IMAGE AS

YOU MOVE FORWARD. THIS STARTUP STORY, WHICH WILL EVENTUALLY BE SHARED TO THE GENERAL PUBLIC , SHOULD NOT ONLY PROVIDE SOLID

TAKEA WAYS, BUT INSPIRATION FOR A STRONG AND COMPREHENSIVE MISSION.

3 . TAP INTO YOUR SOCIAL MEDIA MARKET

L IV ING IN THE TECHNOLOGICAL AGE , IT IS ABSOLUTELY V ITAL THAT YOU MAKE SURE THAT YOU HAVE A

COMPREHENSIVE ONLINE BRAND BEFORE YOUR LAUNCH DATE .

MAKE SURE YOU HIT ALL OF THE MAIN SOCIAL MEDIA PROPERTIES SUCH AS : FACEBOOK, TWITTER, L INKEDIN ,

INSTAGRAM, AND P INTEREST.

THESE PLATFORMS WILL ALLOW YOU TO GROW YOUR BRAND WITH THE GENERAL PUBLIC , AS WELL AS ENGAGE WITH

THEM WITH MUCH NEEDED INFORMATION.

4 . RUN BETA TEST AND SAMPLES

BEFORE LAUNCHING , MAKE SURE TO DOUBLE CHECK ON YOUR PRODUCT AND SERVICES WITH VARIOUS CASE

STUDIES AND SAMPLES .

UNDERSTANDING THE MARKET BETTER, ESPECIALLY BEFORE THE LAUNCH, CAN OFTEN T IMES BE A DEAL BREAKER IN HOW

WELL THE NEXT THREE -MONTHS WILL BE FOR YOUR BUSINESS .

5 . CREATE EXCITEMENT WITH THOSE AROUND YOU

AT THE END OF THE DAY, THIS IS AN EXCIT ING T IME FOR YOU. UNLIKE MANY PEOPLE IN THE WORLD, YOU WERE ABLE TO OVERCOME ALL

OBSTACLES AND ADVERSIT IES TO CREATE AND LAUNCH A NEW AND V IABLE BUSINESS FOR THE WORLD.

BECAUSE OF THIS , IT IS YOUR JOB TO ESTABLISH THAT SOCIAL BUG BOTH IN AND OUT OF THE OFF ICE .

START WITH YOUR CURRENT EMPLOYEES WHO HAVE HELPED YOU GET TO WHERE YOU ARE NOW. THEN MOVE ON TO YOUR

OWN FRIENDS, FAMILY MEMBERS, AND OTHER BUSINESS PARTNERS WHO HAVE BEEN WITH YOU BY YOUR S IDE .

ENJOY THIS MOMENT BECAUSE NOT MANY PEOPLE HAVE A CHANCE TO EXPERIENCE EVERYTHING THAT YOU ARE GOING THROUGH.

T O L E A R N M O R E A B O U T G E O F F R E Y P L E A S E V I S I T T H E F O L L O W I N G S I T E S

GEOFFREY BYRUCH ABOUT.ME

GEOFFREY BYRUCH CAREER

GEOFFREY BYRUCH ENTREPRENEURSHIP

GEOFFREY BYRUCH CRUNCHBASE